Experience

Gecko Homes
• United Kingdom
• Sales Marketing Manager

  • Mar 2022 - Present

Anchor Hanover Group
• Sales Marketing Manager - New Developments

  • Jul 2019 - Mar 2022


Emerald Group Publishing Limited

• Marketing Manager

  • Sep 2009 - Apr 2019

  Progressing from a product management role, I manage the delivery of global marketing strategies from planning to implementation, evaluation and budget control. I have developed, implemented and reviewed strategies to meet regional planning processes and managed the execution of prospecting campaigns, creation of regional material, driving usage, market research and on-going monitoring of market developments, delivery of core promotional campaigns. I set and control the global marketing budget, schedule and report on global and regional marketing activity whilst matrix managing a marketing executive to look after a specific territory. I capture and analyse market intelligence including customer feedback, competitor information, external reports and other data to inform strategic decision making. I create marketing collateral for copy writing, exhibition stands, brochures and leaflets. My key achievements include an improved online presence following successful e-marketing campaigns, a consistent level of leads generated, a strong network of contacts and partnerships and cost-effective supplier identification. Show less



Emerald Group Publishing

• Product Manager

  • Sep 2007 - Jul 2009

  In my initial role, the primary focus was to increase awareness of the product range across all market sectors through the co-ordination of marketing activities and delivery of integrated marketing communications. I took ownership of developing short and long-term product development strategies and promotional campaigns. My key contributions include oversight and co-ordination of the delivery of several successful new products from concept to launch, whilst organizing and attending themed product launch events at key conferences worldwide. This is in addition to increasing brand awareness, improving product demand, energizing product marketing campaigns and building strong relationships with multiple marketing agencies. Show less



Optima Health

• United States
• Insurance
• 700 & Above Employee

• Marketing Executive

  • Jul 1999 - Jul 2002

  As Product Manager for two leading health supplement brands within the Optima Health range, I took ownership of brand management including promotions, pricing, distribution, packaging design, supplier liaison, marketing plans, advertising and public relations. I successfully launched new products from concept to launch, re-launched multiple existing products and produced seasonal store promotions. As Product Manager for two leading health supplement brands within the Optima Health range, I took ownership of brand management including promotions, pricing, distribution, packaging design, supplier liaison, marketing plans, advertising and public relations. I successfully launched new products from concept to launch, re-launched multiple existing products and produced seasonal store promotions.



Colonnade Insurance

• Insurance
• 1 - 100 Employee

• Marketing Officer

  • Jul 1994 - Jul 1999

  I co-ordinated marketing activity for both Provident Insurance and Colonnade Insurance, including a new corporate image and branch display policy for 100 high street branches. I wrote several winning insurance industry award entries, customer contact campaigns and produced bi-monthly sales promotions. I managed the ongoing Yellow Pages advertising campaign for over 20 brands whilst producing promotional material for Colonnade brands. I co-ordinated marketing activity for both Provident Insurance and Colonnade Insurance, including a new corporate image and branch display policy for 100 high street branches. I wrote several winning insurance industry award entries, customer contact campaigns and produced bi-monthly sales promotions. I managed the ongoing Yellow Pages advertising campaign for over 20 brands whilst producing promotional material for Colonnade brands.