Senior Marketing Program Manager

• Nov 2015 - Present

Partner with clients to project manage all workstreams for partner programs and marketing projects. Develop marketing collateral and assets to promote programs, products, and solutions. Key Accomplishments: • Project manage the creation of social marketing assets and work with clients to develop campaign execution plans and targeting. • Work with client to develop lead generation plan to drive engagement through the funnel stages to opportunity pipeline. • Consult with a rapidly growing Endpoint Management and Security Platform company to develop nine sets of co-brandable campaign assets for their new partner program. • Assist in the development and launch of a Microsoft ISV Partner Program. Manage partner registrations and communications. Work with the Microsoft team to develop the workflow process, registration site, communications templates, and schedule and moderate monthly Office Hours for the partners and engineering. • Project-managed a Microsoft Azure certification program. Process all incoming partner applications, and assist with the development of a CRM system. Maintain opportunity statuses in CRM and respond to internal and external inquiries. • Developed and delivered product collateral set; datasheets, customer briefs, battlecards, presentation decks, and FAQs. Core Skills • Integrated Marketing Programs • Marketing Campaign Execution • Partner Relations • Budget Management • Sales Enablement • Management of cross-functional teams Show less

Partner and Product Marketing Project Manager

• Apr 2013 - Nov 2015

• Developed, documented, and trained PPM team on 2014 Partner Program process. Improved tracking and execution of all elements of the 2014 Partner Program.• Collaborate with MIS on the development of new co-op tracking and SPIF system deployed Q2 2014.• Consult on all email campaign and marketing concept meetings.• Generate scheduled PPM reports and status updates for the senior management team.• Track and communicate all PPM deadlines to PPM Managers and Directors.• Contributed to design of new ERP system deployed in Q3 2014. Show less

Category Manager, Security and Storage Software

• Apr 2009 - Apr 2013

• Perform to category goals by up to 50% above year over year growth objective each quarter.• Develop, execute and measure comprehensive, integrated product launch marketing programs for market-leading software publishers.• Collaborate with software publishers to develop sales, promotion, and marketing strategies.• Refine marketing programs by researching and analyzing performance data.• Lead field-marketing activities for managed software publishers, and drive target list through sales opportunity follow-up.• Create sales readiness by developing and conducting sales training on software products and licensing programs.• Engage with partner’s senior management in quarterly business reviews to develop a marketing strategy.• Influence SMB sales by designing successful incentive campaigns.• Ensure accountability of internal and external resources for execution and performance of marketing campaigns.• Created Zones Software Blog with 150 subscribers. Show less

Merchandising Operations Manager

• Sep 2007 - Sep 2009

• Coordinate catalog, e-catalog and website merchandising for all categories.• Track and report marketing funding measured against budget.• Create process and procedures playbook for the Merchandising Department.• Train Merchandising employees to use departmental tools and systems.• Applications expert and department resource.

Business Solutions Category Manager

• Sep 1999 - Jul 2006

• Analyze product life cycles and sales trends for Microsoft and Adobe product sales. • Work with graphic designers to communicate manufacturer's marketing direction. • Manage contracts and contract renewals with manufacturers and distributors. • Negotiated special pricing and marketing funds to increase gross margin. • Analyze product life cycles and sales trends for Microsoft and Adobe product sales. • Work with graphic designers to communicate manufacturer's marketing direction. • Manage contracts and contract renewals with manufacturers and distributors. • Negotiated special pricing and marketing funds to increase gross margin.

Buyer

• Apr 1999 - Sep 1999

Director of Purchasing

• Feb 1996 - Apr 1999

• Director of Purchasing Department for 230-outlet national video retailer with annual revenue of $20 million. • Analyzed geographic and demographic markets to enhance purchasing decisions, increasing revenue in stores by as much as 50%. • Forecasted quarterly purchase budgets, product placement, revenue goals, merchandising and advertising, earning bonuses based on exceeding objectives. • Developed analysis process for determining proper product mix for each store individually. • Created weekly, monthly and quarterly revenue reports used in quarterly board meetings. • Designed test market program and analyzed results to successfully expand secondary product program, achieving ROI of 250% in 60 days. • Negotiated goals, rebates and co-op funds, increasing ROI on select titles to 125% in 30 days. • Directed MIS in the development of purchasing department reports that enhanced buying decisions, increasing ROI results by 20%. Show less