Christina Yao

China Editor at Dezeen
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Contact Information
us****@****om
(386) 825-5501
Location
AU
Languages
  • English Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency

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Experience

    • United Kingdom
    • Online Media
    • 1 - 100 Employee
    • China Editor
      • Aug 2021 - Present

      Oversee Dezeen’s coverage of architecture, interiors and design in China and wider Asia. Support marketing campaign of Dezeen’s flagship event Dezeen Awards; Responsible for Dezeen Awards’ marketing strategy and deliveries in China and wider Asia. Responsible of Dezeen’s business development in China and wider Asia, produce brand-sponsored contents in the form of editorial, videos and live events. Responsible for establishing a strong network of architecture, interiors and design industry in China and wider Asia. As the spokesperson for Dezeen in the region, attend top level conferences and give public speeches to represent the company.

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Managing Editor
      • Aug 2020 - Jun 2021

    • United Kingdom
    • Technology, Information and Media
    • 400 - 500 Employee
    • Managing Editor BoF China
      • Jun 2019 - Aug 2020

      Manage editorial team and freelancers around the world. I’m responsible for creating a glocalised editorial strategy publishing across website and social media platforms. Responsible for planning and managing editorial calendar, editorial news and feature writing and editing. Lead reader survey, and shape the contents ecosystems across different platforms. Responsible for facilitating editorial partners, including podcast and video contents. Responsible for managing sponsored contents, keep close collaboration with in-house sales team, PR firms, as well as key luxury, fashion and lifestyle brands. Responsible for establishing a strong network of industry leaders to expand the BoF community. As the spokesperson for BoF, I have attended top level conferences to represent the company. I’m also responsible for planning and organising high level events on behalf of BoF, including BoF’s flagship event China Summit.

    • China
    • Media Production
    • 1 - 100 Employee
    • CBNweekly London Chief Correspondent | Representative
      • Dec 2013 - Jun 2019

      Design chief writer for the CBN Media Group magazine.Founding Committee of CBNweekly’s flagship contents products, including the annual Rising Cities Ranking Report, Design White Paper and Golden Brands Ranking Report.Founding member of Dream Labo, a lifestyle magazine book series. Produce short film projects for CBNweekly’s digital contents from the UK.Create bespoke brand-sponsored contents for clients including Mini Cooper, UK Trade & Investment, The Great Campaign at the Prime Minister’s Office.

    • Business Journalist
      • Jun 2011 - Dec 2013

    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • London Correspondent
      • Mar 2014 - Oct 2014

      Contributing reporter for Digital Media Qdaily. Contributing reporter for Digital Media Qdaily.

    • China
    • Media Production
    • 1 - 100 Employee
    • Lifestyle Feature Editor | English Edition
      • Jan 2010 - Jun 2011

Education

  • Communication University of China
    Bachelor of Arts - BA, Bachelor of International journalism
    2005 - 2009

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