Experience

Four Oaks Trade Show

• United Kingdom
• Events Services

• Sales & Marketing Manager

  • Mar 2007 - Present

  I lead the vision and am responsible for sales, marketing, content and much of the logistics planning of the UK's premier ornamental horticulture trade show. I represent Four Oaks in the media and at events in the UK and overseas. The trade show attracts more than 320 exhibitors from around the World and includes an important conference programme. New plant introductions from all the top growers and extensive innovation across products and services make the event a must-attend for thousands of visitors. Around 40% of exhibitors come from overseas, meaning Four Oaks is the UK's premier international horticultural marketplace for the trade. Plants form the heart of the show and the range on display is unrivalled. Associated products and services cover production to point-of-sale, including landscape and garden design. The strongest retail categories include pots and planters, garden ornaments, growing media, Christmas trees, & sundries. Production machinery/ equipment & services, labelling, EPoS, & professional services are well represented too. You can find most things that a garden retailer, nursery, landscaper, garden designer, local authority, professional horticulturalist/gardener could want to use or re-sell. I certainly recommend a two-day visit! Show less



www.cfvoices.org

• Organiser

  • Jan 2020 - Present

  After spending several years campaigning for access to medicines for my son who has cystic fibrosis (CF), I became aware that carers of people with CF had no representation within the healthcare establishments in the UK. I began advocating for individuals and then set up a voluntary group called CF Voices with likeminded parents. We set out to understand the role of CF carers further through research and to represent this to NHSE, clinicians and NICE (drug appraisal body). We have given a voice to a previously unheard group of people who work tirelessly every day and often under great mental, physical and financial strain to care for and protect their loved ones. CF is an incurable, progressive, life-threatening genetic condition that affects the whole body, but in particular the lungs, digestive system, liver and bones. I continue to sit on various NHS and NICE Committees representing CF carer interests. www.cfvoices.org Show less



PIY Ribbons

• Netherlands
• Wholesale
• 1 - 100 Employee

• Sales Agent

  • Jul 2016 - Dec 2016

  I assisted the UK launch of this innovative PoS ribbon printing product pre and post Four Oaks Trade Show 2016. I then worked with the distributor on a referral basis and, as a customer, using their machines to produce printed ribbons as a hobby/sideline. I assisted the UK launch of this innovative PoS ribbon printing product pre and post Four Oaks Trade Show 2016. I then worked with the distributor on a referral basis and, as a customer, using their machines to produce printed ribbons as a hobby/sideline.



SteadyPost Ltd

• Freelance Sales & Marketing

  • Sep 2014 - Jul 2015

  I was delighted to help with the launch of this innovative new fencing product which debuted at the Glee 2014 exhibition and won the GIMA Innovators Seed Corn Award. I carried out marketing and sales activity leading up to and after the show to support this start-up business, that has now gone on to supply retailers throughout the UK and most recently into the US. I was delighted to help with the launch of this innovative new fencing product which debuted at the Glee 2014 exhibition and won the GIMA Innovators Seed Corn Award. I carried out marketing and sales activity leading up to and after the show to support this start-up business, that has now gone on to supply retailers throughout the UK and most recently into the US.



EMAP

• Blockchain Services

• Freelance Marketing Consultant

  • Apr 2006 - Jun 2006

  I formulated and implemented the VIP visitor campaign for the Broadcast LIVE exhibition I formulated and implemented the VIP visitor campaign for the Broadcast LIVE exhibition

• Freelance sales

  • Jul 2005 - Sep 2005

  The Production Guide - re-launch project The Production Guide - re-launch project


National Venue Show
• Hospitality
• Freelance sales

  • Apr 2005 - Jun 2005


Reed Exhibitions

• 1 - 100 Employee

• Sales Manager

  • Feb 2003 - Jan 2005

  Managing 2 people and key accounts for the Incentive Shows Managing 2 people and key accounts for the Incentive Shows



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Sales Manager

  • Jan 2001 - Feb 2003

  Managing 8 people and key accounts with revenues in excess of £15m on the New Scientist portfolio Managing 8 people and key accounts with revenues in excess of £15m on the New Scientist portfolio



Centaur Communications

• Pakistan
• Public Relations and Communications Services
• 1 - 100 Employee

• Advertising Sales Executive & then Advertising Manager

  • Aug 1998 - Jan 2001

  Marketing Week and The Engineer magazine Marketing Week and The Engineer magazine



dmg media

• United Kingdom
• Media Production
• 200 - 300 Employee

• Sales Executive

  • Jun 1997 - Jul 1998

  I joined DMG on a Graduate Trainee Scheme and carried out sales across a range of trade magazines. I joined DMG on a Graduate Trainee Scheme and carried out sales across a range of trade magazines.