Christina Iannotti

Digital Marketing Manager at Milady
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Location
Saratoga Springs, New York, United States, US

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Alicia Pepe

Christina was a staunch supporter of the internship program at Siena College. I got to know her as she was an intern at Rendertribe during her undergraduate years. She was able to effectively manage her time while interning at Rendertribe and balancing her regular course load. She also assisted me in marketing the internship program here at the college. As a student she effectively marketed the benefits of the experience. Not only did student participation increase that semester, but we added 62 new internship sites to our program. As an alumni she sat on the Spring 2019 student/employer internship panel and spoke of the employer/alumni perspective. Christina would be a welcomed addition to any organization she joined.

Jim Phelps

Christina worked at AAA Northway as an intern in our Marketing Department. With 175,000 members of AAA Northway, Christina played a key role working directly with the marketing executive, CFO and myself in pursuit of the primary goal to grow membership in the Club. Specifically, she executed various marketing assignments which were incorporated into sales efforts. Christina was responsible for making presentations to my executive team which she did masterfully. I was pleasantly surprised at how she carried herself when

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Credentials

  • Google Ads Display Certification
    Google
    Oct, 2023
    - Sep, 2024
  • Google Ads Fundamentals
    Google
    Oct, 2023
    - Sep, 2024
  • Google Ads Mobile Certification
    Google
    Oct, 2023
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Oct, 2023
    - Sep, 2024
  • Google Analytics Certification
    Google
    Oct, 2023
    - Sep, 2024

Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2022 - Present

    • Digital Marketing Specialist
      • Nov 2019 - Mar 2022

      As the Digital Marketing Specialist for Milady, I focus on a variety of things including:- SEM, Search Engine Marketing- SEO, Search Engine Optimization- Email Marketing- Web Analytics- Managing ecommerce website and tracking sales growth- Managing virtual webinars twice per month that began in March of 2020- Website creation tool: WordPress- Landing page creation tool: Unbounce

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Analyst
      • May 2018 - Nov 2019

      RenderTribe is a Digital Marketing Agency specializing in pipeline marketing for B2B SaaS companies. RenderTribe uses a data-driven marketing strategy and insight analytics to drive growth.As the Marketing Analyst I focused on:-SEM, Search Engine Marketing-SEO, Search Engine Optimization-ABM, Account Based Marketing-Social Media Advertising for Business (LinkedIn, Facebook, Twitter, Quora)-Managing Social Media Pages for Clients through sites such as Hootsuite & Hubspot-Website creation tools such as WordPress-Landing page creation tools such as Unbounce-Completing and analyzing keyword research, as well as competitor and customer analysis' for our clients-Working closely with the team on creating different digital strategies for all clients I was also able to familiarize myself with:-Email Marketing-Outreach Show less

    • Junior Marketing Analyst
      • May 2017 - May 2018

    • Admissions Ambassador
      • May 2015 - Jan 2017

      -Met a very diverse group of people in both small and large groups and provided them with information in a professional manner -Chosen by the college to lead an informational tour for Siena College Board of Directors -Met a very diverse group of people in both small and large groups and provided them with information in a professional manner -Chosen by the college to lead an informational tour for Siena College Board of Directors

    • United States
    • Insurance
    • 1 - 100 Employee
    • Marketing Intern
      • May 2016 - Sep 2016

      -Completed various marketing tasks that were reported during executive meetings and incorporated into sales -Assisted the Marketing Director in various executive business meetings and presentations -Worked hands on with database marketing in an effort to grow membership and use of AAA Car Care Center -Worked directly with direct mail campaigns to evaluate amount of membership gain as a result of direct mail -Completed various marketing tasks that were reported during executive meetings and incorporated into sales -Assisted the Marketing Director in various executive business meetings and presentations -Worked hands on with database marketing in an effort to grow membership and use of AAA Car Care Center -Worked directly with direct mail campaigns to evaluate amount of membership gain as a result of direct mail

Education

  • Siena College
    BS in Marketing, Marketing
    2014 - 2018

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