Christina Nix Lynch
Director of Licensing at King Features, , a division of Hearst Entertainment- Claim this Profile
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Topline Score
Bio
Lori L.
Christina is a joy to have on our business development team. Besides her extensive experience and successes in the Licensing industry, she is a great communicator whether it's cold calling, pitching concepts or working with colleagues on client projects. She has a knack for matching like-minded brands to form synergistic new revenue streams through traditional licensing or promotional marketing programs.
Julie Smith
Christina is extremely thoughtful and detail minded all the while being creative, strategic and flexible in her thinking. Christina is able to handle many different personality types with ease and grace. I look forward to working with Christina again in the future.
Lori L.
Christina is a joy to have on our business development team. Besides her extensive experience and successes in the Licensing industry, she is a great communicator whether it's cold calling, pitching concepts or working with colleagues on client projects. She has a knack for matching like-minded brands to form synergistic new revenue streams through traditional licensing or promotional marketing programs.
Julie Smith
Christina is extremely thoughtful and detail minded all the while being creative, strategic and flexible in her thinking. Christina is able to handle many different personality types with ease and grace. I look forward to working with Christina again in the future.
Lori L.
Christina is a joy to have on our business development team. Besides her extensive experience and successes in the Licensing industry, she is a great communicator whether it's cold calling, pitching concepts or working with colleagues on client projects. She has a knack for matching like-minded brands to form synergistic new revenue streams through traditional licensing or promotional marketing programs.
Julie Smith
Christina is extremely thoughtful and detail minded all the while being creative, strategic and flexible in her thinking. Christina is able to handle many different personality types with ease and grace. I look forward to working with Christina again in the future.
Lori L.
Christina is a joy to have on our business development team. Besides her extensive experience and successes in the Licensing industry, she is a great communicator whether it's cold calling, pitching concepts or working with colleagues on client projects. She has a knack for matching like-minded brands to form synergistic new revenue streams through traditional licensing or promotional marketing programs.
Julie Smith
Christina is extremely thoughtful and detail minded all the while being creative, strategic and flexible in her thinking. Christina is able to handle many different personality types with ease and grace. I look forward to working with Christina again in the future.
Experience
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Director of Licensing
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Mar 2018 - Present
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Discovery Communications
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Netherlands
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Director Licensing
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Dec 2016 - Jan 2018
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Bed Bath & Beyond
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United States
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Retail
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700 & Above Employee
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Strategy and New Business Development
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Jan 2016 - Dec 2016
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The CDM Company
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United States
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Advertising Services
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1 - 100 Employee
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Business Development Director
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Apr 2014 - Dec 2015
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The Wildflower Group
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United States
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Advertising Services
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1 - 100 Employee
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Executive Sales Director
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Feb 2012 - Apr 2014
Responsible for sales, brand management, product and retail development across all categories and brands in the The Wildflower Group's portfolio for licensing and promotions. Oversee new business development and brand acquisition. Responsible for sales, brand management, product and retail development across all categories and brands in the The Wildflower Group's portfolio for licensing and promotions. Oversee new business development and brand acquisition.
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Executive Director
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Jun 2010 - Jan 2012
Responsible for promotional partnerships on behalf of PEANUTS. Oversaw sales and brand management for all other third party brands in the portfolio of licenses. Responsible for promotional partnerships on behalf of PEANUTS. Oversaw sales and brand management for all other third party brands in the portfolio of licenses.
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United Media
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Entertainment
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1 - 100 Employee
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Executive Director, Licensing
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Oct 1999 - Jul 2010
Secured and executed promotional partnerships resulting in millions of incremental consumer impressions and revenue. Oversaw categories with over $30 million in sales including advertising, promotions, packaged goods and more across entire portfolio of brands. Brand management and retail development. Secured and executed promotional partnerships resulting in millions of incremental consumer impressions and revenue. Oversaw categories with over $30 million in sales including advertising, promotions, packaged goods and more across entire portfolio of brands. Brand management and retail development.
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Scholastic
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Manager, Marketing & Consumer Products
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Sep 1996 - Sep 1999
Responsible for sales and execution of national promotional tie-ins across all brands. Managed all aspects of marketing, advertising and publicity. Responsible for sales and execution of national promotional tie-ins across all brands. Managed all aspects of marketing, advertising and publicity.
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Warner Home Video
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Entertainment
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100 - 200 Employee
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Product Manager
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Sep 1994 - Jun 1996
Managed children's product line. Oversaw projects from initial concept to completed product including script approval, video shoot, package design, marketing, publicity and advertising. Managed children's product line. Oversaw projects from initial concept to completed product including script approval, video shoot, package design, marketing, publicity and advertising.
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Account Supervisor
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Aug 1990 - Sep 1994
Managed media and production budgets. Prepared all marketing plans and strategies. Supervised all commercial shoots. Managed media and production budgets. Prepared all marketing plans and strategies. Supervised all commercial shoots.
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Education
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University of Scranton
Bachelor of Arts (B.A.), Communications