Experience

Elevance Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Designer

  • Feb 2021 - Present

  Iselin, New Jersey, United States Responsible for bringing world-class design solutions to life which adhere to marketing strategies and business goals. Evolve and maintain the visual brand. Partner with trans-functional teams across multiple touch points. Meet with clients to gain an understanding of the scope of work and suggest innovative solutions. Present design ideas to clients or creative directors for B2B and B2C digital and print communications.



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• Senior Art Director

  • Mar 2015 - Apr 2020

  Roseland, New Jersey, United States Created cohesive, innovative, and visually stimulating marketing solutions across multiple platforms for both print and digital. Collaborated with creative directors, designers, videographers, copywriters, UX, project management and account managers to ensure that the creative needs of our clients and the brand were met. • Conceptualized in a collaborative environment, created and delivered a newly branded sell system that provided digital and print media, delivering assets that… Show more Created cohesive, innovative, and visually stimulating marketing solutions across multiple platforms for both print and digital. Collaborated with creative directors, designers, videographers, copywriters, UX, project management and account managers to ensure that the creative needs of our clients and the brand were met. • Conceptualized in a collaborative environment, created and delivered a newly branded sell system that provided digital and print media, delivering assets that encompassed the Business to Business / B2B and Business to Consumer / B2C markets and increased sales touchpoints by 20%. • Provided graphic design and animation support for digital marketing and thought leadership, improving the social media influencer’s presence on Twitter and Facebook. • Collaborated in the development of an internally branded recognition program for over 1000 employees. Deliverables included a user-friendly intranet site, supporting digital and print media. In the first quarter, over 800 kudos were given amongst team members to acknowledge outstanding achievements, positive behaviors, and actions, providing a significant boost in morale. • Designed B2C emails using marketing best practices and constructed them in HTML using Dreamweaver snippets, reducing rounds of reviews significantly and resulting in a faster communication launch. • Actualized a consistent intake and delivery process utilizing 4 inhouse designers and an offshore extension of the creative team in Ireland, allowing us to appear as one creative department, extending our services to almost 24-hours a day to the satisfaction of sales and account management and ultimately to our clients’ delight.

• Art Director

  • Nov 2002 - Mar 2015

  Roseland, NJ Developed relevant and highly creative concepts internally and externally. Helped lead the visual design and execution of all enrollment campaign elements both online and off. Worked closely with the editorial and strategy teams to come up with out-of-the-box ideas, while maintaining brand consistency. Oversaw all campaigns from start to finish. • Partnered on the development and design of two dynamic brand identity systems for B2B and B2C. Mapped the design solutions to the sales… Show more Developed relevant and highly creative concepts internally and externally. Helped lead the visual design and execution of all enrollment campaign elements both online and off. Worked closely with the editorial and strategy teams to come up with out-of-the-box ideas, while maintaining brand consistency. Oversaw all campaigns from start to finish. • Partnered on the development and design of two dynamic brand identity systems for B2B and B2C. Mapped the design solutions to the sales objectives for custom client-specific campaigns, giving the sales team a roadmap and leading to higher win rates and shorter sales cycles. • Trained on Web Content Accessibility Guidelines / WCAG for the Americans with Disabilities Act / ADA and executed on them to meet compliance standards with the government and Prudential. • Established a cross-functional team to develop and improve the work climate and elevate the organizational culture, creating an opportunity for people to collaborate across business areas, and forge synergies through social activities that gave associates the opportunity to get to know each other and the leaders personally and better understand their roles in the business. • Executed and managed workflow for a team of 3 designers, improving efficiencies by onboarding and appointing external vendors to meet tight deadlines.