Experience

Area 23

• United States
• Advertising Services
• 500 - 600 Employee

• Account Director

  • Sep 2023 - Present



Wunderman Thompson Health

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Jun 2022 - Sep 2023

• Senior Account Executive

  • Nov 2020 - Jun 2022



Serino Coyne

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Nov 2017 - Apr 2020

  Managed advertising and branding needs of live entertainment clients, including Manhattan Theatre Club, a live theatre institution that launches 3 Broadway and 5 off-Broadway shows per year. Oversaw simultaneous creation of print, digital, broadcast, collateral and outdoor advertising from conception to completion by developing project timelines and estimates, and being the point of contact for the client, internal studios, press team and external vendors. Developed and maintained budgets ranging from $100K to $2MM by ensuring accurate billing and making decisions on financial adjustments based on the needs of the account. Developed media plans for campaigns by staying on top of current industry and competitor trends; leveraging data from past campaigns with matching criteria to effectively optimize ticket sales and ensure the most efficient use of the client’s budget. Regularly managed paid Social Media for campaigns and shows. From developing Facebook and Instagram social copy, working with the digital media team to build, analyze, and adjust digital campaigns, to developing social media content calendars for various shows as part of a Tony Awards season digital ad campaign. Hired, trained and mentored Assistant Account Executive, and oversaw their day-to-day project management and communication between the account team, the internal studios and the client. Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Project Coordinator

  • Dec 2015 - Oct 2017

  Coordinated and delivered innovative and engaging projects and events that supported learning and marketing excellence fortune 100 clients. Projects included workshops and toolkits to help clients understand and develop consumer segment, insight and brand positioning and effective marketing strategies. Developed and delivered surveys, and analyzed data results using SurveyGizmo for various projects, including global sales awareness and content strategy. Lead project management by developing project timelines, project trackers, and financial trackers through SmartSheet and Microsoft Excel, assuring team members adhered to timelines and budgets. Coordinated all travel and logistic support for clients and internal stakeholders. Show less



Newmark

• United States
• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • Jul 2014 - Dec 2015

  Supported marketing and leadership team in a deadline based, fast-paced environment Formatted documents, wrote professional bios, created case studies, and maintained ownership of all organizational libraries Worked closely with leadership and account team to create key pitch presentations for prospective clients on a national and global scale Organized, planned, and created material for annual broker conference Supported marketing and leadership team in a deadline based, fast-paced environment Formatted documents, wrote professional bios, created case studies, and maintained ownership of all organizational libraries Worked closely with leadership and account team to create key pitch presentations for prospective clients on a national and global scale Organized, planned, and created material for annual broker conference



Pblcty

• Entertainment Providers
• 1 - 100 Employee

• Intern

  • May 2013 - Aug 2013

  Managed social media accounts and led efforts to research amateur bands and performers to find undiscovered talent to feature on website Managed social media accounts and led efforts to research amateur bands and performers to find undiscovered talent to feature on website