Christina Roach
President at Limelight Media- Claim this Profile
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Topline Score
Bio
Jim Baron
Christina is a true pleasure to work with. Always on top of the details (where the devil is as we all know) she is always positive and a great motivator.
Jim Baron
Christina is a true pleasure to work with. Always on top of the details (where the devil is as we all know) she is always positive and a great motivator.
Jim Baron
Christina is a true pleasure to work with. Always on top of the details (where the devil is as we all know) she is always positive and a great motivator.
Jim Baron
Christina is a true pleasure to work with. Always on top of the details (where the devil is as we all know) she is always positive and a great motivator.
Experience
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Limelight Media
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United States
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Entertainment Providers
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1 - 100 Employee
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President
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Jun 2019 - Present
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Vice President, Entertainment Marketing
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Dec 2007 - Jun 2019
We are a Los Angeles-based entertainment marketing firm specializing in celebrity procurement for advertising and PR campaigns, television and film product integration, and a variety of media services. We’ve worked with major companies such as Amgen, Olay, Pantene, Tupperware, PUR, Shire Pharmaceuticals as well as many global Advertising and PR firms such as MSL Group, DeVries, Porter Novelli, and Draftfcb.Our services include:Talent• Identify and recommend celebrity talent• Negotiate fees• Create offer letter and contract• Provide budget counsel• PH&W for SAG related advertising services• Serve as the liaison between the celebrity, their team and our clients• Coordinate logistics and attend on site activities with celebritiesMediaNational media outreach• Pitch writing/media angles• Handling segment logisticsSatellite Media Tour/Radio Media Tours• Pitching• On-site production• Set design• Usage reportsAudio News Releases• Script writing• Pitching• Voice-over selection• Distribution and securing air checksIntegration• Identify product placement and integration in TV/film and tours• Identify key properties 12-24 months in advance• Schedule meetings for brands with agents, production companies, networks and studios for TV/film integration• Suggest sponsorships, tours, events, and parties/premieres• Recommend tight turnaround VIP opportunities
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Education
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Chapman University
Master's of Fine Arts, Film Production, courses taken -
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University of Phoenix - Fountain Valley campus
Bachelor's of Science, Business Administration
Community
