Christine McLoughlin

Digital Marketing Business Partner at YMCA St Paul's Group
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Contact Information
us****@****om
(386) 825-5501
Location
South Croydon, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Digital Marketing Business Partner
      • Apr 2018 - Present

      London, United Kingdom Focusing on Digital Marketing, my role involves managing our website, internal digital comms, social media, general online strategy and supporting our YMCA centres to market themselves.

    • Digital Marketing Officer
      • Sep 2017 - Mar 2018

      Surbiton This a broad and fascinating role, covering website management, social media, adgrants management, internal communications platforms, CRM development, app development, general digital marketing campaigns across housing issues, health and leisure, engaging young people, supporting community spirit. It's wonderful to work for such a valuable charity.

    • Catering Social Media and Marketing Manager
      • Jun 2017 - Sep 2017

      Surbiton I'm building up the local community through catering.

    • South Africa
    • Artists and Writers
    • 1 - 100 Employee
    • Artist
      • Jul 2009 - Present

      Croydon, United Kingdom I create participation installations which focus on engaging the viewer's senses.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Account Manager
      • Jan 2017 - Apr 2017

      London, United Kingdom Ridgemount PR is an award winning, bespoke public relations agency. I was responsible for managing the digital aspects of clients’ campaigns and the digital account executive. My specific responsibilities covered: • Managing social media campaigns and communities for 6 clients across various platforms including LinkedIn, Twitter, Facebook, YouTube, Instagram and Pinterest • Creating digital strategy to elevate brand awareness such as: video campaigns, new social media… Show more Ridgemount PR is an award winning, bespoke public relations agency. I was responsible for managing the digital aspects of clients’ campaigns and the digital account executive. My specific responsibilities covered: • Managing social media campaigns and communities for 6 clients across various platforms including LinkedIn, Twitter, Facebook, YouTube, Instagram and Pinterest • Creating digital strategy to elevate brand awareness such as: video campaigns, new social media platforms, integrating PPC, SEO, website development with social media campaigns to elevate brand awareness • Creating written and visual content for social media channels • Ensuring social media content is created, proofed and approved by the account managers and the clients • Writing and presenting reports in Excel, PowerPoint & bespoke infographic formats to the clients • Meeting with clients and attending trade shows • Creating social media guides for internal use by clients’ sales staff • Managing the social media advertising for general and specific campaigns • Scheduling monthly social media content for optimum impact • Managing the social media communities • General administration and technical support Show less

    • United Kingdom
    • Environmental Services
    • 100 - 200 Employee
    • Social Media Coordinator
      • Dec 2015 - Dec 2016

      Croydon, United Kingdom My role involves managing and creating content for social media campaigns across multiple platforms, managing AdWords campaigns, liaising with press representatives, developing SEO, coordinating mini-sites to compliment the main website, and generally assisting with the marketing and media of the company. Specifically: • Create content and coordinate campaigns across 7 social media platforms • Create and manage mailshot marketing • Manage AdWords campaigns to a strict… Show more My role involves managing and creating content for social media campaigns across multiple platforms, managing AdWords campaigns, liaising with press representatives, developing SEO, coordinating mini-sites to compliment the main website, and generally assisting with the marketing and media of the company. Specifically: • Create content and coordinate campaigns across 7 social media platforms • Create and manage mailshot marketing • Manage AdWords campaigns to a strict budget • Analyse and improve SEO per management direction • Manage the communities across the social media platforms • Assist HR with recruitment campaigns across social media • Manage and administrate press relations • Develop marketing targets and penetration across social media platforms, tripling their 7 year LinkedIn following in a number of months • Increasing their Twitter following to make them the most followed amongst their direct competitors • Improved client relationships through social media engagement • Diversifying their Facebook following to focus the engagement on services, whilst maintaining their community fan base • Raising the company profile across Instagram • Continually updating the social media platforms with company news, exciting work being done by the company, relevant industry news, developing interest in the company’s charity work, independent projects and new technological advancements. • Writing the company blog • Work with our internal web development and graphic design teams to deliver the managing directors vision. • Deliver the big bold and orange brand of the company maintaining the focus on return for the business and value for money. Show less

    • Customer Service
      • Aug 2014 - Dec 2015

      I helped people with their plumbing problems.

    • Gallery Co-ordinator
      • Nov 2010 - Nov 2012

      Bristol, United Kingdom This creative role involved sourcing artists, coordinating a programme of events, facilitating the artists, assisting art installation, hosting events, commission sales, marketing, and press. I also created an exhibition of my own work for the gallery.

Education

  • Squared Online
    Digital Marketing
    2017 - 2017
  • Glasgow School of Art
    BA (hons), Fine Art: Sculpture and Environmental Art
    2004 - 2009

Community

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