Experience

NWK Limited

• South Africa
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Retail Marketing Manager

  • Sep 2018 - Present

• Brand Controller

  • Oct 2014 - Present

  Core Overview; Manages marketing resources and activities to deliver on NWK Limited’s branding objectives. Ensures the company’s brand positioning remains clear, differentiated, and relevant to provide ongoing competitive advantage.Duties & Responsibilities; Identifies key marketing and communication objectives for the brand and assesses which marketing elements will best meet these objectives. Manages all Agricultural Trade Shows, Marketing Events and Corporate Functions, conducting terrain planning, coordinating collaboration between suppliers and developing distinct promotional advertisements to ascertain smooth delivery and active brand positioning. Oversees the copywriting, design, purchasing, quality control and distribution of all marketing material, including flyers, brochures, newsletters etc. Designs uniform layouts for advertisements and promotional messages, ensuring they are placed on a timely and uniform basis in the available media channels. Cultivates good working relationships with personnel in regional and national newspapers and magazines that are beneficial to the acquisition of media exposure and coverage of the brand. Sets up, plans and manages the shop flow, floor layout and distribution of marketing materials before and during the launch of new retail stores. Evaluates NWK retail outlets, filling stations and convenience stores for brand positioning; considers in-store branding, merchandising, store layout, personnel and housekeeping. Reports on retail evaluations; provides detailed analysis, action points and implementation plans. Manages the NWK digital platforms (Facebook, company website and SMS), curating content, launching promotional activities and engaging with online target audience as appropriate. Liaises with clients, management and staff to warrant that the company brand positioning is clearly communicated. Show less



UD Trucks

• Lichtenburg

• Marketing Sales Executive

  • Sep 2013 - Jul 2014

   Analysed and investigated customer base, demand, price and competition; devised, presented and implemented sales & marketing strategies.  Coordinated all promotional activities – Corporate Functions, Golf Days, Charity Events, VIP Client Entertainment and Product Launches.  Sourced advertising opportunities and placed adverts in the press; managed the production of promotional materials, merchandising and signage.  Coordinated team-building activities and internal and external awareness campaigns.  Liaised and networked with a range of stakeholders including customers, colleagues, suppliers and partner organisations. Show less



Netcare

• Krugersdorp Area, South Africa

• Marketing Clerk / Client Liaison Officer

  • Jun 2011 - Aug 2013