Experience

City of Kamloops

• Canada
• Government Administration
• 200 - 300 Employee

• Communications and Community Engagement Advisor

  • Apr 2018 - Present

  As part of the Communications and Community Engagement team, I support my internal clients and project teams with strategic advice on communication and engagement planning. Key objectives of my role: 1) helping to develop and deliver clear, concise, timely, relevant, useful, interesting, and resonant content and information to the residents of the City of Kamloops and other impacted parties. 2) foster listening and shared decision-making between and among the City/staff, residents, and other impacted parties. And then I do all the things! This includes writing/editing content for various platforms and City publications, developing materials, booking and buying advertising and media, managing content on the corporate and engagement websites, coordinating photography/videography production, planning engagement events.... and all of the other in-between things that come with rocking out in the communications world! My primary portfolio includes the solid waste and environmental services team in Civic Operations. Some common public communication and campaigns in this area that residents might be familiar with include messaging and awareness around waste reduction, recycling, curbside organics, and bear smart. Other clients I support include Real Estate, Planning and Development, Community Planning, and the Building sections within the Development, Engineering and Sustainability (DES) Department. Previous clients include Sustainability and Corporate Services. I am also a certified Information Officer and support the Emergency Operations Centre when required. Show less



Thompson Rivers University

• Higher Education
• 700 & Above Employee

• Content Specialist & Brand Journalist

  • Dec 2015 - Apr 2018

  In this position, I specialized in brand journalism, an emerging field of public relations that is focused on aligning an organization's communications with their brand pillars. I was a part of TRU's Marketing & Communications team responsible for creating, developing and implementing innovative and effective content that primarily supported brand awareness and effective relationship-building with key audiences, supporting the objective of driving web traffic, media coverage and ultimately student recruitment and retention. I planned, created and published information pertaining to the university on a variety of digital media channels and print publications while ensuring key strategic messages and brand tone/voice were consistently communicated across formats and audiences. Specifically, I supported the Faculty of Law. Here are some sample of my work: Charting an Unconventional Path to Law School https://inside.tru.ca/2018/02/28/charting-an-unconventional-path-to-law-school/ Reflection Supports Healing and Reconciliation https://inside.tru.ca/2018/02/06/reflection-supports-healing-and-reconciliation/ Former Canucks Exec: Inside the World of Hockey Operations https://inside.tru.ca/2017/12/01/former-canucks-exec-inside-the-world-of-hockey-operations/ Peruvian Indigenous Leader Speaks to Students https://inside.tru.ca/2017/10/20/peruvian-indigenous-leader-speaks-to-students/ Heartfelt Support for Law Student https://inside.tru.ca/2017/05/24/heartfelt-support-for-law-student/ Show less



Diligent

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager

  • Mar 2015 - Dec 2015

  As the marketing manager at iCompass, a private technology firm, at a high level I was responsible for managing event deployment/promotions and developing related marketing strategies to drive business opportunities from tradeshow/event activities. As part of a data/metric-driven marketing and sales team using engagement marketing strategies and marketing automation tools, my key responsibilities involved supporting our strategic and automated multi-platform approach as related to executing marketing events across North America - specifically developing marketing materials, generating content and messaging, supporting integrated marketing campaigns and optimizing presence at tradeshows to drive business. Show less



Thompson Rivers University

• Higher Education
• 700 & Above Employee

• International Marketing Coordinator

  • Feb 2013 - Feb 2015

  In this role I was part of the international marketing and recruiting team at TRU. I was responsible for managing global event registration and support (marketing/communications) as well as on-campus event planning and coordination for visiting global/international partners and agents. I also supported development of market-specific communication pieces and travel on the international student recruitment circuit (India, Sri Lanka, Bangladesh, Russia, USA). This job reflected my passion for culture, communication and showing/telling the story of TRU to prospective students. Show less

• Student Recruitment Coordinator

  • Feb 2007 - Feb 2013

  In this role I was responsible for coordinating the institutional participation in domestic student recruiting initiatives, including throughout provincial and national regions (although primarily in Western Canada), and travelled extensively throughout BC and AB delivering public presentations on TRU. I also conducted campus tours, developed and coordinated campus visit programs for high school counselors, wrote, edited and photographed for the institutional viewbook and developed recruitment marketing and communications pieces for various recruitment stakeholders. In 2012, after 5 years in this role, I was awarded a TRU Distinguished Service Award (2 awards annually for CUPE staff who have worked at TRU at least 5 years). Show less



NL Broadcasting

• Reporter

  • May 2006 - Dec 2006

  On air broadcasting/announcing, news reporting, news writing, news editing, developing original stories. On air broadcasting/announcing, news reporting, news writing, news editing, developing original stories.