Christine Sellwood
Design Director Brand and Environmental Graphics at EdgeGB- Claim this Profile
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Topline Score
Bio
Natalie Hobbons
I have worked with Christine for the best of the past 4 years. Her design direction is super sharp and has influenced so many of my projects - just 5 or 10 minutes with Christine can hone or redirect a design solution. As a Design Director, Christine has experience working across print, digital, space, animation and film too. Christine also played a significant part in my early development, particularly when I was in a more junior/midweight at C Space. She is a positive force that builds up design talent and keeps team members flourishing.
Richard Matic
I recently worked with Christine at Beyond Communications where she was Design Director. Christine was great to work with, and a fantastic person to be around. She was instantly welcoming when I joined the company, very supportive and a good communicator. As a Senior Creative Artworker I would work along side Christine on many projects with her giving me creative direction on everything from packaging, and advertising to retail environments and large shopping centre signage jobs. Everything was well considered, realistic, and ran to time - which is no small thing when I compare her to other people I have worked with over many years in various studios. On top of her busy daily schedule and key position at Beyond she also was mentoring 2 Junior Designers, and helped them progress to middle weight’s. She had a great relationship with them, and really went the extra distance to give them a good start in their future careers. They both held her in really high regard, and their working relationship gave the studio a great atmosphere. Most importantly, Christine cares - she cares about you, your agency, your client, your vision. For her its all about achieving the best quality result possible, and she has the experience and eye to make that happen. I highly recommend working with her.
Natalie Hobbons
I have worked with Christine for the best of the past 4 years. Her design direction is super sharp and has influenced so many of my projects - just 5 or 10 minutes with Christine can hone or redirect a design solution. As a Design Director, Christine has experience working across print, digital, space, animation and film too. Christine also played a significant part in my early development, particularly when I was in a more junior/midweight at C Space. She is a positive force that builds up design talent and keeps team members flourishing.
Richard Matic
I recently worked with Christine at Beyond Communications where she was Design Director. Christine was great to work with, and a fantastic person to be around. She was instantly welcoming when I joined the company, very supportive and a good communicator. As a Senior Creative Artworker I would work along side Christine on many projects with her giving me creative direction on everything from packaging, and advertising to retail environments and large shopping centre signage jobs. Everything was well considered, realistic, and ran to time - which is no small thing when I compare her to other people I have worked with over many years in various studios. On top of her busy daily schedule and key position at Beyond she also was mentoring 2 Junior Designers, and helped them progress to middle weight’s. She had a great relationship with them, and really went the extra distance to give them a good start in their future careers. They both held her in really high regard, and their working relationship gave the studio a great atmosphere. Most importantly, Christine cares - she cares about you, your agency, your client, your vision. For her its all about achieving the best quality result possible, and she has the experience and eye to make that happen. I highly recommend working with her.
Natalie Hobbons
I have worked with Christine for the best of the past 4 years. Her design direction is super sharp and has influenced so many of my projects - just 5 or 10 minutes with Christine can hone or redirect a design solution. As a Design Director, Christine has experience working across print, digital, space, animation and film too. Christine also played a significant part in my early development, particularly when I was in a more junior/midweight at C Space. She is a positive force that builds up design talent and keeps team members flourishing.
Richard Matic
I recently worked with Christine at Beyond Communications where she was Design Director. Christine was great to work with, and a fantastic person to be around. She was instantly welcoming when I joined the company, very supportive and a good communicator. As a Senior Creative Artworker I would work along side Christine on many projects with her giving me creative direction on everything from packaging, and advertising to retail environments and large shopping centre signage jobs. Everything was well considered, realistic, and ran to time - which is no small thing when I compare her to other people I have worked with over many years in various studios. On top of her busy daily schedule and key position at Beyond she also was mentoring 2 Junior Designers, and helped them progress to middle weight’s. She had a great relationship with them, and really went the extra distance to give them a good start in their future careers. They both held her in really high regard, and their working relationship gave the studio a great atmosphere. Most importantly, Christine cares - she cares about you, your agency, your client, your vision. For her its all about achieving the best quality result possible, and she has the experience and eye to make that happen. I highly recommend working with her.
Natalie Hobbons
I have worked with Christine for the best of the past 4 years. Her design direction is super sharp and has influenced so many of my projects - just 5 or 10 minutes with Christine can hone or redirect a design solution. As a Design Director, Christine has experience working across print, digital, space, animation and film too. Christine also played a significant part in my early development, particularly when I was in a more junior/midweight at C Space. She is a positive force that builds up design talent and keeps team members flourishing.
Richard Matic
I recently worked with Christine at Beyond Communications where she was Design Director. Christine was great to work with, and a fantastic person to be around. She was instantly welcoming when I joined the company, very supportive and a good communicator. As a Senior Creative Artworker I would work along side Christine on many projects with her giving me creative direction on everything from packaging, and advertising to retail environments and large shopping centre signage jobs. Everything was well considered, realistic, and ran to time - which is no small thing when I compare her to other people I have worked with over many years in various studios. On top of her busy daily schedule and key position at Beyond she also was mentoring 2 Junior Designers, and helped them progress to middle weight’s. She had a great relationship with them, and really went the extra distance to give them a good start in their future careers. They both held her in really high regard, and their working relationship gave the studio a great atmosphere. Most importantly, Christine cares - she cares about you, your agency, your client, your vision. For her its all about achieving the best quality result possible, and she has the experience and eye to make that happen. I highly recommend working with her.
Experience
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EdgeGB
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United Kingdom
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Design Services
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1 - 100 Employee
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Design Director Brand and Environmental Graphics
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Jun 2019 - Present
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C Space
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Media Production
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Design Director
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Jan 2015 - Mar 2019
At C Space I was the Design Director of a creative team of print, animation, event and environmental designers. Together we embedded consumers into the heart of our clients’ businesses, encouraging them to be more customer centric. We creatively bring to life powerful human stories and insights to help communicate a better understanding of consumers. Now is a fascinating time to be working with customers as they have become more central to clients’ businesses - inspiring and shaping their future strategy and growth. Key responsibilities: Elevating the quality of work Mentoring team members Creatively directing all projects Inspiring the wider business and building client relationships Ensuring all projects are delivered within agreed budgets and schedule Management of team workflow and project resourcing
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Beyond Communications
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Advertising Services
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1 - 100 Employee
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Design Director Graphics
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Jun 2010 - Nov 2015
Design director of a team of seven full time designers and freelancers. I was brought on board to grow the team, elevate the quality of design and this in turn achieved more client wins and produced outstanding showcase work for the company. Gained experience working on branding projects for retail, leisure, shopping centres, wayfinding and beauty. Projects included: British Designers Collective - Pop up retail, May 2014 Kallered Retail Park - Wayfinding, July 2012 Beauty Mart - Branding and retail, May 2013 Princes Arcade - Identity and environmental branding, Jan 2012 Key responsibilities: Building and leading a graphic design team. Inspiring creativity and motivating team members. Creative direction and day to day management of the team. Hands-on conceptual design and implementation management. Client presentations and relationship building. Management of team workflow and project resourcing
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Household
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United States
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Advertising Services
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1 - 100 Employee
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Founding partner & Graphics Director
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Apr 2006 - May 2010
A founding member of the company, with a leading graphic design role. Our mission was to blend retail thinking and customer culture insight in order to create the storytelling, moments, places, journeys and interactions where people and brands come together. Over the four years I was instrumental in all projects; hands-on designing with jobs where the integration of graphic design into the environment is key whilst also collaborating with interior designers. Projects included: AstraZeneca, Pharmaceuticals - Office environmental branding, May 2008 Tesco Mobile - Retail communications, April 2007 TFL - Office environmental branding, May 2007 Bicester Village - Wayfinding, June 2006 Key responsibilities: In depth understanding of retail communication and communications hierarchies. Involvement with strategic design platforms. Project planning. Day to day mentoring and running of design team. Client presentations and pitches.
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20.20 design
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United States
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Manufacturing
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Middlewight/Senior Graphic Designer
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Dec 2003 - Dec 2006
Working as a senior designer, really learning the craft of retail design; creating graphic solutions for brands and retail environments and gaining a deep understanding of all communication touchpoints throughout the customers journey. Taking projects from brief to final design, client presentations, project management and art direction. Retail Communication, Communication Hierarchies, Leisure. Working as a senior designer, really learning the craft of retail design; creating graphic solutions for brands and retail environments and gaining a deep understanding of all communication touchpoints throughout the customers journey. Taking projects from brief to final design, client presentations, project management and art direction. Retail Communication, Communication Hierarchies, Leisure.
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FOUR IV
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United Kingdom
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Artists and Writers
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Junior Graphic Designer
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Jan 2001 - Dec 2004
Gaining design experience on a wide range of graphic projects, including print, exhibitions, retail, leisure, corporate literature and brand identity. Learning to design for high end, exclusive, premium clients, requiring a design sensibility. Corporate Branding, Identity Design, Retail Communications Gaining design experience on a wide range of graphic projects, including print, exhibitions, retail, leisure, corporate literature and brand identity. Learning to design for high end, exclusive, premium clients, requiring a design sensibility. Corporate Branding, Identity Design, Retail Communications
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Community
