Christine Parkinson, CLMP™
Head: SC C.R.M. Solutions at Superior Choices- Claim this Profile
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Bio
Credentials
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Certified Loyalty Marketing Professional (CLMP)
The Loyalty AcademyNov, 2022- Oct, 2024
Experience
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Superior Choices
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South Africa
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Travel Arrangements
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1 - 100 Employee
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Head: SC C.R.M. Solutions
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Apr 2008 - Present
In 2008 I was promoted to the position of head of the Superior Choices Group's C.R.M. company. Heading up a dynamic team of Project Managers as well as our in-house call centre. My current role not only includes the day-to-day operational running of the company and our various processes but also annual budget preparation, financial forecasting, costing's, new business development (concept, strategy, presentations and proposals), client liaison, strategic planning and human… Show more In 2008 I was promoted to the position of head of the Superior Choices Group's C.R.M. company. Heading up a dynamic team of Project Managers as well as our in-house call centre. My current role not only includes the day-to-day operational running of the company and our various processes but also annual budget preparation, financial forecasting, costing's, new business development (concept, strategy, presentations and proposals), client liaison, strategic planning and human resources. I have also been involved in the conceptualisation, implementation and management of a variety of projects and programmes for clients such as Standard Bank (credit card / home loans / CIB), MasterCard South Africa, MasterCard Europe, Absa Bank (credit card / corporate), Diners Club South Africa, Investec Wealth & Investment, Jaguar Land Rover South Africa, Isuzu Truck SA, Kurt Geiger, GANT, African Bank, BoE, Media24, Ford and Engen Petroleum.
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Project Manager: Standard Bank Value Choices
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Mar 2007 - Mar 2008
My main role as Project Manager was the end-to-end management of the Value Choices credit card drive on behalf of Standard Bank. This included the identification of potential partners and the negotiation of exclusive offers, website management, timeline management, strategy and concept development, contract management, day-to-day operations and monthly reporting. In addition, I also implemented and managed an internal staff campaign for Standard Bank and assisted in the… Show more My main role as Project Manager was the end-to-end management of the Value Choices credit card drive on behalf of Standard Bank. This included the identification of potential partners and the negotiation of exclusive offers, website management, timeline management, strategy and concept development, contract management, day-to-day operations and monthly reporting. In addition, I also implemented and managed an internal staff campaign for Standard Bank and assisted in the negotiation of prizes for a variety of competitions.
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Client Liaison Officer & Operations
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May 2004 - Feb 2007
In May 2004 I assumed the role of Client Liaison Officer, in addition to my operational responsibilities. The role of Client Liaison Officer was focussed specifically on the guests, especially the frequent travellers, and as such, I developed and implemented the initial Phase of Rovos Rails Frequent Traveller Club. Guests were tiered according to the number of times they had travelled and a variety of benefits allocated accordingly. I t was my job to analyse each trip and make a note of… Show more In May 2004 I assumed the role of Client Liaison Officer, in addition to my operational responsibilities. The role of Client Liaison Officer was focussed specifically on the guests, especially the frequent travellers, and as such, I developed and implemented the initial Phase of Rovos Rails Frequent Traveller Club. Guests were tiered according to the number of times they had travelled and a variety of benefits allocated accordingly. I t was my job to analyse each trip and make a note of frequent guests, special occasions, special requests etc. and ensure the train staff, Train Manager and Owner were aware. This analysis pulled through into the rooming lists compilation and room drops and communication touch-points. I managed the guest liaison aspect of all departures from Rovos Rail's Station in Pretoria including meet and greet, luggage tagging and distribution and guest liaison. Show less In May 2004 I assumed the role of Client Liaison Officer, in addition to my operational responsibilities. The role of Client Liaison Officer was focussed specifically on the guests, especially the frequent travellers, and as such, I developed and implemented the initial Phase of Rovos Rails Frequent Traveller Club. Guests were tiered according to the number of times they had travelled and a variety of benefits allocated accordingly. I t was my job to analyse each trip and make a note of… Show more In May 2004 I assumed the role of Client Liaison Officer, in addition to my operational responsibilities. The role of Client Liaison Officer was focussed specifically on the guests, especially the frequent travellers, and as such, I developed and implemented the initial Phase of Rovos Rails Frequent Traveller Club. Guests were tiered according to the number of times they had travelled and a variety of benefits allocated accordingly. I t was my job to analyse each trip and make a note of frequent guests, special occasions, special requests etc. and ensure the train staff, Train Manager and Owner were aware. This analysis pulled through into the rooming lists compilation and room drops and communication touch-points. I managed the guest liaison aspect of all departures from Rovos Rail's Station in Pretoria including meet and greet, luggage tagging and distribution and guest liaison. Show less
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Operations
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Feb 2002 - May 2004
I was responsible for the compilation of each trips Rooming List (train layout and composition) and the allocation of guests to their respective suits. I monitored all of Rovos Rail rolling stock to ensure that each trip had the required number of coaches whilst allowing for on going maintenance. I compiled and prepared the on board supporting collateral i.e. suite tags, travel certificates, itineraries and luggage tags. I managed the translation of all train material into 11… Show more I was responsible for the compilation of each trips Rooming List (train layout and composition) and the allocation of guests to their respective suits. I monitored all of Rovos Rail rolling stock to ensure that each trip had the required number of coaches whilst allowing for on going maintenance. I compiled and prepared the on board supporting collateral i.e. suite tags, travel certificates, itineraries and luggage tags. I managed the translation of all train material into 11 international languages and was responsible to ensure the itineraries were constantly updated. I was also given the responsibility of managing all Gift Shop operations on behalf of Rovos Rail which included the main Gift Shop at the Station Pretoria as well as the on board Gift Shops. This incorporated stock management and ordering as well as all financial and payment recons.
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Administrative Deputy Manager
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May 2000 - Feb 2002
As Admin Deputy Manager aboard Rovos Rail, I was responsible for managing the reception and departure of all the guests at our various destinations. This included meet and greet, luggage tagging and placement management and drinks service. I was also responsible for the operations and management of the on board Gift Shop, including stock management, display preparation, sales and all monies relating to the purchase of items through the Gift Shop. I also assisted the Train Manager… Show more As Admin Deputy Manager aboard Rovos Rail, I was responsible for managing the reception and departure of all the guests at our various destinations. This included meet and greet, luggage tagging and placement management and drinks service. I was also responsible for the operations and management of the on board Gift Shop, including stock management, display preparation, sales and all monies relating to the purchase of items through the Gift Shop. I also assisted the Train Manager and Deputy Manager with the checking of the suites and Dining Cars, dining car service and bar service. I accompanied guests on off train excursions and managed the process and monies associated with these. I was also responsible for all passport formalities i.e. liaison with border officials, stamping of passports and customs. In addition, I also reconfirmed the guests on going travel arrangements i.e. flights etc. as well as booking accommodation and transfers upon our arrival at our destination.
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Dining Car Hostess
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Mar 1999 - May 2000
My responsibilities as a Dining Car Hostess for Rovos Rail, was to clean and prepare the Dining Cars before and after each meal as well as to serve the meals to the guests. In addition to general service, I also assisted with the food orders as well as serving wine and a variety of other beverages.
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Rooming Hostess
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Feb 1998 - Mar 1999
During the time that I worked as a Rooming Hostess for Rovos Rail, I was responsible for maintaining and cleaning the on board suites that were assigned to me at the beginning of each journey (between 4 and 10, depending on requirements). This included preparing the suites before departure, cleaning and maintaining the 5 star standard throughout the journey as well as ensuring the suites were handed over in a clean and presentable conditions at the end of each journey. I was also… Show more During the time that I worked as a Rooming Hostess for Rovos Rail, I was responsible for maintaining and cleaning the on board suites that were assigned to me at the beginning of each journey (between 4 and 10, depending on requirements). This included preparing the suites before departure, cleaning and maintaining the 5 star standard throughout the journey as well as ensuring the suites were handed over in a clean and presentable conditions at the end of each journey. I was also responsible for managing and hosting the guests that stayed in my suites through room service, turn downs etc. In addition, I also assisted with bar duties i.e. preparing and serving drinks in the lounge and observation car areas. I also accompanied the guests on their off train excursions to maintain standards and provide support.
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Education
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1992 - 1996
Roosevelt High School
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