Experience

Asia Pacific Medical Technology Association (APACMed)

• Singapore
• Medical Device
• 1 - 100 Employee

• Director

  • May 2021 - Present

  Lead in formulating and delivering country strategy for Asean & Pacific region in alignment with the association’s in the areas of government affairs and market access, regulatory issues, digital health pathways and MedTech collaborations to accelerate innovations at speed and scale to markets. Marketing and brand lead for the regional association. Lead in formulating and delivering country strategy for Asean & Pacific region in alignment with the association’s in the areas of government affairs and market access, regulatory issues, digital health pathways and MedTech collaborations to accelerate innovations at speed and scale to markets. Marketing and brand lead for the regional association.



Pet Lovers Centre Singapore

• Singapore
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2016 - May 2021

  • Strategize, plan and develop integrated marketing plans, aligned with management’s goals for the Markets. • Optimal allocation of Advertising & Promotion spends as input for Annual Operating Plan cycles. • Localization of principal’s content, local content creation in collaboration with digital marketing & eCommerce teams • Drive campaigns in headquarters, adapt and replicate to regional markets • Local insights about consumers, markets, competition and trends, and provides input to the management planning and strategy discussions • Works cross-markets to ensure all marketing activities are covered in the Market. • Drives regional marketing team, strategy and planning, owning the A&P spent responsibility. • Champions the voice of the customer and manages a holistic omni-channel customer experience in the Market across the product and services portfolio Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Senior Consumer Marketing Manager, Health & Wellness and Coffee

  • Jan 2007 - Jan 2016

  • Responsible for Profit & Loss of Health & Wellness and Coffee Business Groups in Asean & Pacific countries: - Lead the marketing strategy and plans for Babycare, Oral Healthcare, Pain Management and Coffee Business Groups in ASEAN including Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines. - Plan and deliver sales and margin targets for country organization and categories (Total P&L) - Manage wide and varied product portfolio across diversified countries - Lead Product Market Introduction Process through Local Marketing Activation Plans creation with country organizations • Collaborate with Business Groups team (HQ) and lead country marketing and trade marketing managers to plan and implement marketing strategies and plans. • Annual marketing and business reviews with distributors and local country management, restructure and change processes according to evolving business requirements Show less



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • 2001 - 2006

  • Strategize, develop and implement local marketing plans, grew market shares for male shaving and female depilatories to No.1 positions. • Leverage Singapore as the test bed for most new launches, replicated successes to Export countries with adaptation to market requirements. • Collaborate with regional office and headquarters to find solutions to capitalize on gaps and opportunities, counter competition, increase topline and profitability. • Develop, manage and launch annual product introduction events for media and trade, with focus to increase sales and underscore brand values. • Build and sustain dedicated, competent retail team. • Conduct market intelligence to understand consumer needs, fine tune portfolio and go-to-market strategies to keep abreast of competition Show less



Triumph Group

• Switzerland
• Retail Apparel and Fashion
• 700 & Above Employee

• Assistant Advertising & Promotions Manager/Advertising & Promotions Manager

  • 1992 - 2000

  Responsible for all strategizing, development and executions of Advertising and Promotional matters for total group under Triumph label : Triumph, Maximizer, Beedees, Sloggi, Pour Moi. Main challenge was to manage the diverse activities against multi account requirements within budget to meet targets. Developed and implemented comprehensive marcom strategies: public relations, advertising, special events, sales promotions and retail relations. Responsible for all strategizing, development and executions of Advertising and Promotional matters for total group under Triumph label : Triumph, Maximizer, Beedees, Sloggi, Pour Moi. Main challenge was to manage the diverse activities against multi account requirements within budget to meet targets. Developed and implemented comprehensive marcom strategies: public relations, advertising, special events, sales promotions and retail relations.



Westin Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Management Trainee/Restaurant Manager/Sales Executive

  • 1986 - 1992

  Held various appointments from Management Trainee to Restaurant Manager and assumed a Sales Executive role in a resort before making a switch to marketing field in 1992. Held various appointments from Management Trainee to Restaurant Manager and assumed a Sales Executive role in a resort before making a switch to marketing field in 1992.