Christina Thung
Manager at SMU Institute of Innovation & Entrepreneurship- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Indonesian -
Topline Score
Bio
LinkedIn User
Christina is a remarkable writer and PR strategist. Candid and always courteous, Christina has led Lunch Actually’s PR in to the highly thriving media coverage. She is a terrific manager and team player.
Michele C.
Two words can sum up my working relationship with Christina as my manager: "a pleasure". At work, she is patient, kind, and always willing to discuss how to best refine our working processes. She genuinely cares for the associates she works with, and will always congratulate their wins and help think up solutions to their challenges. She is also responsible and passionate about her work, and this positive attitude is infectious in a working environment. As Group Head of PR and Partnerships, she is always relentlessly looking for more ways to help boost the company's profile in various countries across Asia, and takes each challenge faced as another stepping stone to soar higher. With her efficiency, productivity, and extreme likability at work due to her excellent social skills, Christina will be a great asset to any company.
LinkedIn User
Christina is a remarkable writer and PR strategist. Candid and always courteous, Christina has led Lunch Actually’s PR in to the highly thriving media coverage. She is a terrific manager and team player.
Michele C.
Two words can sum up my working relationship with Christina as my manager: "a pleasure". At work, she is patient, kind, and always willing to discuss how to best refine our working processes. She genuinely cares for the associates she works with, and will always congratulate their wins and help think up solutions to their challenges. She is also responsible and passionate about her work, and this positive attitude is infectious in a working environment. As Group Head of PR and Partnerships, she is always relentlessly looking for more ways to help boost the company's profile in various countries across Asia, and takes each challenge faced as another stepping stone to soar higher. With her efficiency, productivity, and extreme likability at work due to her excellent social skills, Christina will be a great asset to any company.
LinkedIn User
Christina is a remarkable writer and PR strategist. Candid and always courteous, Christina has led Lunch Actually’s PR in to the highly thriving media coverage. She is a terrific manager and team player.
Michele C.
Two words can sum up my working relationship with Christina as my manager: "a pleasure". At work, she is patient, kind, and always willing to discuss how to best refine our working processes. She genuinely cares for the associates she works with, and will always congratulate their wins and help think up solutions to their challenges. She is also responsible and passionate about her work, and this positive attitude is infectious in a working environment. As Group Head of PR and Partnerships, she is always relentlessly looking for more ways to help boost the company's profile in various countries across Asia, and takes each challenge faced as another stepping stone to soar higher. With her efficiency, productivity, and extreme likability at work due to her excellent social skills, Christina will be a great asset to any company.
LinkedIn User
Christina is a remarkable writer and PR strategist. Candid and always courteous, Christina has led Lunch Actually’s PR in to the highly thriving media coverage. She is a terrific manager and team player.
Michele C.
Two words can sum up my working relationship with Christina as my manager: "a pleasure". At work, she is patient, kind, and always willing to discuss how to best refine our working processes. She genuinely cares for the associates she works with, and will always congratulate their wins and help think up solutions to their challenges. She is also responsible and passionate about her work, and this positive attitude is infectious in a working environment. As Group Head of PR and Partnerships, she is always relentlessly looking for more ways to help boost the company's profile in various countries across Asia, and takes each challenge faced as another stepping stone to soar higher. With her efficiency, productivity, and extreme likability at work due to her excellent social skills, Christina will be a great asset to any company.
Credentials
-
Digital Advertising
Equinet AcademyJan, 2020- Oct, 2024
Experience
-
SMU Institute of Innovation & Entrepreneurship
-
Singapore
-
Education Administration Programs
-
1 - 100 Employee
-
Manager
-
Oct 2022 - Present
• Lead social media marketing campaigns of Call for Application for the Lee Kuan Yew Global Business Plan Competition - the largest university startup challenge, achieving 1,000 submissions received over 77 countries. • Build brand awareness of the Protege Ventures program - work closely with student leaders and marcom department to provide marketing direction and ensure brand consistency • Build community through events and relationships among students, start-ups and corporate… Show more • Lead social media marketing campaigns of Call for Application for the Lee Kuan Yew Global Business Plan Competition - the largest university startup challenge, achieving 1,000 submissions received over 77 countries. • Build brand awareness of the Protege Ventures program - work closely with student leaders and marcom department to provide marketing direction and ensure brand consistency • Build community through events and relationships among students, start-ups and corporate communities • Develop and execute digital marketing strategies and campaigns to promote various programs within IIE (social media, performance marketing, content and blogs, videos, website, and more) • Supports IIE Corporate Communications in content for its various programs • Committee for the Lee Kuan Yew Global Business Plan Competition (LKYGBPC) - which brings top global student talents to Singapore to compete for S$2.5M worth of prizes and a week-long of mentorship and connecting with 100+ Corporates & VCs Show less • Lead social media marketing campaigns of Call for Application for the Lee Kuan Yew Global Business Plan Competition - the largest university startup challenge, achieving 1,000 submissions received over 77 countries. • Build brand awareness of the Protege Ventures program - work closely with student leaders and marcom department to provide marketing direction and ensure brand consistency • Build community through events and relationships among students, start-ups and corporate… Show more • Lead social media marketing campaigns of Call for Application for the Lee Kuan Yew Global Business Plan Competition - the largest university startup challenge, achieving 1,000 submissions received over 77 countries. • Build brand awareness of the Protege Ventures program - work closely with student leaders and marcom department to provide marketing direction and ensure brand consistency • Build community through events and relationships among students, start-ups and corporate communities • Develop and execute digital marketing strategies and campaigns to promote various programs within IIE (social media, performance marketing, content and blogs, videos, website, and more) • Supports IIE Corporate Communications in content for its various programs • Committee for the Lee Kuan Yew Global Business Plan Competition (LKYGBPC) - which brings top global student talents to Singapore to compete for S$2.5M worth of prizes and a week-long of mentorship and connecting with 100+ Corporates & VCs Show less
-
-
-
Lunch Actually Group
-
Thailand
-
Consumer Services
-
1 - 100 Employee
-
Head Of Marketing
-
Jan 2020 - Oct 2022
• Implement the company’s marketing strategy for the Group in 5 Asia markets • Directly responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels. • Organized and produced weekly regional webinars on various dating topics with over 500+ attendees each webinar • Be the point of contact for all Marketing and Branding topics between all locations • Drive our… Show more • Implement the company’s marketing strategy for the Group in 5 Asia markets • Directly responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels. • Organized and produced weekly regional webinars on various dating topics with over 500+ attendees each webinar • Be the point of contact for all Marketing and Branding topics between all locations • Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns) Increase brand awareness • Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads (including with Facebook, Google, Linkedin) • Produced creatives and ad copies for performance marketing channels • Produce high-quality content for our customers such as market surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc. • Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
-
-
Group Head of PR & Partnerships
-
Nov 2016 - Sep 2022
• Leading Marketing Team to grow singles database through innovative and holistic marketing campaigns • Conceptualize & lead all PR campaigns and initiatives for all the brands in the Group across Asia. • Garnered over 200 media coverage through creative pitching and press conferences every year and successfully managed to increase our brand awareness among both singles and professionals in the industry. • Responsible for writing speeches for CEO, key presentations, marketing… Show more • Leading Marketing Team to grow singles database through innovative and holistic marketing campaigns • Conceptualize & lead all PR campaigns and initiatives for all the brands in the Group across Asia. • Garnered over 200 media coverage through creative pitching and press conferences every year and successfully managed to increase our brand awareness among both singles and professionals in the industry. • Responsible for writing speeches for CEO, key presentations, marketing materials (incl. website, brochure, advertisements), press materials and corporate videos. • Head of content strategy of owned and earned marketing channels. • Develop and execute brand narrative and reputation • Manage a cross-country team and experienced in multi-stakeholder management across multiple markets. • Projects include: multi-product websites, ads concepts & copywriting, digital marketing strategy, regional email marketing campaigns, content strategy for blogs, syndication, affiliate partnership, and corporate videos creations. • Raise over 2M during ICO (initial coin offering) through PR and content marketing • Initiated various Marketing and CRM improvements to ensure effective product and worked closely with all Country Heads to implement Sales & Operations SOP • Lead the business expansion to Indonesia from the planning stage to the launch • Pioneered new marketing campaigns in Indonesia through advertising, media pitching, partnerships and email campaigns
-
-
Assistant COO at Lunch Actually
-
Sep 2016 - Oct 2016
• Assistant Head of Lunch Actually product (Marketing, IT, Operations) across Singapore, Malaysia, Hong Kong, Indonesia and Thailand. • Initiated various Marketing and CRM improvements to ensure effective product and worked closely with all Country Heads to implement Sales & Operations SOP • Designed and implemented effective internal communication strategies to increase company revenue through mini games, referral schemes, competitions.
-
-
Business Development Manager at Lunch Actually
-
Jan 2015 - Aug 2016
• Responsible for business development, offline marketing campaigns, internal and external communications for the Group. Managed marketing budget for the brand • Secured various partnerships with other premium brands and corporate companies • Led the PR campaigns for the brand and its founder and CEO Violet Lim. Successfully secured hundreds of media interviews to raise the CEO's profile across Asia. • Initiated new marketing collaterals for the brand • Manage social media… Show more • Responsible for business development, offline marketing campaigns, internal and external communications for the Group. Managed marketing budget for the brand • Secured various partnerships with other premium brands and corporate companies • Led the PR campaigns for the brand and its founder and CEO Violet Lim. Successfully secured hundreds of media interviews to raise the CEO's profile across Asia. • Initiated new marketing collaterals for the brand • Manage social media accounts for the brand • Responsible for drafting press releases, email marketing and various copywriting need for the brand
-
-
Management Associate
-
May 2014 - Dec 2014
• In charge of the business expansion project in Jakarta, Indonesia - Responsible for securing office space, construction and renovation, hiring local talents, setting up office operations, bank accounts and other logistic matters - Led the press conference of the launch which was successfully attended by more than 30 local media - Pioneered new marketing campaigns in Indonesia through advertising, media pitching, partnerships and email campaigns • Initiated regional marketing… Show more • In charge of the business expansion project in Jakarta, Indonesia - Responsible for securing office space, construction and renovation, hiring local talents, setting up office operations, bank accounts and other logistic matters - Led the press conference of the launch which was successfully attended by more than 30 local media - Pioneered new marketing campaigns in Indonesia through advertising, media pitching, partnerships and email campaigns • Initiated regional marketing campaigns for Lunch Actually and eSynchrony - Worked with bloggers and influencers to secure articles and reviews for Lunch Actually and eSynchrony - Initiated lead-nurturing email campaigns for eSynchrony - Handled social media for both brands - In-charge of advertising and promotions to secure quality enquiries and leads for both brands
-
-
-
Viola.AI
-
Singapore
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Head of PR & Partnerships
-
Sep 2017 - Sep 2018
• Led PR strategy for Initial Coin Offering (ICO) of Viola.AI - The World's First Blockchain-powered Relationship Registry and Love AI. • Successfully raised over USD $2mil during pre-sale • Garnered over 6,000 emails in the Whitelist through planning and executing key marketing campaigns (incl. promotions, life cycle email marketing, advertising, videos, social media and more.) • Led PR strategy for Initial Coin Offering (ICO) of Viola.AI - The World's First Blockchain-powered Relationship Registry and Love AI. • Successfully raised over USD $2mil during pre-sale • Garnered over 6,000 emails in the Whitelist through planning and executing key marketing campaigns (incl. promotions, life cycle email marketing, advertising, videos, social media and more.)
-
-
-
-
Senior Marketing Executive
-
Jun 2010 - Apr 2014
• Planned and executed internal and external marketing communications campaigns, including promotions, contests, advertisements, brochures, e-newsletters, EDMs, media coverage, corporate sales kit and presentations. • Copywriter for various websites of the brands within the Group. • Successfully increased company database from 30,000 to 50,000 (as of now) through various marketing campaigns and events such as membership scheme, monthly e-newsletter, website and Facebook campaigns, and… Show more • Planned and executed internal and external marketing communications campaigns, including promotions, contests, advertisements, brochures, e-newsletters, EDMs, media coverage, corporate sales kit and presentations. • Copywriter for various websites of the brands within the Group. • Successfully increased company database from 30,000 to 50,000 (as of now) through various marketing campaigns and events such as membership scheme, monthly e-newsletter, website and Facebook campaigns, and more. • Established Neo Group Facebook Page and achieved over 6,900 likes within two-year period • Successfully led branding initiatives for the Group by achieving various prestigious awards and accolades, such as Singapore Prestige Brand Awards 2013, 2012 and 2011, Entrepreneur of The Year Award 2012, SME One Asia Awards 2013, 2011 and more. • In charge of producing various collaterals and corporate gifts. • Expanded the Group's yacht chartering business to 6 yachts under the fleet Neo Yacht by effectively secured partnerships and collaborations. • Handled and managed Sales, Marketing and Business Development for Neo Yacht from 2010 to 2013. • Initiated Customer Care Team to ensure customers satisfaction by managing feedback and providing appropriate solution • Created SOPs for various operations in Marketing Communications Show less • Planned and executed internal and external marketing communications campaigns, including promotions, contests, advertisements, brochures, e-newsletters, EDMs, media coverage, corporate sales kit and presentations. • Copywriter for various websites of the brands within the Group. • Successfully increased company database from 30,000 to 50,000 (as of now) through various marketing campaigns and events such as membership scheme, monthly e-newsletter, website and Facebook campaigns, and… Show more • Planned and executed internal and external marketing communications campaigns, including promotions, contests, advertisements, brochures, e-newsletters, EDMs, media coverage, corporate sales kit and presentations. • Copywriter for various websites of the brands within the Group. • Successfully increased company database from 30,000 to 50,000 (as of now) through various marketing campaigns and events such as membership scheme, monthly e-newsletter, website and Facebook campaigns, and more. • Established Neo Group Facebook Page and achieved over 6,900 likes within two-year period • Successfully led branding initiatives for the Group by achieving various prestigious awards and accolades, such as Singapore Prestige Brand Awards 2013, 2012 and 2011, Entrepreneur of The Year Award 2012, SME One Asia Awards 2013, 2011 and more. • In charge of producing various collaterals and corporate gifts. • Expanded the Group's yacht chartering business to 6 yachts under the fleet Neo Yacht by effectively secured partnerships and collaborations. • Handled and managed Sales, Marketing and Business Development for Neo Yacht from 2010 to 2013. • Initiated Customer Care Team to ensure customers satisfaction by managing feedback and providing appropriate solution • Created SOPs for various operations in Marketing Communications Show less
-
-
-
-
Freelance Writer
-
2010 - 2011
Published articles include : The College Preparation Guide, The Basics of Blogging, Top 10 Popular Forums in The World, 10 Geeks Who Make Serious Money, 11 Great Presidents and National Leaders, Book Reviews Published articles include : The College Preparation Guide, The Basics of Blogging, Top 10 Popular Forums in The World, 10 Geeks Who Make Serious Money, 11 Great Presidents and National Leaders, Book Reviews
-
-
-
Fullhouse Communications
-
Singapore
-
Events Services
-
1 - 100 Employee
-
Project Coordinator
-
Jun 2009 - Jun 2010
• Handled media bookings and planning for various clients on print media, radio, and television • Successfully organized various wedding exhibitions and ‘I Love Children’ events • Editorial support for "Wedding & Travel" website: providing texts and headlines for all featured articles, in charge of Forum and Blog page, writing daily articles to promote upcoming wedding event, writing all texts necessary on event information and details. • In-charge of copy writing in the company… Show more • Handled media bookings and planning for various clients on print media, radio, and television • Successfully organized various wedding exhibitions and ‘I Love Children’ events • Editorial support for "Wedding & Travel" website: providing texts and headlines for all featured articles, in charge of Forum and Blog page, writing daily articles to promote upcoming wedding event, writing all texts necessary on event information and details. • In-charge of copy writing in the company website with various interviews with bridal boutique owners and real-life couples • In-charge for coordinating transactions and communications with readers and winners from events and magazines. • Interviewed and wrote stories of real life couples during exhibitions and previous winners for the website. • Initiated and established partnerships with various brands and companies to enhance the company’s events and publications. Show less • Handled media bookings and planning for various clients on print media, radio, and television • Successfully organized various wedding exhibitions and ‘I Love Children’ events • Editorial support for "Wedding & Travel" website: providing texts and headlines for all featured articles, in charge of Forum and Blog page, writing daily articles to promote upcoming wedding event, writing all texts necessary on event information and details. • In-charge of copy writing in the company… Show more • Handled media bookings and planning for various clients on print media, radio, and television • Successfully organized various wedding exhibitions and ‘I Love Children’ events • Editorial support for "Wedding & Travel" website: providing texts and headlines for all featured articles, in charge of Forum and Blog page, writing daily articles to promote upcoming wedding event, writing all texts necessary on event information and details. • In-charge of copy writing in the company website with various interviews with bridal boutique owners and real-life couples • In-charge for coordinating transactions and communications with readers and winners from events and magazines. • Interviewed and wrote stories of real life couples during exhibitions and previous winners for the website. • Initiated and established partnerships with various brands and companies to enhance the company’s events and publications. Show less
-
-
-
Vibes Communications Pte Ltd
-
Singapore
-
Marketing and Advertising
-
1 - 100 Employee
-
Account Servicing Intern
-
Jan 2009 - Jun 2009
• Planned and coordinated client' sampling activities. Responsible for communicating with external parties for the booking of space, rental of equipment, application of licenses, and other administration requirements. • Compiled and handled documents required for both Administration and Finance (event's overview, logistics, accounting, promoters' timesheet, inventory lists and courier inventory.) • Brainstormed and sourced for suppliers, acquired and compared production quotes for various… Show more • Planned and coordinated client' sampling activities. Responsible for communicating with external parties for the booking of space, rental of equipment, application of licenses, and other administration requirements. • Compiled and handled documents required for both Administration and Finance (event's overview, logistics, accounting, promoters' timesheet, inventory lists and courier inventory.) • Brainstormed and sourced for suppliers, acquired and compared production quotes for various visibility items required for this project. • Compiled a post-mortem report of the event. • Researched, surveyed and compiled report of trends of smartphones (ad-hoc assignment from the Account Director). • Created a Media List of various parental publications in Singapore for the agency's client. Show less • Planned and coordinated client' sampling activities. Responsible for communicating with external parties for the booking of space, rental of equipment, application of licenses, and other administration requirements. • Compiled and handled documents required for both Administration and Finance (event's overview, logistics, accounting, promoters' timesheet, inventory lists and courier inventory.) • Brainstormed and sourced for suppliers, acquired and compared production quotes for various… Show more • Planned and coordinated client' sampling activities. Responsible for communicating with external parties for the booking of space, rental of equipment, application of licenses, and other administration requirements. • Compiled and handled documents required for both Administration and Finance (event's overview, logistics, accounting, promoters' timesheet, inventory lists and courier inventory.) • Brainstormed and sourced for suppliers, acquired and compared production quotes for various visibility items required for this project. • Compiled a post-mortem report of the event. • Researched, surveyed and compiled report of trends of smartphones (ad-hoc assignment from the Account Director). • Created a Media List of various parental publications in Singapore for the agency's client. Show less
-
-
-
-
Public Relations and Media Intern
-
Mar 2008 - May 2008
• Responsible for pitching stories and invitations for luxury and lifestyle clients to various publication sectors. • Created press materials. • Supervised various photo shoots for clients' publicity • Coordinated with companies and guests to ensure smooth event. • Compiled daily and monthly media reports for the agency's clients. • Responsible for pitching stories and invitations for luxury and lifestyle clients to various publication sectors. • Created press materials. • Supervised various photo shoots for clients' publicity • Coordinated with companies and guests to ensure smooth event. • Compiled daily and monthly media reports for the agency's clients.
-
-
Education
-
2005 - 2009
Oklahoma City University
Bachelor of Liberal Arts, Mass Communication/Media Studies -
2002 - 2005
SMAK 5 BPK Penabur
Equivalent to GCE A-Level, Science
Community
