Experience

AdsIntelligence Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Digital Marketing

  • Dec 2019 - Present

• Senior Digital Marketing Manager

  • Feb 2018 - Dec 2019



BORCZ + DIXON

• United States
• Advertising Services
• 1 - 100 Employee

• Search Engine / Digital Marketing Manager

  • Jun 2015 - Feb 2018

• Social Media Manager

  • Sep 2014 - Aug 2015



Adam Block Design

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Ambassador & Designer

  • May 2013 - May 2014

  -Marketed and promoted the Adam Block brand to groups and organizations on Babson's campus-Designed 20+ shirts for Babson Greeks and other Babson clubs and organizations -Marketed and promoted the Adam Block brand to groups and organizations on Babson's campus-Designed 20+ shirts for Babson Greeks and other Babson clubs and organizations



Babson College

• United States
• Higher Education
• 700 & Above Employee

• President of Greek Council

  • Mar 2013 - May 2014

  Babson College Greek Council is an organization created to develop and maintain Greek Life and inter-Greek relations at a high level of accomplishment by serving as the overseeing programming organization of Babson College. The organizational's overarching goals include member group development, unity, increased exposure, and the facilitation of communication among the member groups and third party institutions. Finally, the Greek Council serves to promote the Greek Pillars of Scholarship, Leadership, Service, Respect, and Unity. • Lead the governing body responsible for the oversight of all Greek organizations at Babson College (450+ members)• Responsible for all day to day activity of Greek Council, including development and management of member organizations and programming opportunities• Responsible for the long term success of Greek Council• Established and tracked specific goals for both Greek Council and the Greek Community as a whole• Orchestrated consistent, transparent communication on behalf of Greek Life as a whole in meetings with college administration, including the university president• Oversaw communications between organizations when necessary• Delegated tasks to an executive board to execute a variety of events throughout the year (including Pre-Recruitment Events, Spring Recruitment and Greek Week)• Presided over executive board and all-Greek president meetings

• Head Exam Proctor & Director

  • Mar 2013 - May 2014

  • Interviewed, hired, trained and directed exam proctors• Conceptualized and executed proctor training program• Coordinated exam scheduling and proctor assignments• Supervised students during exams while ensuring academic integrity

• Undergraduate Admissions Intern

  • May 2012 - May 2013

  • Maintained a blog to help prospective students learn about student life at Babson College (http://blog.babson.edu/undergraduate/)• Managed various short and long term projects• Conducted admission interviews with prospective students• Led information sessions for prospective students• Planned and coordinated Preview Days, where numerous speakers educated prospective students about Babson College• Actively participated on panels established to educate prospective students



Hearts On Fire

• Hong Kong
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Marketing Intern

  • Apr 2013 - Apr 2014

  • Managed HOF’s social media using a variety of content management and analytic tools (Bit.ly, Hoot Suite, Sprout Social, Statigram, Wildfire, etc)• Organized a monthly social media calendar in accordance to the current marketing initiatives of the company to ensure continuity of HOF’s marketing message• Collected, tracked and analyzed HOF’s social media metrics via Google Analytics• Set future goals for all social media platforms• Wrote content for HOF’s website including publicizing • Composed email blasts for both HOF’s retail and consumer streams (using Microsoft Dynamics CRM)• Analyzed the company’s SEO rankings with CMO and RGK (HOF’s SEO consultant)• Built content and product pages for the company’s website• Helped launch HOF’s new website “Perfect Moments” through site work, consumer email blasts and social media initiatives



Abercrombie & Fitch Co.

• United States
• Retail
• 700 & Above Employee

• Associate

  • Jun 2010 - Dec 2012



Gilly Hicks

• Retail
• 1 - 100 Employee

• Associate

  • Oct 2010 - Mar 2012

  -Managed stockroom & processing shipments while providing customer service on the floor of the retail store -Managed stockroom & processing shipments while providing customer service on the floor of the retail store