Experience

Cartão Elo

• Brazil
• IT Services and IT Consulting
• 500 - 600 Employee

• Executive Manager of Communications and Marketing | Head of Marketing

  • May 2022 - Present

  • Development of strategic marketing planning• Brand repositioning• Brand management and brand tracking: 7-point increase in brand preference indicators• Planning and execution of institutional advertising campaigns and product launches, including films, radio spots, print media, digital media, performance marketing, social media, outdoor advertising, and point of sale materials: 12-point increase in brand awareness indicators• Management of press relations, customer service, and social media – Increased the number of company spokespeople and enhanced media presence• Budget management, presentation, and approval with the board• Support in the cultural change within the company during the implementation of the Agile methodology and liaison with marketing on related topics. Show less

• Communications and Marketing Manager

  • Dec 2017 - May 2022

  • Development of strategic marketing planning• Brand repositioning• Brand management and brand tracking: 7-point increase in brand preference indicators• Planning and execution of institutional advertising campaigns and product launches, including films, radio spots, print media, digital media, performance marketing, social media, outdoor advertising, and point of sale materials: 12-point increase in brand awareness indicators • Budget management



Claro Brasil

• Brazil
• Telecommunications
• 700 & Above Employee

• Communications and Marketing Manager

  • Feb 2016 - Dec 2017

  • Planning and execution of campaigns in collaboration with internal teams, ensuring alignment with brand positioning• Leadership in brand repositioning campaigns• Supervision of advertising campaigns for postpaid customer products (films, radio spots, print media, and point of sale materials), resulting in market share gain• Management of campaign production with agencies to ensure alignment with brand positioning and business needs• Validation of media plans• Support for regional managers in implementing national campaigns• Interface with device manufacturers for product launches• Multifunctional team leadership• Budget management Show less

• Marketing Coordinator

  • Oct 2011 - Jan 2016

• Marketing Specialist

  • Jun 2011 - Oct 2011



Santander

• Spain
• Banking
• 700 & Above Employee

• Senior Marketing Analyst

  • Jul 2006 - Feb 2011

  • Development of strategic planning, analysis of research, and competition for B2B and B2C • Management of communications involving Advertising, Point of Sale, Internal Communications, Events, and Press Relations tools, ensuring integrated communication aligned with business and communication objectives • Development and management of communication/marketing budgets • Management of relationships and processes between business areas and suppliers • Alignment of actions with language, mission, vision, and sustainability policy • Development of briefings and communication plans • Research analysis Show less



Telefónica

• Spain
• Telecommunications
• 700 & Above Employee

• Marketing Analyst

  • Jan 2005 - Jul 2006

  • Project development – analysis of research, business plan development, implementation, and analysis of action results • Development of sales and customer relationship-focused activities • Responsible for the "Speedy Advantages" portal and its launch campaign • Coordination of print, digital, and TV media campaign creation and production • Coordination of regional advertising campaigns • Interface with agencies and other suppliers for briefing, production, printing, handling, and posting • Budget control Show less



Rossi Residencial

• Brazil
• Construction
• 500 - 600 Employee

• Marketing Supervisor

  • Jul 2004 - Jan 2005

  • Development of promotional materials for property launches • Promotional activities and events • Coordination of print, digital, and TV advertisements • Customer service coordination and sales result analysis • Participation in the development of commercial strategies • Development of promotional materials for property launches • Promotional activities and events • Coordination of print, digital, and TV advertisements • Customer service coordination and sales result analysis • Participation in the development of commercial strategies



Aon

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Analyst

  • Dec 2002 - Jul 2004

  • Development of promotional materials and adaptation to the company's visual identity• Development and coordination of internal marketing actions• Creation of actions targeting the third sector• Organization of trade, media and customer events• Development of strategic planning and communication plan• Media plan study and negotiation with media outlets• Coordination of print and TV media• Management of the department's budget

• Marketing Intern

  • May 2002 - Dec 2002