Experience

DAS Group, Inc

• United States
• Advertising Services
• 1 - 100 Employee

• President/Co-Owner

  • Aug 2013 - Present

  DAS offers website development, ORM (online reputation management), Search Engine Optimization (SEO), and Search Engine Marketing (SEM) and Lead Generation Programs. DAS Group focuses on providing high level call and sales cycle analytics. DAS has recently been certified as as by the GSA (Government Service Association) as a minority small business. For more information, please go to das-group.com/services/gsa.asp



Global Directories

• Cayman Islands
• Book and Periodical Publishing
• 1 - 100 Employee

• Director Of Marketing & Electronic Media

  • Mar 2011 - Aug 2013

  Responsible for managing companies marketing communications and digital strategy for 16 markets throughout the Caribbean. Key Accomplishments: • Secured Google Premier SMB Partner status for the company within the region• Developed and launched successful regional marketing campaigns reducing overall agency costs by approximately $175,000 US annually • Successfully launched mobile app’s for BlackBerry, Android and iPhone’s, reaching approximately 27% of the market • Successfully launched new IYP (Internet Yellow Pages) complete with new look and feel, enhanced profiles and search for improved SEO (search engine optimization), new free business listings and events • Launched successful “Get Discovered” regional social media promotion to choose the next “face” of the Yellow Pages in 5 countries resulting in overall fan growth and increased engagement within core 18-24 demo targeted for campaign Winner TV Ads Jamaica: https://www.youtube.com/watch?v=OylWlM_s9qI• Developed new digital products and bundles and launched Deals in Jamaica and Barbados growing IYP revenue sold outside of print purchase • Currently provide consulting for companies digital business August 2013 to present Communication Campaigns Samples: https://www.youtube.com/watch?v=lNf7AKA8xQ0https://www.youtube.com/watch?v=aobgP6sMPtM



Saveology.com ™

• Director of eStrategy

  • Feb 2010 - Feb 2011

  Responsible for managing companies Paid Search (mobile and traditional), Internet Yellow Pages, Print Yellow Pages pay per call programs and Analytics. Group is responsible for management of over 50 Million in annual ad spend. Key Accomplishments: • Developed internal cross sale reporting, which allows us to drive sales from lower cost accounts and reduce/discontinue spends for smaller providers keeping sales volume flat via a “spill in effect” •Implemented Mobile and Traditional PPC day parts by evaluating hours of day sales were coming from different devices, increasing weekend PPC margins from 10-20% to 50-60% on average•Implemented IYP (Internet Yellow Pages) strategy that focused on national and regional coverage for large and small providers, growing channel sales from 0 to 1,700 month and growing•Implemented and ran new mobile campaigns on Google, JumpTap, AdMob, Millennial Media and GoTo, developing tracking strategy and metrics to monitor campaign performance• Negotiated and launched a (PYP) print yellow pages program for the company to drive additional sales for one of our premier partners, resulting in an additional 150 sales per month and growing as directories continue to publish



DAS Group

• Financial Services
• 1 - 100 Employee

• Vice President of Interactive

  • Jan 2004 - Jan 2010

  Responsible for the development of new business for agency’s Interactive Division (one of three) and management of key account relationships for the agency’s largest accounts Key Accomplishments: •Created and grew agency’s interactive agency to over 3 million in sales, while being responsible for day to day management of key accounts•Developed in-house client reporting and web based cross media lead tracking platform AdJackTM reducing need for manual creation of campaign reporting, allowing clients Cost per Lead (CPL) and Cost per Acquisition (CPA) across print and interactive media •Demonstrated ability to consistently deliver on client KPI (Key Performance Indicators) while continually optimizing campaigns to lower overall cost per lead, key accounts have seen an average reduction in lead costs of 20%•Winner of seventeen Addy Awards for creative excellence in web development

• Marketing Manager

  • Sep 2001 - Dec 2003

  Led the creation and implementation of agencies new media programs for Internet Yellow Pages (IYP) online display advertising and web development, expanding traditional service offerings for the National Print Yellow Pages agency Key Accomplishments:• Developed agencies creative services department service offerings and pricing structures for web development and web hosting growing from $0 to over $500,00 annually • Developed and launched dealer e-commerce programs for Draw-Tite and Reese Trailer Hitches representing a large increase in initial development revenue and residual income from dealer pages• Evaluated and tracked performance of IYP (Internet Yellow Pages) sales to ensure agency met sales targets to ensure maximum commissions were received from PYP (Print Yellow Pages) placements allowing agency to increase base commissions earned on all revenue