Experience

TEN Advertising
• United States
• Advertising Services
• 1 - 100 Employee
• Senior Public Relations Account Executive

  • Sep 2021 - Present


URi Global

• Advertising Services
• 1 - 100 Employee

• Senior PR Account Exeuctive

  • Jan 2017 - Aug 2021

  • PR AE for Korean American Market • Client: Hyundai Motor, Genesis USA, Navien, Korean Ginseng Corp. Luxury Apartment Properties etc. • Marketing program planning and strategy consulting • Build media relationships & media engagement • Material planning and development include press release and advertorial. • Website Translation(www. Hyundaiusa.com/korean, https://www.genesis.com/us/ko/genesis.html) • Various reporting such as news coverage, industry trends & issues and competitor’s activity • Influencer marketing (recruitment, proposal, execution planning) • Crisis Issues Management



The Korea Daily

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Reporter

  • Jul 2005 - Dec 2016

  • Deeply Participated for both Korean and American Business in CA • Directed and coordinated marketing activities and guidelines to promote community events such as College Fair, K Food Festival, Global Brand Awards. • Evaluated, reviewed and monitored performance of participants related to outcomes of project/program • Collaborated with editorial, advertising, circulation, broadcasting and HR department to organize projects/programs • Cultivated effective partnerships with sponsors, interviewee and government officials. • Initiated market research studies and analyzed findings. • Communicated teams' plans and accomplishments to verify alignment with senior management objectives.



SBS

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Intern

  • May 2004 - Jun 2005

  • Composed effective accounting reports summarizing accounts payable data. • Reviewed all expense reports for accuracy and proper expense disclosure. • SBS website controlling(Charge of the Newstech Homepage (Input Graphics and Update Web Site) • Managed executive calendar and coordinated daily news. • Charge of the Blue House (Korean Executive), Daily Accident Images • Composed effective accounting reports summarizing accounts payable data. • Reviewed all expense reports for accuracy and proper expense disclosure. • SBS website controlling(Charge of the Newstech Homepage (Input Graphics and Update Web Site) • Managed executive calendar and coordinated daily news. • Charge of the Blue House (Korean Executive), Daily Accident Images