Experience

AGIA Affinity

• United States
• Insurance
• 100 - 200 Employee

• Digital Commerce Leader

  • Jan 2023 - Present

  Strategic leader responsible for developing digital strategy and overseeing a team dedicated to delivering reliable and scalable digital commerce experiences that delight end-users in their simplicity, while achieving long-term business growth and profitability targets.

• Director Of Marketing Operations

  • Jan 2019 - Feb 2023

  Lead research, strategic development and execution of new initiatives, including digital, omni-channel, data-driven, creative and marketing innovation to drive growth in revenue and meet strategic corporate objectives. Responsible for reporting on departmental and corporate key performance indicators and providing root cause analysis for variances.

• Operations Manager

  • Jan 2017 - Jan 2019

• Senior Marketing Manager

  • Jan 2013 - Jan 2017

  Develop annual marketing plan and strategy in order to maximize client program growth for over 15 clients - including our 5 of our largest clients. Participated in the development and execution of cross-client strategic initiatives to improve customer experience and/or grow revenue through cross-departmental collaboration. Supervised and mentored Marketing Coordinators and Marketing Specialists on project implementation, creative development and campaign analytics.

• Marketing Specialist

  • Jan 2011 - Jan 2013

  Responsible for the on time and on budget execution of client marketing plans. Executed over 50 acquisition campaigns per year, managing a budget of over $2.5 million. Made recommendations on project strategy for each campaign based on analysis of previous results, considering segmentation and test strategies that would maximize campaign performance. Demonstrated a keen eye for test design and ability to measure statistical validity.

• Marketing Coordinator

  • Aug 2010 - Jan 2011



Estey-Hoover Advertising & Public Relations - Newport Beach CA, New York NY

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • 2007 - Aug 2010

  Responsible for print media planning, purchasing and coordination, as well as copywriting and managing efficient workflow of all projects and campaigns. Handled press release research, writing, distribution and tracking. Built websites and email campaigns utilizing HTML, and performed ongoing website search engine optimization.



Hodson and Associates

• Office Manager

  • 2006 - 2007

  Managed a team of 10+ process servers, and coordinated assignments between contractors and clients. Handled all accounts payable and receivables for the business, in addition to payroll and billing.