Christine Bertrand
Responsable marketing numérique at Nice Office- Claim this Profile
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Experience
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Nice Office
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France
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Events Services
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1 - 100 Employee
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Responsable marketing numérique
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Jan 2020 - Present
Nice, Provence-Alpes-Côte d’Azur, France
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Marketing solutions
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Bangladesh
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Information Technology & Services
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Digital Marketing project Manager
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May 2017 - Present
Nice Websites development Situation & opportunities analysis - Web strategy- Site specification- Editorial line and site map definition - brand building and protection - SEO optimization Wordpress- Google AdWords- Photoshop- illustrator
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CooperVision
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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France Marketing Director
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Sep 2002 - Aug 2016
France Build 360° marketing & promotional plans, execute them and track results Identify customers' needs and track competitive activities Develop decision support tools Deliver acurate forecasts for existing and new products Manage budget process involving relevant players to reinforce teams commitments Reward marketing team dedication Promoting team work and project management Manage and follow up private labels tenders
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Product Marketing Manager
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Sep 1993 - Mar 2002
Sophia Antipolis - Marketing and promotional B2B & B2B2C campaigns( opticians, ophthalmologists). - Sales analysis, forecast, sales force objectives - Selling protocols, sales force training and follow up - New product launches
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Allergan
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Pharmaceutical Manufacturing
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700 & Above Employee
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Sales person
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Jan 1989 - Aug 1993
Nice Area, France Contact lenses and solutions promotion to ophthalmologists and opticians on the French South West area
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hypermarkets
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United Arab Emirates
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Retail
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1 - 100 Employee
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Consumer Advisor
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Feb 1986 - Dec 1988
Poitiers Guide consumers'choice for domestic and electronic devices for Carrefour and Casino Hypermarkets
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Education
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Université Nice Sophia Antipolis (membre d'Université Côte d'Azur)
Master Marketing, Marketing -
Aix-Marseille Université
licence 3, Droit -
Formasoft
Digital Marketing -
Activ formation & Formasoft
InDesign- Photoshop- Illustrator, PAO -
Université de La Rochelle
DUT, Marketing