Experience

Olds College of Agriculture & Technology

• Canada
• Higher Education
• 200 - 300 Employee

• Contract Professor

  • Jan 2022 - Present



XhAle Brew Co.

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Founder of XhAle Brew Co.

  • May 2020 - Present



JCBX Advisory

• Calgary

• Founder

  • Jan 2017 - Present

  Specializing in sales, branding, trade alliance & community development in craft brewing. Passionate about industry growth as a whole as well as helping brands develop and deliver quality product, excellent branding, sales strategy, marketing strategies and alignment with internal & external market driven opportunities. Specializing in sales, branding, trade alliance & community development in craft brewing. Passionate about industry growth as a whole as well as helping brands develop and deliver quality product, excellent branding, sales strategy, marketing strategies and alignment with internal & external market driven opportunities.



CRAFT Beer Market

• Canada
• Hospitality
• 200 - 300 Employee

• Regional Sales Marketing Manager - Alberta

  • Jan 2020 - Mar 2020

  Unfortunately due to COVID this position was no longer hired back into. During the short, but exciting time with CRAFT my role was diverse in creating unique event, community & sales programming to increase and diversify revenue streams, plus grow our customer and B2B partnerships. Unfortunately due to COVID this position was no longer hired back into. During the short, but exciting time with CRAFT my role was diverse in creating unique event, community & sales programming to increase and diversify revenue streams, plus grow our customer and B2B partnerships.



Freehold Brewing Co.

• Canada
• Food and Beverage Services

• Sales & Community Lead

  • Nov 2018 - Oct 2019

  Sales team management, product development, go-to-market strategy, events & beer education. Sales team management, product development, go-to-market strategy, events & beer education.



Railyard Brewing

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Railyard Brewing

  • Apr 2018 - Nov 2018

  Sales management, Marketing planning & implementation, brewery ops development, Taproom supervising, events, brand development. Sales management, Marketing planning & implementation, brewery ops development, Taproom supervising, events, brand development.



Zero Issue Brewing

• Calgary, Canada Area

• Sales Specialist

  • Feb 2017 - Mar 2018

  Development of sales territory for start-up brewery, events, brand merchandising, social media content creation. Development of sales territory for start-up brewery, events, brand merchandising, social media content creation.