Experience

Timeless Skin Solutions

• United States
• Medical Practices
• 1 - 100 Employee

• Chief Operating Officer

  • Jan 2020 - Present

  COO COO



IBM iX

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Executive Director/Business by Design Lead

  • Sep 2017 - Jan 2020

  Recruited to establish, lead and grow healthcare and life sciences sector for digital marketing agency newly acquired by IBM with opportunities ranging from $2 million to $400 millionLead new business engagements as subject matter expert, building strategic business cases and creating compelling value propositionsManage contract negotiations, control budget pursuits, devise sales strategy, cultivate C-Suite client relationships, align and oversee teams in delivery of engagementsCombine creative thinking and experience design expertise with business acumen and rigor needed to create successful client experiences and profitabilityGuide clients through patient centered journey mapping process to help envision and prioritize best possible future steps toward success patient and stakeholder experiences



Drew Madison Communications

• President

  • Jul 2014 - Sep 2017

  Founder of marketing and communications company specializing in superior branding, social media, B2B and B2C advertising and marketing servicesOversaw agency and set company policies and strategic direction to accomplish short- and long-term goals and objectivesPresided over entire workforce and managed agency budget while ensuring resources were allocated properly and departments met their individual goalsEncouraged business investments from the community and acted as the ambassador to increase the company's brand awareness and profitabilityStrong entrepreneurial mindset, with ability to adapt quickly to changes in the marketplace, led to agency profitability within first year



inVentiv Health Communications

• United States
• Advertising Services
• 1 - 100 Employee

• VIce President/Group Account Director

  • Sep 2010 - Jun 2014

  Recruited to drive growth, develop high-level strategic plans and manage the overall administration of agency client relationships, including managing resource allocation profitability and leading teams to create, implement and measure strategic deliverablesDeveloped and fostered account relationships establishing 100% account retention within designated portfolio and 20% increase in growthContinually refreshed and invigorated essential program strategies to ensure they continually delivered best in class results and were supported by key client stakeholdersPrepared and delivered strategic presentations to executive level clients to build consensus for key projectsDeveloped solid partnerships with other cross functional areas of the client business, including Senior Leadership, Medical, Regulatory, Digital/Social Media, Creative and Production teams, resulting in additional revenue and higher quality workEnhanced and enforced policies and procedures of the organization, including financial, by way of systems that improved the overall operation and effectiveness of the companyManaged direct reports, including day-to-day activities, staffing, training, development, performance assessment, and disciplinary actions (VPs, Acct.Directors, Acct. Supervisors, etc)Client list included Eli Lilly Diabetes portfolio, Endo Pharmaceuticals Pain Franchise, American Medical Systems, Abbott Pediatric and Nutrition portfolio



Carmel Pharma

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Global Marketing Director

  • Nov 2005 - Sep 2010

  Recruited as member of executive team that led the launch and growth of this start-up U.S. organization. Charged to build a new sales force and marketing team targeting clients worldwide in the medical device and hospital industry. Managed team of 12 direct reports and led sales and marketing globally, including go-to market strategy, marketing collateral, advertising, advisory boards, and publication relations Structured and implemented a marketing platform that successfully built brand name recognition and helped grow the company from $13M to more than $40 million in sales in less than 4 years Established foothold as the market leader gaining 80+% of market share Assembled a highly motivated staff and initiated key grass roots programs that doubled market penetration Created and lead a scientific advisory board consisting of Directors of Pharmacy, Physicians, Directors of Nursing and Research Scientists Piloted a Continuing Education Program which resulting in a 70% larger addressable market