Christine Chupek
Director of Strategy placed at Google at Media.Monks- Claim this Profile
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Spanish Native or bilingual proficiency
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Bio
Carlos Calderon
Christine is a natural born leader. Her intelligence, professionalism, and good work ethic make her a very valuable addition to any organization. I was lucky to report directly to her at the beginning of my career; she helped me build a strong professional foundation which has helped me through every work position I've held.
Kristin D.
Christine is a rare blend of professional; one who encompasses compassion, wisdom, creativity and smart pragmatism. She is articulate, and sharp, and I've watched her lead clients, and teams alike, to massive results, simply by doing what she does best...inspire. No matter the industry, brand or role, everything she touches is led with precise attention, to achieve the greatest success. I've watched her personal journey blend beautifully over her professional journey and she has a very real grasp on how to "get it all done" while "enjoying the ride". If you have the opportunity, hire this exceptional woman! If you just need an awesome connection - she's one the best ones around.
Carlos Calderon
Christine is a natural born leader. Her intelligence, professionalism, and good work ethic make her a very valuable addition to any organization. I was lucky to report directly to her at the beginning of my career; she helped me build a strong professional foundation which has helped me through every work position I've held.
Kristin D.
Christine is a rare blend of professional; one who encompasses compassion, wisdom, creativity and smart pragmatism. She is articulate, and sharp, and I've watched her lead clients, and teams alike, to massive results, simply by doing what she does best...inspire. No matter the industry, brand or role, everything she touches is led with precise attention, to achieve the greatest success. I've watched her personal journey blend beautifully over her professional journey and she has a very real grasp on how to "get it all done" while "enjoying the ride". If you have the opportunity, hire this exceptional woman! If you just need an awesome connection - she's one the best ones around.
Carlos Calderon
Christine is a natural born leader. Her intelligence, professionalism, and good work ethic make her a very valuable addition to any organization. I was lucky to report directly to her at the beginning of my career; she helped me build a strong professional foundation which has helped me through every work position I've held.
Kristin D.
Christine is a rare blend of professional; one who encompasses compassion, wisdom, creativity and smart pragmatism. She is articulate, and sharp, and I've watched her lead clients, and teams alike, to massive results, simply by doing what she does best...inspire. No matter the industry, brand or role, everything she touches is led with precise attention, to achieve the greatest success. I've watched her personal journey blend beautifully over her professional journey and she has a very real grasp on how to "get it all done" while "enjoying the ride". If you have the opportunity, hire this exceptional woman! If you just need an awesome connection - she's one the best ones around.
Carlos Calderon
Christine is a natural born leader. Her intelligence, professionalism, and good work ethic make her a very valuable addition to any organization. I was lucky to report directly to her at the beginning of my career; she helped me build a strong professional foundation which has helped me through every work position I've held.
Kristin D.
Christine is a rare blend of professional; one who encompasses compassion, wisdom, creativity and smart pragmatism. She is articulate, and sharp, and I've watched her lead clients, and teams alike, to massive results, simply by doing what she does best...inspire. No matter the industry, brand or role, everything she touches is led with precise attention, to achieve the greatest success. I've watched her personal journey blend beautifully over her professional journey and she has a very real grasp on how to "get it all done" while "enjoying the ride". If you have the opportunity, hire this exceptional woman! If you just need an awesome connection - she's one the best ones around.
Credentials
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Google Ads Search Certification
Google AdsJul, 2021- Nov, 2024 -
Scrum Alliance Certified Scrum Product Owner (CSPO)
Scrum AllianceDec, 2021- Nov, 2024 -
Google Analytics Certification
SkillshopFeb, 2023- Nov, 2024
Experience
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Media.Monks
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Netherlands
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Advertising Services
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700 & Above Employee
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Director of Strategy placed at Google
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Jul 2021 - Present
Lead SMB Google Ads marketing into strategic plans: from discovery work, ad-hoc, or third-party research, approach and recommendations, journey and experience mapping, marketing and communication architecture, positioning and messaging, communications and go-to-market plans, content marketing and creative strategy as well as supporting creative executions. Advance interactive digital experiences through strategic thinking and roadmaps. Design and lead client work sessions, collaborate with creative and tech teams. Show less
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Essex Property Trust
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United States
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Real Estate
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700 & Above Employee
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Senior Manager, Integrated & Digital Marketing
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Apr 2018 - Jul 2021
Led the group responsible for providing the digital strategy, creative and functional direction, testing, measurement and analytics of the portfolio-wide website. Responsible for SEO/SEM, reputation management and social media, advertising, email marketing, paid social and digital ad campaigns, PPC and other strategic marketing and customer engagement programs as well as growth marketing initiatives to drive conversion and acquisition. Led the group responsible for providing the digital strategy, creative and functional direction, testing, measurement and analytics of the portfolio-wide website. Responsible for SEO/SEM, reputation management and social media, advertising, email marketing, paid social and digital ad campaigns, PPC and other strategic marketing and customer engagement programs as well as growth marketing initiatives to drive conversion and acquisition.
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Chupek Marketing Consulting
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Los Angeles, California
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Company Owner
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Nov 2014 - Apr 2018
Marketing strategy and consultancy. Built integrated marketing communications plans for clients. Specifically building customized plans for social media, digital/email marketing, PR, retail experiences and activation, web and SEO, PPC, above and below the line plans, events, and other brand building initiatives. Idea generator and able to oversee the execution of marketing initiatives. Developed creative briefs, oversaw graphic designers, built client websites including directing creative vision and storytelling for the brand. Organized client events, identify key strategic brand partners and built relationships in the community via social media and PR efforts. Help build sales plans and sell sheets. Pitched local and national PR, develop story angles and secure media placement for client – include print, online and TV coverage. Executed and managed social campaigns to drive maximum efficiency and optimum performance - included campaign set-up, real-time optimizations, budget/spend management. Clients included: Amazon, GameOn, Heineken / Tecate, Peninsula Heritage School, actress/philanthropist, Little Jasmine Organic Foods, Wellness Practitioners (yoga/health/wellness) - Sea of Elements, Eleni Tsikrikas. Show less
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Lakeshore Learning Materials
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United States
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Retail
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700 & Above Employee
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Director of Marketing
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Sep 2015 - Sep 2016
Led B2C brand marketing initiatives to grow the parent segment for Lakeshore Learning’s educational products. Led strategy, planning and execution across marketing campaigns. Oversaw marketing and email marketing campaigns, determining content messaging and cadence of all consumer promotional and brand messages. Developed strategic marketing plans including messaging approach, analysis and benchmarking against KPIs. Developed Social Media Content Strategy for Lakeshore across multiple channels. Oversaw a team of six direct reports to manage consumer brand marketing team including: public relations, social media, retail marketing, promotional/event marketing, digital marketing, consumer promotions. Worked with cross-functional partners to execute marketing campaigns including working closely with retail, legal, sales, e-commerce and customer service teams. Show less
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Manager, Strategy
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Dec 2007 - Oct 2014
Marketing Strategist responsible for travel industry distribution channels for the Disneyland Resort - theme parks and three Resort hotels. Responsibilities included annual operating planning and budgeting, print collateral, communication, advertising efforts, and co-op plans with Disney corporate partners. Drove vacation bookings to the Resort through the Walt Disney Travel Company. Developed B2B and B2C marketing programs to support major product launches and seasonal campaigns. Managed a team of two to support over $100 million in annual channel sales for the Disneyland Resort through AAA Travel, Costco Travel and Travel Agents. Led creation and printing of the annual brochure for the Walt Disney Travel Company and AAA versions of the Disneyland® Resort overseeing all digital and creative agencies including creation of briefs, and strategic inputs. Worked with cross-functional teams including legal, promotions, public relations, and other marketing disciplines to maximize all marketing campaigns. Provided marketing support for 40 Regional Sales Managers (Field Sales team) across the US including creation of sales kits/POPs, offer collateral, training materials and co-op marketing plans. Executed marketing campaign for Monthly Payments for the Annual Passport Program for the Disneyland Resort -- with an increase of 30% memberships in year one of program. Developed Marketing Roadmaps and Integrated Marketing Communications plans for Consumer / Regional Marketing teams for the Disneyland Resort to drive attendance to the Theme Park. Bilingual Media spokesperson for the Disneyland Resort. Marketed successful launch of Disney’s resort hotel and spa, Aulani, located in Oahu. Show less
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Latino Sports & Entertainment Marketing Agency
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San Diego, CA
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Director, Client Services
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Aug 2004 - Dec 2007
Strategist for fortune 500 companies to help grow brand awareness and recognition and to drive product sales within the Hispanic market. Secured over $350,000 in revenue in both new business and growth of existing clients. Managed the Client Service Account Team of 7 and an external staff of up to 75 at onsite events. Led strategy and planning sessions for all integrated Hispanic marketing programs including promotional (TV, radio, print, PR) and integrated go-to-market plans. Executed national and televised soccer events. Worked with international club soccer teams to organize and promote friendly matches in the US. Led athlete influencer marketing to amplify campaigns. Clients included: Fox Sports, AT&T wireless, Heineken USA: Tecate, Bohemia beer, US Army, Merrill Lynch, Virgin. Bilingual spokesperson for clients as needed. Show less
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LG Electronics North America
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United States
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Consumer Electronics
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500 - 600 Employee
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Marketing Specialist
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Oct 2002 - Aug 2004
Drove all media added-value events and sports sponsorships fulfillment for mobile phone division (LA Lakers, LA Galaxy, Honda Center & the Mighty Ducks), product placement (in television shows and movies) high-profile celebrity and influencer events to build brand awareness for the launch of the LG Brand in the mobile phone market to increase share of voice. Provided marketing support for Field Sales Teams across the US as well as trade shows: CTIA and CES annually. Managed agencies supporting all events and media. Worked on the execution and planning of LG Action Sports including athlete endorsements and product placement of new mobile phones. Event Coordination: Agency management, planning, inventory management, phone activations and staff training, collateral/marketing pieces, event recap summaries, and on-site event support. Co-op marketing programs with Verizon Wireless and Cingular Wireless/AT&T Wireless. Show less
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Education
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University of California, San Diego
Bachelor of Arts (B.A.), Communications; Minor: Spanish Literature
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