Christina Kennedy
Director of Marketing at DigitalGlue- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Professional working proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Bryan Soto
Working with Christina has been a pleasure! During our time helping out with Creative Space's Development, she has shown how incredibly intelligent & analytical she is. A pleasure to work with - highly recommended!
Bryan Soto
Working with Christina has been a pleasure! During our time helping out with Creative Space's Development, she has shown how incredibly intelligent & analytical she is. A pleasure to work with - highly recommended!
Bryan Soto
Working with Christina has been a pleasure! During our time helping out with Creative Space's Development, she has shown how incredibly intelligent & analytical she is. A pleasure to work with - highly recommended!
Bryan Soto
Working with Christina has been a pleasure! During our time helping out with Creative Space's Development, she has shown how incredibly intelligent & analytical she is. A pleasure to work with - highly recommended!
Credentials
-
The Fundamentals of Digital Marketing
GoogleDec, 2020- Nov, 2024 -
Making Great Sales Presentations
LinkedInMay, 2017- Nov, 2024 -
Agile at Work: Planning with Agile User Stories
LinkedInApr, 2017- Nov, 2024 -
Business Etiquette: Phone, Email, and Text
LinkedInApr, 2017- Nov, 2024 -
Learning Salesforce
LinkedInApr, 2017- Nov, 2024 -
Agile Project Management
LinkedInMar, 2017- Nov, 2024 -
Agile at Work: Building Your Agile Team
LinkedInMar, 2017- Nov, 2024 -
Transitioning from Waterfall to Agile Project Management
LinkedInMar, 2017- Nov, 2024
Experience
-
DigitalGlue
-
United States
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Director of Marketing
-
May 2023 - Present
- Strategically guide and oversee the development and execution of comprehensive Go-to-Market plans- Direct the development, implementation, and management of marketing projects- Foster effective communication and collaboration between internal departments and external partners - Create and distribute effective marketing collateral such as sales sheets, case studies, press releases, providing the sales team with valuable tools for customer acquisition and engagement- Oversee the management and utilization of various marketing and sales software including Salesloft and Campaign Monitor, optimizing these platforms to maximize efficiency and output in marketing campaigns and sales operations- Direct the organization and management of all trade shows, showcasing the company's innovation and capabilities to a wide audience Show less
-
-
Marketing Operations Manager
-
Jun 2018 - May 2023
- Lead all marketing initiatives, collaborating closely with executives and product managers to achieve high-impact results - Own development, execution, project management, and analytical monitoring/measuring of all marketing efforts, including but not limited to display ads, white papers, blog posts, collateral, press releases, and email campaigns, generating continuous qualified leads for sales representatives- Proactively manage spend vs. budget reporting, ensuring a strong return on investment for all marketing activities- Facilitate effective cross-department and third-party partner communication- Prepare and monitor weekly marketing productivity reports and KPIs for informed decision-making with leadershipRelevant Skills and Certifications: Expert in Microsoft Office Suite and Adobe Creative Cloud, proficient in Salesforce, Salesloft, NetSuite, WordPress, and Webflow. Google Digital Marketing Certified. Show less
-
-
-
Client Command
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Business Development Operations Manager
-
Nov 2017 - Jun 2018
- Elevated productivity for sales staff through process creation and pipeline management- Assumed the role of Salesforce Admin while maintaining existing duties. Self-taught and improved Salesforce and Pardot efficiency through Trailhead courses.- Managed and optimized performance of 3rd party vendors, including Salesforce, Octiv, and Salesloft.- Trained sales team on efficient use of CRM and sales processes.- Spearheaded forecasting and goal setting, as well as accountability initiatives.- Prepared and monitored weekly pipeline/productivity reports for sales visibility and informed decision making.- Crafted and reviewed contracts to ensure compliance and accuracy.- Smoothly coordinated and executed hand off from New Sales team to Client Support team.- Recruited, trained, and coached a high-performing team of inside Sales Administrators and Interns. Show less
-
-
Sales Administrator
-
Jun 2017 - Nov 2017
- Acted as a key liaison for sales team, fostering strong relationships with multiple internal departments.- Expertly prepared frequent client presentations and proposals using PowerPoint and Excel.- Tracked and met goals using Salesforce and Client Command internal systems.- Crafted clear and effective team communications and correspondence.- Developed and sustained strong relationships with dealers, agent clients, and vendors.- Conducted thorough research on individual clients and industry trends to bring valuable insights to the sales team.- Kept up-to-date with applications, product suites, and customers, maintaining a strong working knowledge. Show less
-
-
Campaign Specialist
-
Nov 2016 - Jun 2017
- Manage the day to day gathering of information, placing orders, proofing and deployment of mail and email ad campaigns consistent with quality and delivery requirements on a weekly basis.- Ensure the integrity of information gathered is easily processed by the Ad Ops Team.- Ensure products meet company standards, co-op and contractual requirements. Verify accuracy and procure creative material approvals from clients through Dealer Services and directly with manufacturer co-op offices.- Effectively and accurately communicate operational status of all assigned campaigns to management and Dealer Services both verbally and in writing.- Work closely with the Co-op Compliance Department to set up new campaigns.- Maintain a working knowledge of applications, product suites and customers. Show less
-
-
-
Madewell
-
United States
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Sales Support
-
Nov 2014 - Nov 2016
- Provide product knowledge to customers and offer styling options for merchandise - Maintain brand and operation standards - Provide genuine and over the top customer service to customers - Provide product knowledge to customers and offer styling options for merchandise - Maintain brand and operation standards - Provide genuine and over the top customer service to customers
-
-
-
Niche Media
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Fashion Intern, The Hamptons Magazine
-
Jun 2015 - Aug 2015
- Acquire and write up credit information - Handle sample and image requests - Place and track orders for garments - Communicate with advertisers on a daily basis - Work directly with Editor-in-Chief - Write creative copy for weekly publishings - Acquire and write up credit information - Handle sample and image requests - Place and track orders for garments - Communicate with advertisers on a daily basis - Work directly with Editor-in-Chief - Write creative copy for weekly publishings
-
-
-
Benè
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Sales Marketing Intern
-
Feb 2015 - Jun 2015
- Integrate the Benè Brand into student life through organizational partnerships - Plan and execute events on campus and in the community to generate awareness and sales - Support and grow existing relationships as well as aid in expanding customer base - Document events and post to social media - Integrate the Benè Brand into student life through organizational partnerships - Plan and execute events on campus and in the community to generate awareness and sales - Support and grow existing relationships as well as aid in expanding customer base - Document events and post to social media
-
-
-
Camps Newfound and Owatonna
-
Harrison, ME
-
Assistant Chef
-
Jun 2014 - Aug 2014
- Planned and prepared 3 meals a day for 9 weeks - Educated kitchen workers in proper food preparation, safe practices. and cooking techniques - Provided a challenging, but rewarding work atmosphere - Planned and prepared 3 meals a day for 9 weeks - Educated kitchen workers in proper food preparation, safe practices. and cooking techniques - Provided a challenging, but rewarding work atmosphere
-
-
-
J.Crew
-
United States
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Sales Associate
-
Aug 2013 - Feb 2014
- Entrusted with both selling merchandise as well as checking out customers at the cash wrap - Helped process shipments, tag new merchandise, and arrange displays throughout the store - Re-arranged store in order to incorporate new merchandise - Chosen to open a new J. Crew Collection store in Atlanta, GA - Entrusted with both selling merchandise as well as checking out customers at the cash wrap - Helped process shipments, tag new merchandise, and arrange displays throughout the store - Re-arranged store in order to incorporate new merchandise - Chosen to open a new J. Crew Collection store in Atlanta, GA
-
-
-
Madewell
-
United States
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Sales Associate
-
Oct 2013 - Dec 2013
- Selected by J. Crew management to help open this location based on my success and efficiency in previous store openings - Assisted with organizing the store and prioritizing tasks for new employees - Worked with management on efficiency and organization - Supplied guidance on operating the cash register as well as other company norms - Was asked to stay on as sales support after store opening based upon my dedication, reliability, and positive attitude - Trained new sales team on company policies, procedures, and standards Show less
-
-
Education
-
2013 - 2016
The University of Georgia
Bachelor of Science (B.S.), Fashion Merchandising -
2012 - 2013
Principia College
Bachelor of Science (B.S.), Business Administration and Management, General
Community
