Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Media Director

  • Mar 2019 - Present

  Media Strategy and Cross Channel Investments AstraZeneca Oncology - Hematology & Rare Disease Ardelyx Gastroenterology & Nephrology Target Audience: HCP (Professional) & DTC (Patients/Caregivers) Media Strategy and Cross Channel Investments AstraZeneca Oncology - Hematology & Rare Disease Ardelyx Gastroenterology & Nephrology Target Audience: HCP (Professional) & DTC (Patients/Caregivers)



NetElixir

• United States
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Oct 2018 - Jan 2019

  Social Strategy lead for assigned agency accounts - Drove 4Q Holiday e-commerce performance and sales for mid-market to enterprise level clients Social Strategy lead for assigned agency accounts - Drove 4Q Holiday e-commerce performance and sales for mid-market to enterprise level clients



Clarke Marketing & Advertising LLC

• NJ

• Marketing/Advertising Consultant

  • Jan 2018 - Sep 2018

  Here We Grow Child Development Center Hired to create a Marketing Plan to Increase and Support Child Enrollment: - Developed & Implemented a Facebook campaign (w/a mix of ads, pixel tracking & audience retargeting) - Drove targeted Facebook Ads to a Custom Destination Offer Page (lead gen campaign, click to call....) - Updated the company website and content through managing the Website team (overseas) - Created a school tour packet in addition to a variety of School supported marketing materials Show less



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Media Manager - Media Strategy & Investments: Sports Sponsorships & Social Media

  • May 2012 - Dec 2017

  Verizon Fios/Wireless : Manager Paid Social: Brand, Device, Acquisition, Promotion Verizon Wireless: Manager Sports Sponsorships: NHL, NFL, INDYCAR, NBA, Manager: B2B Small Business & Global, Gizmo Pal, Go90 Led business communication objectives and media channel strategy across all disciplines to deliver Verizon's advertising goals - Formed new Paid Social teams (internal & external) dedicated to lead Social strategy and stewardship - Led Contractual Media and Integrated Sports Strategy & Planning: NFL - NHL - INDYCAR - NBA - Led Contractual Sport Partnerships for: CBS, NBC, FOX, ESPN, EA, NYT, USAT, Sports Illustrated, Facebook, Twitter - Integrated Media lead on Verizon Small Business & Global advertising campaigns Show less



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Associate Integrated Media Director

  • 2004 - 2012

  Merck Human Health (DTC/Patient): Corporate, Emend, Singulair, Rotateq, Vytorin & Zetia (JV w/SP) Schering Plough Consumer Care (OTC): Afrin, A+D Ointment, Coppertone Bristol-Meyers Squibb (HCP/Professional): Oncology & Virology: Sprycel, Yervoy, Ixempra, Reyataz Fisher-Price/Mattel (Consumer): Nickelodeon, Sesame Street, Education Led integrated media plan strategy & management of multitude of brands with direct reporting to senior agency leadership and brand clients Merck Accomplishments: - Received a Merck award for a customized financial document implemented across all brands & vital during agency pitch - Responded timely to unforeseen FDA market events producing an avoidance of 75% of committed monetary activity - Received two agency “M-ies” for the best Competitive Presentation and Client Accountability - Recognition award for increasing agency, client & partner evaluation scores - Successfully launched Rotateq digital campaign within CDC regulation - plan established lead market share for the vaccine - Analyzed client research/sales/segmentation data & developed a portfolio content plan strategy adhering to Merck & FDA Show less



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Media Planner - Gillette

  • 2003 - 2004

  Gillette/Oral B - Manual, Battery, Electric Toothbrushes & Rembrandt Oral Care - Collaborated daily with client product managers in leading an extensive media plan strategy of the Oral-B portfolio - Presented a Rembrandt acquisition analysis, media merchandising program for children's oral care and comprehensive toothcare competitive analysis Gillette/Oral B - Manual, Battery, Electric Toothbrushes & Rembrandt Oral Care - Collaborated daily with client product managers in leading an extensive media plan strategy of the Oral-B portfolio - Presented a Rembrandt acquisition analysis, media merchandising program for children's oral care and comprehensive toothcare competitive analysis



OMD USA

• United States
• Advertising Services
• 700 & Above Employee

• Senior Media Planner - VISA-Kmart-H.Stern-Samsonite

  • 2001 - 2003

  VISA: Branding - Business & Commercial Credit Cards - Youth - Local Partnerships: NASCAR & Broadway - Placed on the agency’s largest account for client servicing, multi-media plan strategy, negotiation, buying & reporting Kmart: Branding & Partnerships - Martha Stewart, Jo Boxer, Sesame Street - Managed the re-structuring of the national & local media plans during bankruptcy & led retail media partnerships H. Stern (Won New business!) - Chosen to work on a team that delivered media objectives & strategies within two weeks Samsonite - Presented a branded effort for a targeted media campaign including hotel & in-flight airline advertising Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Sales Analyst/Redken

  • 2001 - 2001

  - Published monthly sales & inventory analysis and reports to corporate staff & field sales representatives - Supported various marketing programs and promotions - Published monthly sales & inventory analysis and reports to corporate staff & field sales representatives - Supported various marketing programs and promotions



Wenner Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Consumer Marketing Assistant

  • 2000 - 2001

  Rolling Stone, US Weekly, Men's Journal - Issued weekly reports of sales, competitive and forecasted position for all three titles - Coordinated magazine sales materials & marketing promotions Rolling Stone, US Weekly, Men's Journal - Issued weekly reports of sales, competitive and forecasted position for all three titles - Coordinated magazine sales materials & marketing promotions



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Internship: Research & Development and Brand Marketing

  • 1996 - 2000

  - Presented a Skincare marketing plan to senior marketing leaders ( Corporate/HQ - NYC) - Researched and tested skincare product formulation (Research & Development - Melville NY) - Presented a Skincare marketing plan to senior marketing leaders ( Corporate/HQ - NYC) - Researched and tested skincare product formulation (Research & Development - Melville NY)