Christine Briggs
Non Executive Director at Forest and Wood Products Australia- Claim this Profile
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Bio
Experience
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Forest & Wood Products Australia
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Australia
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Agriculture, Construction, Mining Machinery Manufacturing
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1 - 100 Employee
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Non Executive Director
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Dec 2014 - Present
Commenced non-executive director's role with FWPA in late 2014 and enjoy contributing to the strategic direction & governance of this key industry service organisation with my sales & marketing background and growing the usage of timber products in Australia. Commenced non-executive director's role with FWPA in late 2014 and enjoy contributing to the strategic direction & governance of this key industry service organisation with my sales & marketing background and growing the usage of timber products in Australia.
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AKD
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Australia
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Wholesale Building Materials
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100 - 200 Employee
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Marketing Advisor (part-time)
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Feb 2021 - Present
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National Marketing Manager
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Feb 2019 - Feb 2021
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Timberlink Australia & New Zealand
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Wholesale Building Materials
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100 - 200 Employee
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General Manager Marketing & Business Development
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Aug 2013 - Oct 2018
Promoted from a tactical functional lead manager role to a more future-focussed strategic role to help lead the business' future profitable growth in a challenging industry. The role was responsible for the strategic business planning framework of Timberlink working closely with finance and capital works projects to ensure we deliver on our growth and expansion plans. With my extensive background in marketing, sales and customer focus, this provided a value driven approach to these growth plans for the business. I also had responsibility for Transition Management following the company's first acquisition in September 2015 of Flight Timbers, ensuring a seamless transition of this business into the overall company structure and operations, ensuring business-as-usual in this first phase of the new ownership.
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General Manager Sales & Marketing
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Feb 2013 - Jul 2013
With new ownership, Gunns Timber Products was relaunched as Timberlink Australia in early 2013. As a member of the Timberlink Australia lead team, responsibilities included sales, marketing and warehousing functional excellence for the business.
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General Manager Sales & Marketing
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Oct 2008 - Jan 2013
Joined Gunns Ltd in Oct'08, relocating from Sydney to Melbourne. The role represented an exciting challenge with operational responsibility for warehousing as the addition and a broadening of geographic sales (export markets) and strategic product sales responsibility (hardwood and softwood timber products). Responsible for sales, marketing and warehouse distribution for sawn timber products both domestically and internationally for this Australian company for 4.5 years with a turnover of $300m. During this time, managed 2 company acquisitions in terms of sales, marketing & warehousing and 3 company divestments in terms of exiting non-core businesses, as the company transitioned to 100% plantation-based.
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Weyerhaeuser
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United States
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Paper and Forest Product Manufacturing
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700 & Above Employee
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National Sales & Marketing Manager
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Jun 2006 - Jul 2008
Promoted to general manager level, on the Weyerhaeuser Australia lead team and reporting to the Managing Director of Weyerhaeuser Australia (WAPL). Led restructure of the Pine Solutions business retaining all key staff, with colleagues becoming direct reports. Responsible for Pine Solutions' divisional profit within WAPL group, acheiving a 400% turnaround in EBIT in 2007 over the previous year with the trend continuing in 2008 prior to my departure in August 2008, following acquisition of the business by Carter Holt Harvey Wood Products, a direct competitor and my role being made redundant.
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National Marketing & Industrial Segment Manager
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May 2000 - Nov 2005
Reporting to the divisional Managing Director, achieving first national marketing manager role in my early 30s. Reporting to the divisional Managing Director, achieving first national marketing manager role in my early 30s.
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Weyerhaeuser
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United States
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Paper and Forest Product Manufacturing
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700 & Above Employee
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Project Secondment to USA parent company
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Jan 2003 - Jul 2003
Project assignment involving 6 month customised general management experience program with Weyerhaeuser Building Materials division (WBM) USA Project assignment involving 6 month customised general management experience program with Weyerhaeuser Building Materials division (WBM) USA
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Pine Solutions Australia Pty Limited
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Wholesale Building Materials
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National Supply Manager
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Jul 1999 - Apr 2000
An exciting career shift from state sales & service management into supply chain management, a greenfield role with the newly formed Pine Solutions Australia business. An exciting career shift from state sales & service management into supply chain management, a greenfield role with the newly formed Pine Solutions Australia business.
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CSR Limited
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Australia
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Wholesale Building Materials
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700 & Above Employee
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National Sales & Marketing Segment Manager
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1998 - 1999
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NSW Sales Manager
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1996 - 1998
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Customer Service Manager
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1995 - 1996
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Education
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Australian Institute of Company Directors
Graduate Company Directors' Course, Graduate -
Melbourne Business School
Finance for Non-Finance Managers -
AGSM @ UNSW Business School
Business/Commerce, General, Membership -
University of Technology Sydney
Business, Marketing