Experience

Charlotte's Web
• United States
• Wellness and Fitness Services
• 100 - 200 Employee
• Vice President of Sales

  • Mar 2023 - Present


The GFB

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Vice President of Sales

  • Feb 2021 - Mar 2023

  •Led the National Sales Team across all channels of trade covering 15,000 stores in North America, which resulted in incremental sales growth and positive trade spend reduction. •Developed relationships with key national and regional retailers which resulted in incremental placements at Walmart, Whole Foods Market Global, Loblaws, and Kroger. •Led the broker network across North America managing distribution and trade budgets across multiple channels •Led the National Sales Team across all channels of trade covering 15,000 stores in North America, which resulted in incremental sales growth and positive trade spend reduction. •Developed relationships with key national and regional retailers which resulted in incremental placements at Walmart, Whole Foods Market Global, Loblaws, and Kroger. •Led the broker network across North America managing distribution and trade budgets across multiple channels



Century Snacks, LLC.

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Vice President Sales

  • Apr 2018 - Feb 2021

  • Gained New Distribution of Snak Club in over 5,000 new Accounts including Kroger, Southeastern Grocers, Harris Teeter, Weis Markets, Shaw’s, Hannaford, and Hudson News in First 18 months • Delivered $1MM better than last year sales growth and positive share gains for Snak Club in first year of new territory expansion • Secured New Distribution of Snak Club into 1,100 Kroger Stores for 2020 Distribution • Grew Hudson News Retail Sales +6%YAG with $2MM in incremental sales, which was 6x faster than total Hudson News Sales Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Customer Management Director - Publix

  • Jun 2016 - Apr 2018

  • Lead the development and strategy of the Frito-Lay snack business for the 3rd largest national supermarket customer covering 1,200 retail stores across the Southeastern United States

• Sales Zone Director

  • Apr 2014 - Jun 2016

  -Lead a team of 225 individuals across all aspects of the business including $120 million in sales, human resources, finance, and sales operation across 5 distribution centers-Delivered $1.1 million better than sales plan, ticket sales growth of +5.4%YAG, and ranked #36 nationally (142 Zones) on Dale Stortz Award in 2014-Ranked #1 Nationally on Customer Service metric across 129 route sales representatives and customers in 2015

• Customer Management Director - Southeastern Grocers (formerly BI-LO Holdings)

  • May 2011 - Apr 2014

  - Lead the development and strategy of the $150 million Frito-Lay snack business for the 9th largest national supermarket customer covering 702 retail stores across the Southeastern United States.- Delivered $7.7 million better than sales plan, ticket sales growth of +5%YAG, and +1.0 Frito-Lay category share improvement in 2013- Delivered $5.0 million better than sales plan, ticket sales growth of +10%YAG, and +0.5 Frito- Lay category share improvement on the Winn-Dixie banner in 2012- Successfully led all aspects of the BI-LO and Winn-Dixie integration across three different Frito-Lay operating regions Show less

• Zone Business Manager

  • Sep 2009 - May 2011

  -Effectively balanced $12.5 million annual operating plan and delivered a $68,400 bottom line productivity savings in 2010-First to deliver a successful annual operating plan by analyzing and identifying growth and expense opportunities-Led team to successfully implement two major go-to market changes for 75 Sales Representatives and all local customers

• District Sales Leader

  • May 2007 - Sep 2009

  -Led team of 15 Field Sales Representatives to win Annual Winning with Pride in first year by achieving +2.8% above sales plan and delivering bottom line unsaleables plan