Vice President Marketing

• May 2023 - Present

Sr. Director of Marketing And Demand Generation

• Jan 2022 - May 2023

Led Cortavo to a record sales year in ARR in collaboration with the sales team.. Developed the go-to-market, acquisition, and lifecycle strategies. Strategies included full-funnel digital marketing (SEO, SEM, and social media), targeted email campaigns and automated workflows, list segmentation and building, and A/B testing. Reorganized and trained the marketing team on demand-generation strategies and best practices. Member of the leadership team contributing to growth planning, forecasts, market research, and new business development strategies. ● Drove $3M in ARR revenue for a record sales year ● Collaborated with sales and increased sales velocity and close rates by +79% ● Led full-funnel integrated marketing strategies that delivered a +757% increase in MQLs YOY ● Managed SEO, SEM, and paid social media channels and increased traffic while reducing CPC. ● On-boarded HubSpot to enable list segmentation, A/B Testing, and automated workflows. ● Defined and led the company and product rebranding strategy and delivered the new website in 30 days ● Managed, negotiated, and optimized agency contracts and reduced costs -$55K monthly ● Improved brand equity via 4.7 star rating and secured the #1 MSP ranking in 3 key markets ● Managed the MarTech stack and integration with Salesforce ● Rebuilt the fatigued CRM database with buyer intent data and refined the CRM SOPs for compliance Show less

Director Of Marketing And Demand Generation

• Dec 2016 - Jan 2022

Developed and executed the B2B acquisition and lifecycle marketing strategies. Integrated campaigns included SEO, SEM, social media, public relations, brand management, eCommerce, and marketplaces. Tracked data analytics and provided analysis and competitive insights to leadership, product development, and sales teams. ● Executed full-funnel demand generation strategy increasing MQLs by +43% ● Increased website traffic by +42% and engagement by +12% YoY ● Increased eCommerce engagement by +366% and revenue by +233% ● Optimized SEM campaigns for CRO and reduced spending by -400% ● Improved lead handoff and “speed to answer” through channel improvements and marketing automation ● Collaborated with stakeholders to automate SaaS subscription processes resulting in +$1M revenue Show less

Director Business Services Program Management - Reservations & Customer Care

• Aug 2014 - Sep 2016

Oversaw the Voice Services Reservations and Partner Call Transfer Marketing Program and was responsible for $1.2 billion in revenue. Responsibilities included delivering reservation bookings to franchisees globally, call transfers to partners, program growth through increased utilization, strong value proposition, and financial sustainability. I managed a matrixed team of 39 consultants and analysts globally. ● Increased franchisee utilization of program services by +8% ● Generated 60% (10M calls) of voice channel volume for a record $1.2B in Contribution Revenue ● Collaborated with Call Center Ops on strategies to improve booking conversion +8pts ● Drove Partner Program growth through increased call transfers; delivering 2.5M calls, +25% YOY ● Expanded the booking program into AMEA and European markets ● Mitigated a $2M program deficit through P&L ring-fencing, cost management, and negotiated franchise fee adjustments ● Managed the program’s $33M operating budget ● Improved employee engagement score by +23 pts in one year Show less

Product Management, Owner

• Jan 2001 - Aug 2014

Founder of a leading domestic manufacturer of custom home décor, textiles, and artwork serving 200+ brick and mortar stores, e-commerce retailers, Home Decorators Collection (Home Depot), and Rooms to Go. ● Generated $7.5M+ revenue through B2B and B2C sales and marketing ● Developed an eCommerce app with real-time pricing and design visualization, increasing sales by +462% ● Managed textile product portfolio, labor relations, and vendor contracts ●Awarded “Baby & Children’s Product News” 1st and 2nd place Readers’ Choice Awards for design and quality ● Awarded “Best of Floor Showroom” at AmericasMart Children’s World 2012, 2013, and 2014 ● Collaborated with AmericasMart on buyer trends and market insights to increase commercial leases Show less

Sr. Manager MarCom, Marketing Programs, Channel Partner Marketing, Executive Communications

• Jul 1986 - Jan 2001

Earned fast-track promotions and leadership positions within Sales, MarCom, Partner Marketing, and Channel Programs. ● Consistently exceeded sales, retention, and CSAT goals ● Managed global Consultant Liaison Program, Partner Marketing, and Affiliate Program ● Authored MCI’s telephony product guide for enterprise accounts ● Executive Communications, Editor, and Executive Briefing Theater manager, increasing contract wins +140% Earned fast-track promotions and leadership positions within Sales, MarCom, Partner Marketing, and Channel Programs. ● Consistently exceeded sales, retention, and CSAT goals ● Managed global Consultant Liaison Program, Partner Marketing, and Affiliate Program ● Authored MCI’s telephony product guide for enterprise accounts ● Executive Communications, Editor, and Executive Briefing Theater manager, increasing contract wins +140%