Christina Nix Lynch

Director of Licensing at King Features, , a division of Hearst Entertainment
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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5.0

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Lori L.

Christina is a joy to have on our business development team. Besides her extensive experience and successes in the Licensing industry, she is a great communicator whether it's cold calling, pitching concepts or working with colleagues on client projects. She has a knack for matching like-minded brands to form synergistic new revenue streams through traditional licensing or promotional marketing programs.

Julie Smith

Christina is extremely thoughtful and detail minded all the while being creative, strategic and flexible in her thinking. Christina is able to handle many different personality types with ease and grace. I look forward to working with Christina again in the future.

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Experience

    • Director of Licensing
      • Mar 2018 - Present
    • Director Licensing
      • Dec 2016 - Jan 2018
    • United States
    • Retail
    • 700 & Above Employee
    • Strategy and New Business Development
      • Jan 2016 - Dec 2016
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Director
      • Apr 2014 - Dec 2015
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Executive Sales Director
      • Feb 2012 - Apr 2014

      Responsible for sales, brand management, product and retail development across all categories and brands in the The Wildflower Group's portfolio for licensing and promotions. Oversee new business development and brand acquisition. Responsible for sales, brand management, product and retail development across all categories and brands in the The Wildflower Group's portfolio for licensing and promotions. Oversee new business development and brand acquisition.

    • Executive Director
      • Jun 2010 - Jan 2012

      Responsible for promotional partnerships on behalf of PEANUTS. Oversaw sales and brand management for all other third party brands in the portfolio of licenses. Responsible for promotional partnerships on behalf of PEANUTS. Oversaw sales and brand management for all other third party brands in the portfolio of licenses.

    • Entertainment
    • 1 - 100 Employee
    • Executive Director, Licensing
      • Oct 1999 - Jul 2010

      Secured and executed promotional partnerships resulting in millions of incremental consumer impressions and revenue. Oversaw categories with over $30 million in sales including advertising, promotions, packaged goods and more across entire portfolio of brands. Brand management and retail development. Secured and executed promotional partnerships resulting in millions of incremental consumer impressions and revenue. Oversaw categories with over $30 million in sales including advertising, promotions, packaged goods and more across entire portfolio of brands. Brand management and retail development.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Manager, Marketing & Consumer Products
      • Sep 1996 - Sep 1999

      Responsible for sales and execution of national promotional tie-ins across all brands. Managed all aspects of marketing, advertising and publicity. Responsible for sales and execution of national promotional tie-ins across all brands. Managed all aspects of marketing, advertising and publicity.

    • Entertainment
    • 100 - 200 Employee
    • Product Manager
      • Sep 1994 - Jun 1996

      Managed children's product line. Oversaw projects from initial concept to completed product including script approval, video shoot, package design, marketing, publicity and advertising. Managed children's product line. Oversaw projects from initial concept to completed product including script approval, video shoot, package design, marketing, publicity and advertising.

    • Account Supervisor
      • Aug 1990 - Sep 1994

      Managed media and production budgets. Prepared all marketing plans and strategies. Supervised all commercial shoots. Managed media and production budgets. Prepared all marketing plans and strategies. Supervised all commercial shoots.

Education

  • University of Scranton
    Bachelor of Arts (B.A.), Communications

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