Experience

Poughkeepsie Day School
• United States
• Primary and Secondary Education
• 1 - 100 Employee
• Director of Operations/Co-Leader of School

  • Mar 2021 - Present
• Director of Communications, Marketing and Community

  • Jul 2019 - Jul 2020

  As Director of Communications. Marketing and Community, I served on the Committee on Trustees, Board Communications Committee, and Board Strategy Committee; worked closely with the Head of School and Board of Trustees on fundraising; wrote and facilitated school communications and public relations messaging; maintained an active social media presence on Facebook, Twitter, Instagram, and Flickr.; designed/produced marketing collateral including photographs, brochures, billboards, and reports; currated media contacts and promoted the school through radio, print, and digital ads; designed and directed all parent and family events; and deployed innovative family retention program that I created as an alternative to the traditional parent organization. I was invited to speak about the program at a national conference for educators in March 2020.

• Assistant Director, Office of Advancement

  • May 2018 - Jun 2019

  As Assistant Director of Advancement, I worked with the Head of School and Board of Trustees to set short-term and long-term goals for the advancement program including all steps required to begin multiple small capital campaigns while encouraging Annual Fund participation and support; development and management of retention strategies to support the work of admissions; building a strategic marketing and communications plan to support the school as a whole. In addition, I prepared fundraising reports and analyses for the Head of School and Board of Trustees on a regular basis and served on the Advancement Committee of the Board; supervised and supported the Communications Coordinator in the implementation of a communications strategy and major school rebrand; and worked closely with administrative leaders to evaluate priorities, design and recommend strategies to achieve fundraising and retention objectives, contributed to strategic planning and provided leadership as the school underwent growth and transformation. I reported to the Head of School.

• Director of Fund Development, Office of Advancement

  • Mar 2016 - May 2018

  As Fund Development Director, I was responsible for managing the day-to-day activities of the school’s Annual Fund and Capital Project efforts related to building relationships with families. In addition, I planned and and supervised all Annual Fund and Capital Fundraising (including events), worked with the Parent Association on all fundraising efforts and initiatives, volunteer management and worked closely with the Advancement Associate for Marketing and Communications. I reported to the Director of Advancement.

• Director of Communications, Office of Advancement

  • Mar 2014 - Mar 2016

  As Director of Communications, I guided and coordinated strategy for all communications, website and public relations messages. I was responsible for managing and streamlining all communications for the Advancement Team, including development and admissions, as well as for the Academic Division Deans and the Parents Association. Responsibilities included developing, implementing and constantly evaluating the annual communications plan across the school’s constituencies; distribution and maintenance of all print and electronic collateral, including newsletters, brochures and the school’s website; managing webpage maintenance to ensure that new and consistent information (article links, stories and events) were posted regularly; tracking and measuring the level of engagement within the network over time; managing all media contacts (press, publications, etc.) and help maintaining and managing the school’s active social media presence; and planning and implementing all advancement events.

• Communications Manager & Program Development

  • Mar 2011 - Mar 2014



International Association of Outsourcing Professionals (IAOP)

• Project Manager/Consultant

  • Jun 2008 - Aug 2010

  Oversaw international event programs including speaker selection, speaker management and choreography, and the creation of marketing collateral.

• Executive Director

  • Jan 2007 - Aug 2008

  In this role, I was responsible for entire association operation; during my tenure, association revenue grew from $1.75 to $2.25 million. I established a communications bureau to coordinate the increasing number of messages that the association needed to deliver about its programs. This included hiring an internal communications manager and external pr firm to work under my management to ensure effective and accurate messaging though the media and the association’s written and electronic materials. I negotiated large contracts with corporations, consultants, and universities for the delivery of association programs and training. I also oversaw operations of events, membership, training, and certification lines of business and worked with international Boards to optimize growth of association.

• Managing Senior Director, Training & Certification/Director, Training & Certification

  • Jul 2005 - Aug 2008

  In this role, I developed a certification to increase professionalism and ethics around topic of outsourcing. I designed certification requirements and created certification procedures including preparation classes, an electronic application, and committee review and audit process. I led the company in deploying the certification training program in the US and negotiated partnerships with association chapters and partners to hold training in Europe and Asia. This included the implementation of a train-the-trainer program and quality assurance process. Further, I worked with Syracuse University and internal association committees to develop an online version of the training program and a certification test.