Christina C.

Director of Marketing and Operations at Click Control Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Fenton, Michigan, United States, US

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Robyn Ferguson

Christina has contributed a great amount to AMA! In the beginning of the 2017-18 school semester she joined the board as Head of Communications. Her enthusiasm and innovative thinking promoted her into a higher leadership position where she proved to be a successful Vice President. She is always contributing new ideas and participating in discussions no matter what the topic and does it with great passion. She is truly not afraid to take on new tasks such as professional development competitions at AMA conferences.

Eric Ferguson

I had the pleasure of working with Christina on various projects and event-planning situations during my tenure on the American Marketing Association's Executive Board. She always came prepared with an abundant amount of ideas for the group to implement. Her creative personality combined with her passion for what she does and her motivation to see it through added value to the organization. Her enthusiasm and positive attitude is extremely contagious.

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Credentials

  • Mimic Social - Simulated Social Media Marketing
    Stukent
    Feb, 2018
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jun, 2023
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing and Operations
      • Sep 2020 - Present

      Click Control Marketing is a digital first agency delivering high - impact marketing solutions to small and medium size businesses. We have over 300 accounts globally and manage over $20 million in ad spend annually. Responsibilities: • Work with the CEO to develop goals and objectives for agency growth • Identify financial KPIs, goals, and objectives for the agency and analyze data for decision making • Develop and implement processes and workflows to maximize team output • Recruit, hire, lead, and inspire account, creative and leadership teams • Plan, implement and manage B2B growth strategy by forming and maintaining strong, efficient partnerships • Create and implement net new business strategy to grow client portfolio • Lead the direction, strategy, and presentation of proposals • Create digital marketing strategies for new client accounts • Collaborate with agency partners to facilitate client success across agencies • Oversee key accounts to ensure client satisfaction • Manage contacts and relationships with vendors • Establish office culture processes including employee retention plan, employee on-boarding process, training schedules, recognition opportunities, etc. Show less

    • United States
    • Think Tanks
    • 500 - 600 Employee
    • Member
      • May 2022 - Present

      RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. Click here to join: https://vrlps.co/szqyn8c/cp RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. Click here to join: https://vrlps.co/szqyn8c/cp

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Strategist
      • Sep 2021 - Dec 2021

      Helping small and medium-size businesses with their digital marketing opportunities. Helping small and medium-size businesses with their digital marketing opportunities.

  • Uncle Ray's Dairyland
    • Fenton, Michigan
    • Assistant Manager
      • Feb 2011 - Sep 2020

      • Trained new employees in a positive, high energy, teamwork-oriented environment • Maintained superior customer service in a high-volume, fast-paced work environment • Worked effectively as a team member with 15 coworkers • Controlled the sales process through suggestive selling • Trained new employees in a positive, high energy, teamwork-oriented environment • Maintained superior customer service in a high-volume, fast-paced work environment • Worked effectively as a team member with 15 coworkers • Controlled the sales process through suggestive selling

    • United States
    • Business Consulting and Services
    • Marketing Assistant
      • Apr 2019 - Sep 2019

      • Created marketing strategies and deliverables for client accounts • Designed branding plans encompassing logo work, website development, and copy for clients • Engaged in multiple forms of communication in order to successfully complete projects remotely • Created marketing strategies and deliverables for client accounts • Designed branding plans encompassing logo work, website development, and copy for clients • Engaged in multiple forms of communication in order to successfully complete projects remotely

    • United States
    • Financial Services
    • 700 & Above Employee
    • Branch Operations Specialist
      • May 2018 - Apr 2019

      • Processed money movement of funds, disbursements, and check delivery handling multi-million dollar transactions •Successfully completed training, and passed examination for Series 7: General Securities Representative License • Maintained documentation to cashiering according to compliance requirements • Assists with opening client accounts by properly completing and submitting required forms • Monitored document status through importing, scanning, and submission of documents • Provided administrative support to branch management and service associates • Maintained, processed, and updated files, records, and other documents • Monitored inventory, stocked and distributed general office supplies Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Vice President
      • Jan 2018 - Apr 2018

      • Supported President with ensuring all areas of the organization are continuously improving and operating effectively • Coordinated fundraising activities for the organization's events and competitions • Delegated duties to other board members• Coordinate school-wide professional and social events- Host and organize trips to international conferences and competitions

    • Director Of Communications
      • May 2017 - Apr 2018

      • Sent out weekly communication emails to members and potential members about upcoming events, scholarship information, internship opportunities, and more• Collaborated with Head of Advertising for flyers and to ensure the correct information was being shared • Worked with Director of Membership for most up-to-date contact lists

    • Digital Content Intern
      • Feb 2017 - Oct 2017

      • Populated staging site with website copy and images before launching the new site • Followed Google's SEO best practices to optimize for organic search results • Kept the site updated with new information, including menu changes and upcoming events • Populated staging site with website copy and images before launching the new site • Followed Google's SEO best practices to optimize for organic search results • Kept the site updated with new information, including menu changes and upcoming events

    • Special Event and Sponsorship Coordinator
      • Jan 2017 - Sep 2017

      • Planned and implemented children's Art Walk activities that brought in over 1,000 people for the event • Raised over $4,500 in sponsorship for the 2017 Tour Des Lacs bike tour bringing in 250+ participants annually • Planned and implemented children's Art Walk activities that brought in over 1,000 people for the event • Raised over $4,500 in sponsorship for the 2017 Tour Des Lacs bike tour bringing in 250+ participants annually

    • Marketing Intern
      • May 2016 - Aug 2016

      • Assisted with promotion of recreation programs and five large-scale, annual events • Created marketing materials such as flyers and posters • Developed school directories for SLPR marketing use • Assisted with promotion of recreation programs and five large-scale, annual events • Created marketing materials such as flyers and posters • Developed school directories for SLPR marketing use

Education

  • Oakland University
    Bachelor of Science - BS, Marketing/Marketing Management, General
  • Mott Community College
    Advanced Certificate, Graphic Design

Community

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