Experience

Premium Brand Distributors

• South Africa
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Manager

  • Dec 2012 - Present

  Relational and service-minded Customer Experience and Marketing Manager with a broad scope of experience in several retail environments for the following brands: Nikon I Sony I Lexar I Fenix I Nikon Sport Optics I GoXtreme. Responsibilities: • Deliver marketing, communication and branding experiences and strategies. • Create, implement and measure the success of marketing and communication campaigns. • Conceptualization, design, production and distribution of all marketing assets. • Full planning and operation of the Nikon School daily training classes and workshops. • Ensuring the profitable operation of the Nikon School as a cost center. • Shaping educational and inspirational content, focusing on creating a sustainable industry. • Impactful and regular nationwide roadshows, activations and workshops. • Trade show and industry event planning and execution. • Building and sustaining relationships with key customers nationwide, with regular visits to explore their specific needs and anticipating new opportunities to cultivate sales. • Initiating and maintaining successful customer, media and brand partnerships. • Implementing new strategies and campaigns for organic growth and interaction with partners. • Working closely with EXCO to coordinate and develop training tools for internal staff. Regularly presenting market status reports and workshops for internal staff to drive internal clarity about values, positioning and strategies. • Negotiating and planning for annual marketing budgets. • Meeting marketing financial objectives by forecasting, managing budgets, expenditures, analyzing any variances and introducing corrective actions. • Achieve financial and sales objectives by contributing to strategic business and sales plans. Show less