Experience

Strat Labs

• United States
• Advertising Services
• 1 - 100 Employee

• VP of Strategy & Marketing

  • Jan 2021 - Present

  Strat Labs empowers purpose-driven brands and individuals to refine their story, amplify their voice, and build their community through strategic marketing, communications, and philanthropy.- Support preparation for and leading of Strategy Sessions for new and existing clients, resulting in the creation of a Strategic Outline that guides campaign initiatives for our work together.- Create detailed Work Plans to outline clear timelines and responsibilities for Strat Labs and client team members- Join and co-lead strategic conversations with clients for new campaign initiatives within their organization or brand- Lead paid advertising strategies for clients, including audience targeting, messaging, graphic design and direction, and more Show less

• Marketing Director

  • Dec 2019 - Jan 2021



Gemalto (now Thales Digital Identity & Security)

• Regional and Channel Marketing Manager, West

  • Nov 2017 - Dec 2019

  - Create an annual marketing plan for the West region as well as support our distributor partners on marketing plans and initiatives nationally - Plan & execute 80+ events annually, including conferences & customer appreciation events - Enable partners in territory by hosting product training events, providing latest marketing & sales resources, & coordinating lead generation activities - Promote brand & products with targeted digital marketing, content syndication, & social media - Monitor ROI for all activities in Salesforce & consistently improve lead conversion rates Show less



Arrow Electronics

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Supplier Marketing Manager II

  • May 2017 - Sep 2017

  - Managed business strategy and execution for 6 larger, more strategic vendors than previous role, including Splunk - Managed full utilization and recovery of channel marketing funds, approximately $2,000,000 annually- Worked with vendor stakeholders to build a strategic marketing plan that aligns with stakeholders’ product focus, sales goal and overall strategy- Worked in partnership with ecosystem vendor teams to execute joint solution marketing campaigns - Created awareness around new vendor launches through communications, whitepapers and digital marketing- Responsible for the daily work flow of a Marketing Intern; train on marketing tasks and provide mentoring Show less

• Supplier Marketing Manager I

  • Jan 2016 - May 2017

  - Managed business strategy and execution for 12 vendors, including Blue Coat, Gigamon and RSA- Managed full utilization and recovery of channel marketing funds, approximately $1,500,000 annually- Developed and pursued quarterly key performance objectives to obtain rebate- Planned, delivered and measured multi-touch marketing campaigns to generate leads for focus channel partners- Tracked and communicated return on investment for all marketing programs

• Marketing Specialist

  • Sep 2014 - Jan 2016

  - Managed execution of marketing plan for 8 vendors, including Blue Coat, Fortinet and Palo Alto Networks- Developed messaging for emails, created product whitepapers and hosted webinars to educate channel partners- Managed demand generation campaigns, distributed leads to channel partners and tracked return on investment- Coordinated logistics for customer appreciation and channel partner training events



Kroenke Sports & Entertainment

• United States
• Spectator Sports
• 700 & Above Employee

• In-Game Promotional Team - Colorado Avalanche/Colorado Mammoth

  • Sep 2014 - May 2015

  - Assisted with in-game promotional activities and entertainment, team-related special events, as well as pre-game preparations - Worked closely with in-game promotions team to prepare and execute of game night promotional entertainment activities - Engaged with fans in a professional manner while being enthusiastic and outgoing - Assisted with in-game promotional activities and entertainment, team-related special events, as well as pre-game preparations - Worked closely with in-game promotions team to prepare and execute of game night promotional entertainment activities - Engaged with fans in a professional manner while being enthusiastic and outgoing



USA Pro Challenge

• United States
• Spectator Sports
• 1 - 100 Employee

• Lifeblood 5K Intern

  • Jul 2014 - Aug 2014

  - Used grassroots marketing techniques to increase awareness about the event and recruit participants - Brainstormed innovative ways to create a unique experience for participants at the event - Used grassroots marketing techniques to increase awareness about the event and recruit participants - Brainstormed innovative ways to create a unique experience for participants at the event



March of Dimes

• Non-profit Organizations
• 700 & Above Employee

• Event Planning and Fundraising Intern

  • Jan 2014 - May 2014

  -Assisted in the coordination of the largest fundraising event for the Southern Arizona division with over 2,000 attendees -Collaborated with the Division Director to identify and reach out to new event sponsors -Continuously updated the company database to track and compare progress with previous years -Assisted in the coordination of the largest fundraising event for the Southern Arizona division with over 2,000 attendees -Collaborated with the Division Director to identify and reach out to new event sponsors -Continuously updated the company database to track and compare progress with previous years



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• 'Stache Media Marketing Intern

  • Jun 2013 - Aug 2013

  -Used grassroots promotion to help maximize exposure and drive sales for artists -Utilized online, tour, lifestyle, and retail marketing to promote artists -Submitted biweekly reports detailing promotions -Used grassroots promotion to help maximize exposure and drive sales for artists -Utilized online, tour, lifestyle, and retail marketing to promote artists -Submitted biweekly reports detailing promotions



American Diabetes Association

• United States
• Non-profit Organizations
• 700 & Above Employee

• Special Events & Community Programs Intern

  • Jun 2013 - Aug 2013

  -Assisted in the creation of a new philanthropy event for twelve sororities at the University of Arizona -Improved company brand visibility by managing three Facebook pages -Coordinated community outreach and recruitment for a fundraising event with over 800 attendees -Assisted in the creation of a new philanthropy event for twelve sororities at the University of Arizona -Improved company brand visibility by managing three Facebook pages -Coordinated community outreach and recruitment for a fundraising event with over 800 attendees



Serengetee

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Campus Representative

  • Jan 2013 - Apr 2013

  -Promoted the brand and its slogan through the use of social media -Promoted the brand and its slogan through the use of social media



Business Communication: Global Perspectives

• Class Mentor

  • Aug 2012 - Dec 2012

  -Consulted with students on their class writing assignments and team projects -Assisted international students with their writing and speaking skills in a support workshop for English as a Second Language -Advised international students on ways to adapt to American culture -Presented tips for success to students going abroad in Eller's Global Cohort -Consulted with students on their class writing assignments and team projects -Assisted international students with their writing and speaking skills in a support workshop for English as a Second Language -Advised international students on ways to adapt to American culture -Presented tips for success to students going abroad in Eller's Global Cohort



Avnet Technology Solutions

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Event Planning Intern

  • May 2012 - Aug 2012

  -Assisted in the coordination of two conferences and an employee incentive trip with over 150 attendees each -Managed corporate event applications and websites -Promoted upcoming events through the creation of flyers and PowerPoints -Assisted in the coordination of two conferences and an employee incentive trip with over 150 attendees each -Managed corporate event applications and websites -Promoted upcoming events through the creation of flyers and PowerPoints