Experience

The Brand Terminal

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategy Director and Content Marketing Consultant

  • Jan 2022 - Present

  Los Angeles Metropolitan Area



Break The Future

• Founder

  • Jan 2019 - Present

  New York, United States Brand strategy and marketing for agencies, Fortune 500 Companies, and startups. Leverage a future-focused, culturally relevant approach to help brands and organizations drive growth today and impact tomorrow. • Brand Strategy Director (WRTHY, Burns Group, BrainReserve) • Fractional CMO for Stacy London's State of Menopause • Trends and Futures: recent projects include “Future of Neighborhoods,” “Future of Wellness,” and “Future of Socializing” for companies including Johnson &… Show more Brand strategy and marketing for agencies, Fortune 500 Companies, and startups. Leverage a future-focused, culturally relevant approach to help brands and organizations drive growth today and impact tomorrow. • Brand Strategy Director (WRTHY, Burns Group, BrainReserve) • Fractional CMO for Stacy London's State of Menopause • Trends and Futures: recent projects include “Future of Neighborhoods,” “Future of Wellness,” and “Future of Socializing” for companies including Johnson & Johnson, Nextdoor, and AB InBev. • Run Venturing Salons, an event and content series moving female founders toward success. • Freelance writing, trend reports and research, including AI trends for HyperGiant, The Power List 2022, Marie Claire. Show less



mindalt

• United States
• Manufacturing
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2019 - Jan 2021

  New York, United States Developed positioning, go-to-market and led integrated marketing through launch. Built a strong community and launched The World’s Most Mindful Office with Recess. Named in US Weekly Best of 2020, Elle Green Beauty Awards 2021, New York Magazine/The Strategist Best Deodorants, and TrendWatching Innovation



Worth Media Group

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director Of Client Services

  • Jan 2019 - Mar 2020

  New York, New York • Led strategy and development of client solutions, marketing efforts, sales support, and custom content. • Worth leadership team on the delivery strategy and programming. • Programmed the 2019 and 2020 Women + Worth Summits and 2020 Cities Summit.



Forbes

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• VP, Women's Digital Network

  • Jan 2016 - Dec 2018

  Greater New York City Area Relaunched the women’s channel at Forbes, creating a business-first platform with the mission of helping every woman take her next step forward. Led the development and launch of contributor network, podcasts, video series, dedicated social media channels, and the Next Step newsletter. Built a thriving and diverse community via ForbesWomen events, including the Boss Moves Book Club, Mentor Salons and Women@Forbes Under30 Summits: Closing the Tech Gap and Closing the Investment Gap. Engaged a… Show more Relaunched the women’s channel at Forbes, creating a business-first platform with the mission of helping every woman take her next step forward. Led the development and launch of contributor network, podcasts, video series, dedicated social media channels, and the Next Step newsletter. Built a thriving and diverse community via ForbesWomen events, including the Boss Moves Book Club, Mentor Salons and Women@Forbes Under30 Summits: Closing the Tech Gap and Closing the Investment Gap. Engaged a diverse millennial and entrepreneurial audience while delivering 32% YOY. Show less



Christina Vuleta Consulting

• Founder

  • Apr 2010 - Dec 2016

  Greater New York City Area Built a consulting practice focused on culturally relevant brand positioning and integrated marketing. • Led strategy for Tropicana repositioning, presented to and approved by Indra Nooyi. • Created positioning for luxury jewelry brand Memo, informing launch digital marketing strategy that delivered 80%+ conversion and 25% repeat purchases. • Conducted deep dive on global trends impacting community (Harley Davidson). • Ran global study on “desire” for Boucheron, leading to insight… Show more Built a consulting practice focused on culturally relevant brand positioning and integrated marketing. • Led strategy for Tropicana repositioning, presented to and approved by Indra Nooyi. • Created positioning for luxury jewelry brand Memo, informing launch digital marketing strategy that delivered 80%+ conversion and 25% repeat purchases. • Conducted deep dive on global trends impacting community (Harley Davidson). • Ran global study on “desire” for Boucheron, leading to insight for pop-up boutique and immersive circus (Desir). • Advisor at Perks Consulting, a digital strategy firm specializing on the convergence of startup methodology and brand strategy. Developed “Think like a brand, act like a startup” positioning and agile workshop methodology. Show less



The Global Citizens

• Advertising Services

• Partner

  • Jun 2013 - Jun 2015

  Launched a boutique agency focused on global research and trends. • Business development, P&L, client service, generating over $1M revenue in year 1. • Global ethnography and design strategy for Frito-Lay in India, China and US. • Strategic vision for the Future of Girls Leadership 2020, Girl Scouts USA. • Brand positioning, packaging research, and new product go-to-market strategy for venture-backed startup.



Consulting by Kantar

• United Kingdom
• Business Consulting and Services
• 500 - 600 Employee

• SVP, Director

  • Nov 2007 - Feb 2010

  Oversaw brand strategy practice for leading global foresight and futures consultancy (through Yankelovich and Henley Centre Headlight Vision merger).



Fahrenheit 212

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Consulting Strategist

  • Aug 2007 - Nov 2007



KBS (kirshenbaum bond senecal + partners)

• Advertising Services
• 1 - 100 Employee

• Brand Strategy Director

  • Aug 2005 - Jul 2007

  Provided strategic leadership for KAO Brands, Martha Stewart and Wendy’s. • Acted as key strategy integrator for KAO leadership team in charge of omni-channel planning. • Created masterbrand positioning and campaign for John Frieda haircare, driving solid sales growth. • Drove significant sales results behind work for new Jergen’s Natural Glow variant and face collection. • Redefined Martha Stewart Omni Media brand positioning and brand architecture.



Faith Popcorn's BrainReserve

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Jun 2004 - Jul 2005

  Devised creative future-focused marketing solutions for clients including Mattel - Future of Play, Johnson and Johnson - Skincare Innovation Platforms, St. Joseph’s Connecting with Boomer Culture, and Pepsi - Future of Carbonation. • Devised positioning and integrated marketing strategy for Tylenol OUCH, a campaign to make Tylenol more relevant to Millennials through extreme sports and gaming culture, increasing buying rate and engagement.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• V.P. / Sr. Strategic Planner / Account Manager

  • May 1997 - May 2004

  New York, United States Strategic lead for CDC’s VERB (campaign to increase physical activity for ‘tweens’ with 70% awareness and +33% behavior change) P&G (Olay, Tide, Cascade),Tag Heuer, Hanes, Coach, Champion, General Mills. Analyzed qualitative/quantitative business data to inform planning, lead creative & media strategies and create campaigns that drive growth and brand equity. • Steered new product design and masterbrand positioning for Olay Franchise as member of Strategy Team. Sales increased… Show more Strategic lead for CDC’s VERB (campaign to increase physical activity for ‘tweens’ with 70% awareness and +33% behavior change) P&G (Olay, Tide, Cascade),Tag Heuer, Hanes, Coach, Champion, General Mills. Analyzed qualitative/quantitative business data to inform planning, lead creative & media strategies and create campaigns that drive growth and brand equity. • Steered new product design and masterbrand positioning for Olay Franchise as member of Strategy Team. Sales increased 25%. • Created campaigns for Tide that drove record share growth. • Won Walter Teitz Creative Media Award and Olay team was recognized with ”Nothing is Impossible Award.” • Supervised and trained reports and served as an advisor for the management training program. Show less