Experience

Pacific World Corporation

• United States
• Manufacturing
• 1 - 100 Employee

• VP of Innovation: Product Development and Marketing

  • Jan 2022 - Present

  - Build and develop a high-performing organization; ready to anticipate customer demands, provide proactive ideas to the design and product development process and effectively collaborate throughout the product lifecycle - Responsible for driving and managing the company's product portfolio - Oversees category budget and program management of all projects to ensure alignment, accuracy and executional excellence - Create on brand marketing programs and calendarization for retailers. Partner with Executive Team Leadership and account managements teams to align on opportunities- Partner closely with Finance and Sales Account Management to drive the right strategic and financial decisions and investments - Build and lead a seasoned team of product developers, marketers, and creative graphics team - Lead the cross functional effort to drive seasonal product adoption within pre-aligned metrics (quality, aesthetic, cost, timing, development ratio, assortment architecture, etc.) - Drive organization structure, process transformations, accountability and alignment to achieve optimal efficiency - Instill a high-performance culture led with integrity and teamwork



JAPONESQUE

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Sr. Director of Product Development

  • Dec 2019 - Jan 2022

  - Work with senior leadership to develop a rolling 3-year innovation product road map. - Oversee the Stage-Gate process and ensure key milestones and launch dates are met.- Create technical road maps maintaining business vision, integration, and strategy for acquired brands and potential acquisitions. - Develop strategies and product launch concepts to build adjacent category growth that compliment company's core competencies. - Lead the ideation group on new product concepts and developing product briefs.- Managed and successfully led cross-function partners in 6 annual RFP in the Food, Drug, Mass channel which have resulted in securing 2 to 3 years of future business per RFP award. - Developed and deployed significant personnel reorganization with the redesign of roles, responsibilities, and compensation for thirteen direction and indirect reports within the PD, Creative, and PM teams.

• Product Development Director

  • May 2017 - Dec 2019

  - Conceptualize and deliver new ideas including quality, trend, and innovation for private label and brand products. - Manage ideation process to commercialization for over 500 new products, including: Private label and Japonesque brand cosmetic brushes, beauty sponges, and beauty toolsPrivate label nail polish shades, treatments, and accessoriesPrivate label travel bottles, kits, and accessoriesPrivate label and company owned branded business for specialty bath and accessories - Identify benchmarks and direct aesthetic requirements for NPD - Support Executive Sales Team with creating strategic presentation and production samples needed for account meetings and launches. Information provided contains: landed costs, SRP pricing architecture, product positioning, merchandising, and marketing collateral. - Work directly with the Creative/Graphics Design team to finalize all primary and secondary product artwork, obtain translations, coordinate legal copy approvals, obtain ingredient lists and gather regulatory information, and proof and submit artwork to vendors. - Oversee all development costs and product margins for NPD. - Repaired margin loss in three different categories with an average of a +25% margin point gain. - Source, manage, and work directly with factory partnerships including: on-site workshops, challenge lead-times, rework COG structure, and streamline product communication.



Old Navy

• United States
• Retail
• 700 & Above Employee

• General Manager of Merchandising for Men's, Kids, and Baby

  • Jan 2015 - May 2017

  - Develop visual merchandising strategies for new product launches and seasonal initiatives, including yearly strategy development and monthly/seasonal execution for: Men’s Division included Bottoms, Knits, Woven Tops, Outerwear, and Active Kids Division included Girls and Boys Bottoms, Active, Woven Items, Knits, and Accessories Toddler/Baby Division included Newborn, Accessories, Bottoms, Knits, and Woven Items- Manage all communications with retailer visual merchandising contact, fixture and graphic vendors, all with intent to ensure timelines, budget, and quality standards are met.- Lead and inspire direct reports and support a successful career pipeline for the team. - Identify under-performing categories with in depth analysis as well as market data, targeting categories which exceed both planned sales and gross margin. - Designed, mapped, orchestrated, and trained in-store teams direction for in-store events, marketing campaign launches and monthly corporate initiatives.

• Manager of Product and Profitability

  • Jan 2013 - Jan 2015

  - Produce weekly reporting for Finance senior leaders, FP&A, and business partners to identify product risk, WOH inventory, and a strategy to ensure achieving planned sales and gross margin. - Implement continual improvements to budget and forecasting processes, financial reporting procedures, and SOP processes for the business. - Support the end-to-end labor management process in partnership with store operation teams to ensure retail stores are met with appropriate payroll funding and spending. - Support merchandising teams by assessing inventory levels are available to meet store setups and sales projections.

• Senior Manager of Merchandising

  • Apr 2011 - Jan 2013

  - Drove profitable sales growth by planning and executing company merchandising direction through standard operating procedure execution in your department (i.e. markdowns, signage, replenishment and marketing)- Resolved store specific merchandising opportunities that require adaptions based on store architecture, inventory levels and business trends. - Successful led a remodel team through Old Navy’s first Project 1.5 Store remodel floor plan. - Selected as the first candidate for pilot leadership programs, Ascend and Immersion that would eventually be created for the whole corporation and sister brands.- Created a fun, exciting and rewarding culture within the store team that embodies the Company brand values through consistent community volunteer efforts, role modeling customer service, and workshops to support associate development and inclusion.