Christine Gayle Penaranda
Marketing Manager at Abacus Securities Corporation- Claim this Profile
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English Native or bilingual proficiency
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Tagalog Native or bilingual proficiency
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Mandarin Limited working proficiency
Topline Score
Bio
Experience
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Abacus Securities Corporation
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Capital Markets
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1 - 100 Employee
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Marketing Manager
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Sep 2022 - Present
- Build, develop, and implement overall strategy for MyTrade PH with a strong focus on digital channels to drive clients' interest - Develop campaigns and implement strategies to grow the business and achieve KPIs & company goals - Together with a small team, content strategy, marketing plans, and developing tasks are executed to ensure the long-term success of the business - Play an active role in increasing the customer base for MyTrade PH, drive platform usage, ensure customer engagement, and maintain client loyalty Show less
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InnoVantage, Inc.
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Philippines
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Software Development
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1 - 100 Employee
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Content Manager
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Dec 2019 - Oct 2021
- Create, plan, and curate content marketing for Aiah - One of the pioneer team members of the Marketing department - Plan and produce marketing materials such as blog, whitepaper, use cases, podcast, brand book, brochures etc. - Spearheaded and oversee the social media accounts of Aiah.ai (FB, LinkedIn, IG, YouTube, and Twitter) - Research and active participation in building decks for pitches - Create website content for both httsp://aiah.ai and https://aiahactions.ai- - Collaborated with Conversation Designer and Product Managers in creating workflows and creative assets for the Aiah.ai chatbot - Deliver social media reports, trends, and analytics using GlobalWebIndex and TalkWalker - Hosted webinars for Aiah: Building the Future of Work Show less
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AdSpark Inc.
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Philippines
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Advertising Services
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1 - 100 Employee
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Community Manager
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Feb 2017 - Oct 2019
- Creating and curating content plan - Day-to-day management, brand auditing, and creating social persona of pages - Managing and growing the assigned companies' presence in different social media platforms - Delivering social media reports and analytics - Research and active participation in building decks - Creating and curating content plan - Day-to-day management, brand auditing, and creating social persona of pages - Managing and growing the assigned companies' presence in different social media platforms - Delivering social media reports and analytics - Research and active participation in building decks
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The Tagline Group
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Philippines
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Advertising Services
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1 - 100 Employee
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Communications Manager
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Nov 2015 - Sep 2016
- Content writing, planning, and marketing - Print and online advertising - Social media manager of World Juanderer, Shopper's Alley, Moodboard Manila, and Nail-A-Holics Excelsior, Eastwood City Branch - Ghostwriter for World Juanderer and Shopper's Alley's shopper's review - Brand management for the three companies - Project management for the three websites - Content writing, planning, and marketing - Print and online advertising - Social media manager of World Juanderer, Shopper's Alley, Moodboard Manila, and Nail-A-Holics Excelsior, Eastwood City Branch - Ghostwriter for World Juanderer and Shopper's Alley's shopper's review - Brand management for the three companies - Project management for the three websites
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NTUC First Campus
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Education Administration Programs
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700 & Above Employee
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Preschool Teacher
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Aug 2013 - Jul 2015
- Main teacher of educare/junior nursery classes - fulfills the vision and mission of the organisation - delivers lessons for Toddlers (SY2013 and 2014) and Playgroup (SY2015) classes - prepares learning resource and materials - conducts one-on-one Parent-Teacher Conference - ensures well-being and safetly of the children through daily routine (e.g. breakfast, nap time) - contributes actively in centre/preschool events and activities (e.g. field trips, Health Promotion Board Day) - works in partnership with parents through communication book, newsletter, and email Show less
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Creative Play Corner
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Burgos Circle, Bonifacio Global City, Taguig, Manila
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Preschool Teacher
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May 2011 - May 2013
- Main teacher for junior and senior nursery classes - conducts lessons and activities through play-based and progressive curriculum - prepares lesson plans and progressive reports - manages events in class and the whole school - fulfills the mission and vision of the school - makes sure security and accountability through constant communication wih the parents - teaches afternoon classes (i.e. Reading Class, Math and Science Camp) - Main teacher for junior and senior nursery classes - conducts lessons and activities through play-based and progressive curriculum - prepares lesson plans and progressive reports - manages events in class and the whole school - fulfills the mission and vision of the school - makes sure security and accountability through constant communication wih the parents - teaches afternoon classes (i.e. Reading Class, Math and Science Camp)
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Education
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De La Salle University
Bachelor’s Degree, Early Childhood Education -
De La Salle University Manila
Bachelor of Science, major in Early Childhood Education