Christina Callahan
Engagement & Marketing Manager at San Diego Military Advisory Council (SDMAC)- Claim this Profile
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Bio
Credentials
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California Naturalist
University of California, DavisDec, 2021- Nov, 2024 -
UC Master Gardener of San Diego County
University of California Cooperative ExtensionJun, 2016- Nov, 2024 -
Certified Marketing Director
ICSCJan, 2004- Nov, 2024
Experience
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San Diego Military Advisory Council (SDMAC)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Engagement & Marketing Manager
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Nov 2021 - Present
Develop and execute all aspects of membership, marketing communications and community outreach, with ultimate responsibility for members relations beginning at initial contact.• Design and write all communications, including social media posts, website content, e-newsletters, letters of support, proposals, sponsorships and membership packages.• Own the management of the customer relations management database system and Wordpress web platform.• Create and execute a variety of events: professional breakfast events, military base tours, networking mixers.• Facilitate Board of Directors communications and meetings to achieve the strategic vision. Constructed and manage the Google Workspace cloud-platform server for board documents and collaboration.
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MASTER GARDENER ASSOCIATION OF SAN DIEGO COUNTY
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Social Media Manager
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Jun 2016 - Jul 2021
Utilize Facebook, Instagram and YouTube for Good (non-profit YouTube) to educate San Diego County residents on best-practices in their home gardens. • Create content for different platforms editing University of California-approved research: create content calendar, initiate paid posts targeting specific demographics, manage events, and cross post with partner agencies. • Work within the framework of both the non-profit organization and University of California Cooperative Extension (UCCE) county department to ensure compliance on regulations governing both organizations.• Administer and regulate active internal Facebook group for 300+ organization volunteers and staff.• Create and manage NextDoor postings via 30+ volunteers in neighborhoods around San Diego County.• Partner with County Extension staff to create YouTube videos; manage channel.
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American Assets Trust, Inc.
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Real Estate
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1 - 100 Employee
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Marketing Director, Del Monte Shopping Center
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2003 - 2006
Directed overall strategic marketing & advertising for an upscale, regional shopping center. Developed annual and multi-year marketing plans; responsible for $650,000 annual budget.• Oversaw all advertising production and placement (television, print, radio, outdoor, web-based). Recognized in industry with an ICSC Gold Award for 2003 and 2004 trade advertising in increased sales impact and high budget ROI.• Developed multi-media communications strategy, increasing paid media coverage by 40% annually.• Served as company spokesperson for daily operations and crisis situations. Wrote and distributed all press releases, securing $75,000+ in positive press annually.• Served as the ‘public face’ of the company; an active member of the business community. • Analyzed and evaluated data from research projects: third-party sources, surveys, focus groups.• Worked with small business-owner tenants for individual store marketing plans and employee training.• Produced and executed more than 200 special events, working closely with media and business partners.• Initiated tourism program targeting 4 million area visitors with print advertising and concierge rewards.• Partnered with leasing team for sales materials, presentations and City approvals for new leases.• Managed marketing team of Assistant Marketing Director and Administrative Assistant, plus seasonal interns.
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Macerich
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United States
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Real Estate
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700 & Above Employee
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Assistant Marketing Director, Stonestown Shopping Center
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2001 - 2003
Oversaw day-to-day tenant relations, event management and year-round shopper rewards program. • Produced 150+ events in 2 years, including a full-scale Santa photo program, holiday shopping rewards program, year-round mall walkers and stroller strides, and other traffic- and sales-driven events.• Designed shopping center website working with corporate office. Maintained content daily, working with independent and corporate tenants.• Implemented an industry award-winning program (ICSC Gold Award, Community Relations) that directly marketed to new moms, attracting women within a 20-mile radius of the city. Secured sponsorship to cover 100% of program costs.• Created a new website to target students at neighboring San Francisco State. Secured offers from 80+ retailers for printable ‘student discount’ coupons and marketed at a campus-level.
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Account Executive
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2000 - 2002
Facilitated client relations and spearheaded projects for 17 accounts (business and non-profit sectors) for a marketing firm in the tourism-driven market of Sonoma County, California. • Directed multiple collateral projects from the initial proposal through the creative process to final product in budgets ranging from $10,000 to $150,000. Planned and produced multi-media materials, including print, television, web-video, radio, and web content. Ability to write and edit a variety of formats.• Worked with in-house designers to develop logos, branding, advertising, and sales materials for clients.
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Education
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Hawaii Pacific University
MBA - Marketing (50% completion), 3.72 GPA -
2006 -
Leadership Monterey Peninsula
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University of Oregon
Bachelor of Arts, Kinesiology, Biology and Psychology minors -
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Campolindo High School
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