Experience

BEASY - Blockchain Made Easy, LLC

• Director External Communications

  • May 2021 - Present

  New York City Metropolitan Area



Blockchain Triangle

• Bermuda
• IT Services and IT Consulting

• Director Marketing Communications

  • May 2021 - Present

  New York, New York, United States



F&G

• United States
• Insurance
• 700 & Above Employee

• Sales Enablement Partner

  • Jul 2021 - Jan 2022

  Des Moines Metropolitan Area



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Global Lead Corporate Marketing + Communications

  • Mar 2016 - Nov 2020

  Greater New York City Area Lead acquisition marketing to attract top, diverse talent to Accenture across all levels, businesses and functions around the world.



JPMorgan Chase

• United States
• Investment Management

• Executive Director, Brand Marketing and J.P. Morgan Alumni Program

  • 2013 - 2016

  New York, London • Promoted to lead firmwide team responsible for all marketing and communications for campus and lateral recruiting initiatives. Manage $6mm program budget. • Refreshed Chase and J.P. Morgan campus value proposition, messaging, creative and digital strategies to elevate brand while addressing industry attraction issues among Millennials. • Conducted first-ever global research to inform end-to-end candidate experience, better target diverse hires, and improve recruiting experience. •… Show more • Promoted to lead firmwide team responsible for all marketing and communications for campus and lateral recruiting initiatives. Manage $6mm program budget. • Refreshed Chase and J.P. Morgan campus value proposition, messaging, creative and digital strategies to elevate brand while addressing industry attraction issues among Millennials. • Conducted first-ever global research to inform end-to-end candidate experience, better target diverse hires, and improve recruiting experience. • Shifted focus from broad-based traditional approach to targeted strategy with intense focus on digital and social campaigns. • Manage team of 20 in New York, London and Hong Kong. Show less



J.P. Morgan

• United States
• Financial Services
• 700 & Above Employee

• Executive Director, Wholesale Institutional Marketing

  • 2012 - 2013

  New York, NY • Led first-ever global segment marketing effort focused on clients, recruits and alumni across multiple wholesale businesses (Corporate & Investment Bank, Global Investment Management and Global Wealth Management). • Initiated client relationship mapping across a complex enterprise with focus on intellectual capital, key customer events and research. Output enhanced client experience through prioritizing spend and optimizing marketing mix. • Relocated to London to serve as interim Head… Show more • Led first-ever global segment marketing effort focused on clients, recruits and alumni across multiple wholesale businesses (Corporate & Investment Bank, Global Investment Management and Global Wealth Management). • Initiated client relationship mapping across a complex enterprise with focus on intellectual capital, key customer events and research. Output enhanced client experience through prioritizing spend and optimizing marketing mix. • Relocated to London to serve as interim Head of EMEA Investment Bank marketing in addition to maintaining existing responsibilities.

• Treasury & Securities Services Marketing Director

  • 2010 - 2012

  Greater New York City Area • Recruited internally to work with new CMO to restructure function for major line of business, $8bn in revenue and 30,000 employees in 50 countries. • Spearheaded, with CEO and CFO, first end-to-end client experience study and improvement plan.

• Head of Investments, Trust & Estates Marketing, Global Wealth Management

  • 2002 - 2010

  New York, United States • Led cross-asset class marketing team focused on supporting 400 global advisors supervising $500bn in assets serving Institutional, UNHW, HNW, ERISA and Endowments & Foundations clients. • Drove revenue and asset growth through effective creation and implementation of marketing campaigns grounded in client demand and market environment. Spearheaded and managed cross-practice interactive marketing function to deliver investments, wealth advisory and trust and estates content in most… Show more • Led cross-asset class marketing team focused on supporting 400 global advisors supervising $500bn in assets serving Institutional, UNHW, HNW, ERISA and Endowments & Foundations clients. • Drove revenue and asset growth through effective creation and implementation of marketing campaigns grounded in client demand and market environment. Spearheaded and managed cross-practice interactive marketing function to deliver investments, wealth advisory and trust and estates content in most compelling way

• Vice President, Investment Banking marketing

  • 2001 - 2002

  Greater New York City Area Supported head of corporate finance and M&A on key internal communications and events.

• Branding and Corporate Identity Director, LabMorgan

  • Mar 2000 - 2001

  Greater New York City Area



Miradiant

• United States
• Manufacturing

• Marketing Director

  • Jan 2000 - Jan 2001

  Launched corporate identity and brand for the new online bill payment and presentment company.


EY
• Entertainment Providers
• 1 - 100 Employee
• Process Improvement Consultant and Marketing Director

  • Jan 1997 - Jan 1999


Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Vice President

  • Jan 1989 - Aug 1995

  Greater New York City Area Worked on a variety of consumer and healthcare clients (NutraSweet, Sears, SaraLee, Schick) and even had the honor of working directly for Harold Burson on special projects. • Managed worldwide office rollout and training of company’s new business strategy, “Perception Management.” • Supervised planning team for three-day, 90-attendee, worldwide board meeting to launch and gain acceptance of new strategy. • Managed corporate contribution program. Senior Associate: Food and… Show more Worked on a variety of consumer and healthcare clients (NutraSweet, Sears, SaraLee, Schick) and even had the honor of working directly for Harold Burson on special projects. • Managed worldwide office rollout and training of company’s new business strategy, “Perception Management.” • Supervised planning team for three-day, 90-attendee, worldwide board meeting to launch and gain acceptance of new strategy. • Managed corporate contribution program. Senior Associate: Food and Consumer Products Group • Created and implemented corporate positioning, marketing and communications programs for retail, healthcare and consumer product clients. • Developed NutraSweet Spoonful’s launch strategy during aspartame’s patent-expiration year. Efforts results in 40% sales increase in launch markets; recognized by client with first ever bonus to agency. Managed two-year Hispanic marketing program. • Managed Sara Lee Corporation Frontrunner Awards program. Increased nominations 200%. Received BrandWeek’s Best Cause-Related Program Award. • Managed national launch of Schick Tracer; developed and implemented college market promotion; results increased brand awareness 18%. Show less



Cone Communications

• Germany

• Account Executive

  • Aug 1986 - Jan 1989

  Boston, MA Worked on the McDonald's of Eastern New England account. Opened the Providence, RI Ronald McDonald House and also did the PR for the Boston Ronald McDonald House and Ronald McDonald Children's Charities.