Experience

Michigan Electric Cooperative Association

• United States
• Utilities
• 1 - 100 Employee

• Editor

  • Jan 2015 - Present

  Work in partnership with the state’s 10 electric cooperatives to empower 300,000 member-owners to improve the quality of their lives; provide strategic planning, editorial content and management, production management and communications for Michigan Country Lines monthly magazine. Manage nine electric cooperative versions each month. Work in partnership with the state’s 10 electric cooperatives to empower 300,000 member-owners to improve the quality of their lives; provide strategic planning, editorial content and management, production management and communications for Michigan Country Lines monthly magazine. Manage nine electric cooperative versions each month.



Dorr Holdings

• Principal Owner

  • Jan 2008 - Present

  Engage and network for new business development. Evaluate and guide clients to develop strategic plans for business goals such as communication and marketing plans. Successfully and effectively support various business industries such as publishing, health care and consumer. Create new marketing strategies to reach marketing (with an impact on brand awareness) and sales goals. Utilize strong analytical and interpersonal skills. Engage and network for new business development. Evaluate and guide clients to develop strategic plans for business goals such as communication and marketing plans. Successfully and effectively support various business industries such as publishing, health care and consumer. Create new marketing strategies to reach marketing (with an impact on brand awareness) and sales goals. Utilize strong analytical and interpersonal skills.



Live Well Publications, Inc

• Principal Owner

  • Jan 1997 - Jan 2006

  Created and launched an innovative direct-to-consumer health publication distributed through national pharmacy/grocery chains. This national health publication, combined health-focused copy with advertising messages from national pharmaceutical and consumer companies. - Managed and negotiated national advertising sales campaigns to exceed over $400,000+ each year. - Established relationships and built strong rapport that resulted in long term contracts for both magazine and on-line advertising. - Developed and executed marketing strategies to grow the healthcare pharmacy business nationwide. - Utilized strong written, project management and interpersonal skills to distribute over 1 million copies annually in national retail pharmacy chains such as Kroger, City Market, Dillon’s, Fred Meyers, King Soopers and Smith’s. - Established, maintained and expanded relationships in a team environment with national clients such as LifeScan, Keebler, and Bristol Myers Squibb. - Developed and managed an editorial board of medical professionals and supervised content. - Communicated consistently and built strong rapport with executive level retail pharmacy managers. - Sponsored events and attended trade shows to promote magazine, retailers and advertisers. - Measured magazine effectiveness through various analytical strategies. - Created a customer database to further the scope of the retailers and magazine brand awareness. Of Note: The publication was sold to a New York publishing company and is currently being published. Show less



Seltzer, Kaufmann & McGraw

• NATIONAL ACCOUNT MANAGER

  • Jan 1992 - Jan 1997

  Marketed company to grow business and identified new revenue streams via relationship building efforts with key decision makers and delivery of quality customer service. Resulted in over $600,000 to company profits. Built professional rapport with executive level clients such as Subway, ServPro, General Nutrition Centers (GNC), Kmart, Albertsons and Walgreens. Negotiated vendor sales with pharmaceutical, consumer and grocery companies to fund client projects. Surpassed all project sales benchmarks boosting sales and profitability. Show less



Detroit Auto Dealers Association

• United States
• Civic and Social Organizations

• PUBLIC RELATIONS/MARKETING MANAGER

  • Jan 1990 - Jan 1992

  Initiated and implemented public relations and marketing programs for the Association’s 246+ dealer members to include press releases, special events and media buys. Negotiated media buys for the North American International Auto Show. Coordinated media relations - domestic and international - holding press conferences as required. Increased 1992 auto show official program advertising sales by 43% through creative value-added advertising opportunities. Initiated and implemented public relations and marketing programs for the Association’s 246+ dealer members to include press releases, special events and media buys. Negotiated media buys for the North American International Auto Show. Coordinated media relations - domestic and international - holding press conferences as required. Increased 1992 auto show official program advertising sales by 43% through creative value-added advertising opportunities.