Marketing Manager

• Dec 2021 - Present

• Work alongside the CMO to create the company’s marketing strategy• Create and manage the content calendar for the company’s product releases, community hub, and social media accounts• Build and maintain external vendor relationships• Create project timelines and budgets • Work with the internal content producers to create print and digital advertisements• Partner closely with cross-functional teams including Customer Service, Production, and Innovation to ensure a coordinated and deliberate approach towards launching complex projects• Manage timelines/project calendars for launch campaigns, creative and content projects, and digital media production• Lead cross-functional meetings and team status meetings• Manage budgets and inbound invoices and trackers• Manage the day-to-day asset and content delivery of our growth advertising projects• Track creative deliverables, outstanding needs, and feedback log• Manage product requests/shipping for creative shoots• Build asset trackers to ensure content, creative and video are on time for campaign delivery• Team asset librarian & data manager• Coordinate creative toolkit drops + QC assets and delivery• Actively participate in internal creative reviews and provide guidance• Build and maintain SOPs for brand ambassadors who are staffed at events• Coordinate all event materials, promotional items, and swag needed for live events• Work with the Social Media Manager to ensure our live events are promoted• Set success criteria, manage key audiences, measure and report out the impact of each event on awareness, engagement and acquisition• Be the main point of contact for media sponsorship & advertising contacts, including ongoing advertising placements in print and digital media• Manage all compliance letters & contracts

Seasonal Sales Associate

• Oct 2021 - Jan 2022

Assistant Brand Manager

• Nov 2020 - Jun 2021

• Lead the execution of creative campaigns, brand content, and brand promotions to be executed across traditional, digital, social and in-store• Managed and guided project timelines including timelines for artwork, Environmental Protection Agency and Food and Drug Administration registrations, new product development, and production of products, packaging, and displays• Worked closely with design team on briefs, new product and packaging design, artwork updates/changes, product and display mockups, and internal and external artwork approvals • Managed social media content for insect protection product lines including After Bite, Ben’s, and Natrapel• Wrote marketing copy to ensure compelling brand benefits and tone for insect protection product lines• Lead weekly project management team meeting for insect protection product lines• Provided support for brand managers in the development and maintenance of product assortment including specifications, BOM maintenance, Navision item card set up, Kit Build Files, and SOPs• Assured all catalogs, price lists, and content management systems were accurate and up to date• Supported Brand Managers with Operations and Quality Control Department issues as well as website content maintenance and updates• Used market data and consumer insight to understand new opportunities for the brand or product development

Marketing Communications Coordinator

• Jul 2018 - Jun 2020

• Created content, analyzed data, and managed three retail co-op intranet websites (reach 250+ stores) and 250+ international member websites. [Maintenance and management included user access, SSO links between external vendor websites, interface and theme designs, networking groups, discussion boards, calendar programs, ecommerce stores and news feeds]• Developed and maintained content for weekly internal newsletters. Managed communication schedules and content calendar with internal departments• Managed Sharepoint collaboration and job tracking system to manage projects and issues related to the ongoing maintenance of digital marketing programs• Managed timely retrieval, publishing, and updating of promotional assets with external vendors • Created logos for members following brand guidelines using Adobe applications• Responded to member queries as they relate to all marketing and communications• Attended three-day conventions twice annually• Attended a three-day Salesforce training in Montreal, Canada

Communications Intern

• Aug 2017 - Dec 2017

Contracts Intern

• May 2017 - Aug 2017

Marketing Manager / Executive Assistant

• Nov 2014 - Apr 2017

Marketing Data Entry

• Aug 2016 - Nov 2016