Experience

Sure Petcare

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Global Product Marketing Manager

  • Jun 2021 - Present

  Responsible for product marketing the canine portfolio globally, the development of new products and SME for canine companion animals. - Create and develop key messaging and core marketing materials for product launches, for consumers, retailers and vet channels. Help develop brand plans and strategy for new product launches. - Produce strategic marketing plans, working closely with team members and communicating these out, with KPI’s to understand performance, ROI and post campaign feedback. - Understand stock forecasts and then demand planning to match this, understanding stock shortages and manufacturing restrictions. - Create and manage digital lead generation campaigns, monitoring KPIs and performance. - Project management multiple complex campaigns with effective stakeholder management. - Monitor and analyse global markets to support the development and implementation of country specific marketing campaigns. - Market research for new and existing products to understand our market, competitors and our USP to position correctly.



Business Cloud Integration Ltd

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager

  • Aug 2020 - Jun 2021

  Responsible for the SaaS Casper365 cloud provisioning software, positioning and driving the marketing strategy for Business Cloud Integration. - Create the roadmap, messaging and marketing strategy for Casper365. - Define positioning and create strong consistent messaging that provides solutions to target buyers problems. - Shape the GTM plan and feedback on this. - Use Azure DevOps to manage sprints, backlog and prioritise development work. - Gathering intel and product development ideas from customers and communicate this internally. - Work with sales, marketing and DevOps teams to ensure a one team ethos and full communication to pull together any silos to create strongest product possible. - Gather market intel, both competitor analysis and buyer persona insights, understanding this data and sharing with relevant teams. Becoming a SME on target market. - Define market opportunity for product and create and lead the go to market strategy. - Create demand generation campaigns to match target markets needs. - Create partner programmes and Beta programmes - manage workshops and feedback to further shape product and improve UX. - Use thought leadership to engage potential leads and to establish credibility in marketplace. - Work with designers to create a website that provides solutions to users problems. - Mentor, inspire and line manage the Marketing Executive, working together to produce successful campaigns and messaging throughout all platforms.



Abcam

• United Kingdom
• Biotechnology Research
• 700 & Above Employee

• Product Manager - CX Systems

  • Mar 2019 - Aug 2020

  Product manager for CX systems, including Oracle Cloud and Eloqua. -Set, articulate and advocate business vision and strategy in line with digital transformation. -Build strong relationships with internal and external product stakeholders. -Plan and execute enhancements, bugs and upgrades in line with business objectives. -Prioritise and work with external resources including IBM and Oracle to get optimum results from the systems. -Understand the syncs between all systems and report on the impact any changes made to the systems will have. -Look at the wider picture to ensure the systems are working to their maximum potential, including the user processes and communicating and monitoring user acceptance. -Work with teams to understand how they use the systems and designing the systems to fit these needs -Creating product roadmaps and yearly plans in line with company objectives, regularly communicating these changes. -Researching new systems and understanding any possible integrations into the systems. -Work through the product backlog and prioritise according to benefit. -Using a range of ITIL and agile processes to keep track of multiple projects and to be able to successfully manage priorities and tie in with roadmaps and product lifecycles. -Keeping abreast of the future development in AI and utilizing these to implement Chatbots and knowledgebase



IT Governance Ltd

• United Kingdom
• Computer and Network Security
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2018 - Mar 2019

  Managing and developing a vast worldwide cyber security portfolio including ISO standards, British Standards and NIS Regulations. This breaks down into software, B2B consultancy, training, toolkits and books. - Developing solution positioning and messages to differentiate our solutions in the market. Set, measure and deliver against metrics. - Communicate these value propositions to the sales and marketing team. Developing sales tools to support these this including customer users cases, FAQs, datasheets and web page content. - Understand the product life-cycle and how this impacts the positioning of the solutions. - Analysing who the customer base is, understanding their pain points and what drives them to purchase. - Understand that they are a person not just a persona. - Monitor competitors and the market appetite. - Bring new products to market by analysing proposed product requirements and product development programs, preparing ROI analysis and establishing time schedules. Managing this through to launch. - Determine pricing by utilising market research data, reviewing costs and anticipating volume. - Communicate new product development and product updates to the rest of the company, providing them with all the relevant information and documents needed to effectively promote and sell. - Monitor stats, including sales, engagements and website hits. Looking for patterns or spotting any problems quickly so that they can be resolved. Reporting on these stats to the board and the rest of the company.



THSP Risk Management

• Marketing and Communications Manager

  • Apr 2016 - Sep 2018

  Heading up the marketing team and part of the Senior Management team, dealing with all areas of marketing including increasing awareness and sales through digital platforms. - A hands-on role creating, managing, delivering and evaluating THSP's communication strategies across all platforms to ensure consistent, comprehensive and cohesive messages that ultimately result in sales. - A full rebrand to reflect the consistent brand message, becoming the guardian of this, ensuring consistency throughout the company whatever the touchpoint. - Creating lead generation and lead nurturing activities to a wide range of different sectors. Working with the sales team, supporting them and ensuring all leads were followed in a timely manner and pipelined appropriately. - Responsible for the marketing budget, spend and reviewing this annually ensuring we got the best ROI possible. - Part of the Senior Management Team, a focused team that concentrates on strategy and driving the company forward to achieve growth as per the business plan. - Successful planning and launching of new products and services. Including the launch of ground-breaking risk assessment software. - Increasing the voice, visibility and effectiveness of THSP through digital channels including social marketing, SEO, PPC, re-marketing ads, Facebook ads, social media and through traditional marketing including affiliate marketing, direct marketing, networking, events, exhibitions and printed materials. - Planning, designing, implementing and continually developing a variety of websites. Ensuring that user experience is the main priority on all devices, content is king, and SEO is ranked highly. - Planning, creating, executing and analysing email campaigns, including building and maintaining effective marketing lists, email automation and reports through a CRM system in line with GDPR.



International Workplace

• Professional Training and Coaching
• 1 - 100 Employee

• Digital Marketing Executive

  • Apr 2015 - Mar 2016

  Heading up the digital marketing for International Workplace including planning, creating, implementing through to reporting and full analysis of all digital campaigns. Carrying out all of forms of digital marketing from SEO, AdWords, affiliate marketing, email marketing campaigns and social media ensuring maximum traffic to the website and in turn creating these into online sales. Projects Website development Full website redesign putting UX and mobile as the number one priority. Creating the plan, communicating this to the team project managing and working with designers and php coders to ensure the creation of a website which engages users and Google and creates more direct online sales. Email marketing Bringing the email marketing back in-house and managing the strategies and implementing these thereby producing higher open and click through rates and increased sales derived from this channel. Marketing reporting Creating a full marketing plan for the whole business, forecasting 2016 sales figures so that they are in-line with the business plan, producing and executing the plan to achieve these goals and then communicating this to the rest of the business.



FlexEservices

• United Kingdom
• Facilities Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2013 - Apr 2015

  Subcontracting for the Flex-Able Group, working as their marketing manager. I dealt with all of their digital, pr and marketing issues across all of their business areas, working predominantly B2B but also B2C. The areas of work I dealt with on their behalf are: Website management, creating and helping design website changes, working with and managing external web designers to ensure that this is all done to brief and on budget. Updates to the websites and carrying out all of the organisations SEO and monitoring and tweaking this, using Google Analytics to give a full understanding of the traffic flow and then reporting all of this to the Directors. Running PPC campaigns and monitoring the effectiveness of these. Creating and running all of their social media communications. Creating strategic marketing plans in line with the organisations own visions and developing individual marketing reports bespoke to meet their objectives. Reporting these plans to the whole company and getting buy in from Directors and Senior managers. Implementing fully these plans, working with the rest of the company to ensure full cooperation and then analysis and reporting of the results. Designing all of the companies promotional literature, both print and online media, creating e-campaigns (from design through to analysis), using social media to help build brand awareness, creating direct mail campaigns, creating databases of targets, helping organise trade shows and seminars and then presenting at these, writing and submitting press releases, dealing with the press and telemarketing.



Redan Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing & PR Executive

  • Jan 2010 - May 2012

  Working for the UK's number one independent children's magazine publishers. My duties were: Working with the Publishing Director to develop and oversee the implementation the distribution and marketing plans for the whole portfolio ensuring plans are delivered and budgets achieved. Implement plans and development inline with the consumers needs and ensuring that the products maintain maximum exposure in the market place. Constructing these plans and then working with the Publishing Director and the distributors to ensure success. Deliver annual plans for the products including pricing,positioning and promotion. Decide upon relevant promotions inline with the plan and budget and deliver these and fully analysis their effectiveness and cost analysis. Constantly monitor key performance criteria against marketing and business plan including market share, price, margin, market trends and opportunities whilst being aware of competitors and their results. Continually looking at ways to update,refresh and improve the existing range, this includes monitoring feedback from consumers, focus groups and supermarkets. Working with new products, researching these and launching them into the market place. Managing the ranging of the products into supermarkets and creating ranging opportunities for new products, meeting regularly with these supermarkets and creating and delivering them a presentation with forecasts and trends included so as to maintain our position or improve. Forecasting and reviewing the progress on a yearly basis with the distributors and Publishing Director. Working with distributors to ensure that any distribution issues are quickly rectified and managing copy amounts inline with seasonality and previous results. Dealing with the companies pr, website and advertising, working with big companies like Disney to include their adverts into the magazines. Attending trade fairs, including Toy Fair to build relationships and sell advertising space.



Lanyon Bowdler

• United Kingdom
• Law Practice
• 100 - 200 Employee

• Marketing Coordinator

  • Mar 2007 - Jan 2010

  Marketing all areas of the solicitors firm. Dealing with press releases,online blogs, website updates, social media, PPC campaigns, analysis of Google Analytics. Being solely responsible for all of the companies seminars from dealing with the relevant Partner, arranging guest speakers, arranging the venue, to marketing the event, sending e-invites out to potential delegates and seeing the events through on the day. These events were held on a regular basis for all of the different areas of law and were all developed by myself . Working with designers to create marketing literature and interesting newsletters and then sending these out to our contact database. Arranging stands at agricultural shows and creating competitions and refreshments to get footfall to our stand. Reporting back to the Partners and working with the rest of the business so they were aware of how the marketing plan was to be implemented by specific departments.