Experience

Craniofacial Australia

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Fundraising Manager

  • Aug 2022 - Present



Baptist Care (SA) Inc

• Australia
• Individual and Family Services
• 200 - 300 Employee

• Marketing Coordinator

  • Jul 2020 - Aug 2022

  Implement activities and campaigns relating to Disability Pathways Research and draft marketing content for Disability Pathways services Support the fulfilment of content for web, social media, online communications, brochures and other collateral Development and implementation of multi-channel consumer and referrer marketing campaigns to retain and build Baptist Care SA’s share of the ‘NDIS’ market Measure, monitor and report on the performance of each campaign Facilitate timely approval of all campaign elements with key stakeholders Provide operational support to the development and implementation of multi-channel consumer and referrer marketing campaigns to increase market share for identified programs across the organisation Liaison with external stakeholders and suppliers as required.



Adelaide Central Plaza

• Australia
• Real Estate

• Marketing Assistant

  • Mar 2019 - Nov 2019

  Digital Marketing Budgeting Visual Merchandising Point of Sale Development Event Management Digital Marketing Budgeting Visual Merchandising Point of Sale Development Event Management



SA Lotteries

• Australia
• Government Administration
• 1 - 100 Employee

• Brand Manager

  • Jan 2007 - Jul 2013

  o Devise and implement annual Marketing Plans o Lead the strategic marketing activities, in accordance with SA Lotteries’ corporate strategic intent o Write briefs for SA Lotteries’ two contracted advertising agencies, SA Lotteries’ media agency and other third party suppliers to ensure communication materials and media schedules are produced and implemented o Implement marketing and advertising activity (TV, Print, Press, Radio, Outdoor, Ambient, Direct Mail, e-Direct Mail, Public Relations, Online, Point of Sale, Promotions, Trade Launches) o Implement promotional activity to achieve and exceed the annual sales budget o Develop Instant Scratchies tickets, including artwork and specification briefs o Implement lottery game changes, such as price increases, or game matrix changes o Work in unison with the Sales Team to achieve a strong partnership with the retail network (newsagencies, service stations, kiosks etc) and manage internal communications o Brief new lottery agencies on SA Lotteries’ marketing activities o Write copy for SA Lotteries’ website, Direct Mail, e-Direct Mail and public relations activities o Modify relevant areas of SA Lotteries’ website in real time, to reflect prize claims, new games launches, etc o Work closely with Public Relations team to maximise external communication activities, such as press releases o Write Post Implementation Reports, including overall effectiveness and ROI on major marketing campaigns, including Direct Mail o Ensure that marketing activities adhere to state government policies and processes, including systematic approvals from SA Lotteries’ legal department, the Premier’s Communications Advisory Group, and the Minister for Gambling o Manage the annual marketing Expenditure Budget, including reporting on any variations o Continually monitor competitor activity and market trends o Work closely with IT department to brief in game restructures, new games, etc.



San Remo

• Australia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Brand Manager

  • Jan 2005 - Jan 2007

  • Managing and leading the strategic marketing activities of the Dry Pasta segment • Managing the development of new products, including completion of new product documentation • Managing launch of new products, including integrated marketing campaigns (tv, print, press, outdoor, public relations) trade presentations, and monitoring results for remedial action if required • Devising and managing Marketing Plan • Managing the Marketing Budget • Liaising with advertising agencies and other external marketing resources to ensure communication and other marketing plans are in accordance with the agreed strategies • In line with the National Marketing Manager, planning and implementing brand strategies which are consistent with the company’s overall marketing directions • Contributing to recommendations on pricing strategies which satisfy the company’s marketing and financial objectives • Managing the communication of planned marketing activities to the Sales Department in due time • Undertaking post-analyses of various consumer promotions or programs • Maintaining current competitive profiles and databases in order to develop the relevant strategies and plans • Attending meetings with other departments to assist in the development and maintenance of the brand.



Chateau Moteur

• Marketing Manager

  • Aug 2002 - May 2004

  • Database utilization, maintenance and manipulation • Sponsorship liaison, co-ordination and management • Marketing Plans • Web-site maintenance • Product launches • Newsletter production • Client post-purchase support • Direct-mail campaigns • Weekly newspaper advertising • Publication advertising • Radio advertising • Reporting of marketing activities to Porsche and Mercedes-Benz • Showroom merchandising • Public event/show co-ordination, merchandising and management



The Marketing Centre

• Marketing Services
• 1 - 100 Employee

• Market Research Consultant

  • Feb 2000 - Aug 2002

  • Report writing • Report presentation – Powerpoint presentations • Data analysis and interpretation • Main point of contact with clients (current and potential) • Database management • Audit formatting and writing • Coding and scoring of audits • Scheduling of all research fieldwork • Co-ordination of all research fieldwork • Management of all research fieldwork • Trafficking of auditing dates • Managing and supervision of Recruitment Consultants • Data Entry