Christina Fons
Area Sales Manager at Delegat Limited- Claim this Profile
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Bio
Experience
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Delegat Limited
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New Zealand
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Beverage Manufacturing
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200 - 300 Employee
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Area Sales Manager
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Sep 2019 - Present
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The HEINEKEN Company
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Netherlands
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Food and Beverage Services
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700 & Above Employee
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Distributor Sales Manager
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2009 - 2019
Distributor relationship and performance management – single point of contact for all company functions. Managed and led sales and execution plans for territory comprised of 1.1M annual cases of product across imported beer and cider portfolios, covering 8 distributors in Kentucky and Ohio. - Drove annual planning and monthly reviews to achieve sales volume, pricing, execution and profit goals. - Led financial management including pricing, inventory, budget, product invoicing, point-of-sale, and expenses to bring in annual budgets and improve processes.- Coached, educated and trained distributor sales teams on brand, programming and fact-based solution selling techniques.- Created sales presentations and delivered effective sales meetings to distributors, retailers, internal partners to deliver KPI. Show less
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Market Manager
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2006 - 2009
Called on 5 wholesalers in Cleveland/Akron-Canton, comprising 700k annual cases sold of imported beer and cider. Led sales, marketing, category management, P&L, and account execution in Northeastern Ohio.
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SABMiller
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Food & Beverages
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700 & Above Employee
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Area Sales Manager
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2002 - 2006
Called on 5 wholesalers covering 38 counties in Ohio, comprising 800k annual cases sold of domestic beer. Led sales, marketing, category management, P&L, and account execution in Northwest Ohio. Called on 5 wholesalers covering 38 counties in Ohio, comprising 800k annual cases sold of domestic beer. Led sales, marketing, category management, P&L, and account execution in Northwest Ohio.
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Merchandising/sales
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1996 - 2000
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Education
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Notre Dame College
Bachelor's degree, Business, Management, Marketing, and Related Support Services