Experience

The McCaffrey Group

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • Aug 2021 - Present



McCaffrey Homes

• Real Estate
• 1 - 100 Employee

• Website & Marketing Administrator

  • Feb 2005 - Present

  • Assisting the Vice President with marketing materials such as press notes, releases, promotional materials, brochures and others.• Manage digital marketing efforts including, social media, SEO/SEM, list development and online advertising.• Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications, complying with corporate style and tone of voice.• Build brand awareness through e-mail campaigns, newsletters, contests, and product placement.• Maintain the company’s website; keep site content fresh and updated in coordination with the outside webmaster/developer.• Planning and implementing paid search campaigns. • Keyword research, review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of Ad Word campaigns.• Tracking, tweaking, and evaluating paid search strategies. • Reporting on paid search metric and communicating progress with the marketing team. • Optimizing marketing spend on paid search.



Darden Architects, Inc.

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Coordinator

  • 1995 - 2005