Marketing Consultant

• Nov 2022 - Present

Mid Market Partnerships

• Dec 2021 - Nov 2022

With nearly $2 billion in bookings of experiences, the Peek.com platform combines powerful business software with an award-winning marketplace for consumers to book fun things to do (think: wine tours, watersports, skydiving, and art classes). Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics. With nearly $2 billion in bookings of experiences, the Peek.com platform combines powerful business software with an award-winning marketplace for consumers to book fun things to do (think: wine tours, watersports, skydiving, and art classes). Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics.

Partnerships Consultant

• Oct 2020 - Oct 2021

• Increased focus in the wellness and beauty partner acquisition across all domestic US markets. Including new market launches, grassroots events and marketing strategy. • Deeper focus on enterprise and multi-unit franchise organizations. Exceeding quota and target goals, trailing 3 months is 152% to goal• Lead the shift in the organization’s outreach content and strategies for the entire sales leading to an organizational wide increase of 33% DM:P ratio.

Partnerships Specialist

• May 2019 - Oct 2020

• Field sales specialist responsible for increasing Arizona’s essential B2B fitness partners. Historically the hardest prospects, those who have repeatedly told ClassPass no, was the #1 priority. Achieved a 65% conversion rate.• Formulated the outside-sales strategic process to address partner pain points across the department, a leader on the pilot field sales team.• High-volume, high KPI sales process. • Developed creative out-of-the-box outreach and execution. • Worked cross-functionally across the organization in multiple countries and departments to drive progress forward in key project initiatives. • Consistent overachiever; exceeding quota and target goals, trailing 3 months is 247% to goal

Account Executive

• Sep 2013 - Mar 2019

Dynamic sales and marketing professional specializing in traditional and digital media. Managed $3 million in revenue with 50+ clients and stakeholders in varying fields, attributing to a growth of 56% since September 2013. Specializing in creative and out-of-the-box programs, digital strategy, social media, influencer marketing and custom branded events. Managed and conceptualized 360-degree marketing initiatives locally, regionally and nationally. Responsible for lead creation, ideation, development, negotiation, execution, fulfillment, attribution and renewal. Achieved quarterly and annual budgets consistently. Current trend is 5 consecutive quarters resulting in growth of 12% annually. Skilled in business development in all major industries, with special focus in food & beverage, entertainment and tourism.

Integrated Media Operations Specialist

• Dec 2008 - Sep 2013

Collaborated with 32 account executives and station brand managers to strategize and execute digital integrated campaigns and sponsorship opportunities with flawless execution and follow-up for a high performing eight- station radio group. Guiding the team to build and sell out-of-the box integrated ideas, employing all of our resources to deliver overwhelming results for clients, audience engagement and sustainable digital traffic. Worked hand-in-hand with clients and creative team on SEO, mobile optimization, email marketing campaigns, loyalty programs, lead generation, social media, content marketing, video production, marketing materials, print design and digital branding to drive B2C results for an array of industries. Monitored all digital statistics and audience trends, disseminating and analyzing data for sales staffs and station management. Director of annual event Phoenix Cooks!, including sponsorship sales and activation, 3rd party vendor contract negotiations, marketing and public relations campaign, along with seamless execution. Directly responsible for conceptualizing and execution of all partnership contracts. Phoenix Cooks hosted 3,500 at- tendees and grew 8% in sponsorship revenue. In the five years of leading Phoenix Cooks!, the event experienced a 23% growth in overall revenue. Responsible for seamless integration of all on-air, promotional digital strategy, video production, client integration and on-site logistics.

Marketing & Education Manager

• May 2006 - Nov 2008

While at AZHLA and VH&RA I supported both associations' public relations, digital and traditional marketing and community relations initiatives. Within those roles, responsible for the content and design of associations' newsletters and websites, press releases, direct digital communications, marketing collateral and events. Successful in fostering new partnerships with association members, hotel management and brands, industry leaders and media resulting in new consumer awareness and revenue growth. Effectively promoting, executing and evaluating all association events, including sponsorship sales resulting in an increase of 25%; consistently increasing attendance and revenue year after year.

Public Relations Coordinator

• Jan 2006 - Apr 2006

At Moore Consulting Group, a full-service communications agency, my responsibilities included but were not limited to writing press releases, pitching stories to local and statewide media, grassroots advocacy projects, compiling media lists, coordinating special events and assisting with clients services. At Moore Consulting Group, a full-service communications agency, my responsibilities included but were not limited to writing press releases, pitching stories to local and statewide media, grassroots advocacy projects, compiling media lists, coordinating special events and assisting with clients services.

Creative Organizer

• Aug 2005 - Apr 2006

‘The Real Project’ is a marketing and advertising campaign sponsored by Florida State University and the Center for Prevention Research. Its mission is to curb binge drinking among students at FSU. As Creative Organizer, I was responsible for implementing a full-scale public relations and advertising campaign. I was involved in the research, planning, creative concepts and implementation of the campaign at every stage. Results following the campaign resulted in a 12% decease in binge drinking by students on FSU’s campus over a two year period.

Corporate Relations

• May 2005 - Sep 2005

While working at the FRLA my responsibilities included: producing marketing materials, communicating with members, balancing event budgets, coordinating food and beverage, negotiating contracts and overall event coordination and design. While working at the FRLA my responsibilities included: producing marketing materials, communicating with members, balancing event budgets, coordinating food and beverage, negotiating contracts and overall event coordination and design.