Chairperson of the Board

• Mar 2023 - Present

CEO

• Oct 2021 - Mar 2023

Founder

• Apr 2021 - Present

Ideas Curated is a startup and venture building advisory company supporting founders and aspiring entrepreneurs on their journey of bringing ideas to life. Resources: The Entrepreneur's BattleBook - battlebook.co Entrepreneurial Mindset - find it on the THINK platform - https://think.cfte.education/ Ideas Curated is a startup and venture building advisory company supporting founders and aspiring entrepreneurs on their journey of bringing ideas to life. Resources: The Entrepreneur's BattleBook - battlebook.co Entrepreneurial Mindset - find it on the THINK platform - https://think.cfte.education/

Co-founder and Director, Hive Innovation Unit

• Jul 2015 - Apr 2021

The 'hive' innovation unit seeks to solve challenges for ViiV Healthcare in areas 'beyond the pill', using principles of design thinking and agile ways of working. The hive operates out of London and Boston. My role is focused around three key elements: • Ensuring there is a sustainable model for the innovation unit that delivers results – optimising the ways of working to foster innovation and ensuring nimbleness of innovation in a corporate environment • coaching innovation teams around coming up with innovative ideas and nurturing and developing those ideas and then my role shifts around participating in making the investment decisions of which ideas to progress • identifying opportunity areas in which to focus innovation efforts Show less

General Manager

• Jan 2014 - Jun 2015

Delivered organisational turnaround, development of high-performance team which resulted in achieving best product launches globally, getting market access for all new GSK products and growth of reimbursed business three times faster than the market YoY.

European Launch Lead / Head of Launch Excellence

• Jun 2013 - Jan 2014

Ensures that the launch preparation, launch and launch optimisation are delivered to an excellent standard across Europe. Drives maximisation of opportunity at European level by developing the ambition and appropriate resourcing as well as ensuring optimal launch sequence is followed.Monitors performance to identify early signals and opportunities and ensure rapid response

European Marketing Director, PAH

• Mar 2012 - Jun 2013

• Led the commercialisation activities for the PAH portfolio in EU 5 biggest markets• Developed the commercial strategy and launched a newly acquired medicine in 16 markets globally within 2 months of signing the deal. Led the transition process between the two companies.• Led the launch of a new formulation of life-saving medicine in a rare disease area across Europe. Within 3 months the major EU markets were read• Successfully kicked off the launch preparation and within 3 months all European countries have developed local plans and started the preparation• Joined the team as European marketing manager Show less

Project Manager, CEO Future Strategy Group

• Sep 2011 - Mar 2012

• Develops the company strategy on healthcare innovation, particularly disruptive innovation• Designs the organisational approach to ensure GSK is able to lead disruptive innovationWorks on Disruptive Technologies project that looks into the changes in healthcare driven by emerging technologies and evaluates the strategic options for GSK

Global Launch Excellence Director

• Apr 2010 - Aug 2011

• Leads the development of the Global Launch Excellence Framework - a global approach for launching new products through working with launch assets from various therapy areas in Europe and the US• Co-led the development of the implementation approach for Europe (introducing Launch Excellence and the supporting ways of working based on the GSK Fundamentals) – more than 85% of General Managers rate the launch excellence approach as resulting in better preparedness for launch.

Launch Excellence Manager

• Jul 2009 - Apr 2010

• Responsible for conducting diagnosis and develop recommendations for improving the new product launch process in GSK Europe. • Leading the internal change management programme achieving wide adoption and buy-in across the senior management of Pharmaceuticals Europe.

Launch Lead, Head of External Communications, HR and Communications Director

• May 2007 - Jun 2009

• Led the launch of GSK cervical cancer vaccine Cervarix –In the year of launch Cervarix achieved 50% market share (the highest in Europe) and was 58% above plan. • Actively involved in the establishment the market access, patient advocacy, communication, and government affairs functions and strategy.• Led talent management project for GSK Central Europe which led to significant improvement in identification and selection of talent. The changes were very similar to the changes implemented through a later global project. • Coordinated a project on sales force optimisation – portfolio review and resource allocation to ensure optimum sales force allocation. • Developed and implemented the company strategies in the field of HR and compliance Show less

Area HR Manager

• Mar 2002 - May 2007

• Established and developed the HR function and strategy in the region to support the business growth. As a result workforce tripled in 3 years, employee turnover maintained at 2% p.a., employee engagement kept at above 90% approval rate• Supported the establishment of operations in Albania, Macedonia and Moldova, recruiting country managers, developing the management teams, implementing core HR processes, and instilling the GSK values. As a result, achieved stand-alone organisations with high employee morale, able to support the growing business• Launched a sales force excellence programme by driving the implementation of selling competencies, a new GSK sales call model, and an initiative for improving targeting. Designed new bonus and recognition scheme and rep career ladder. Influenced the implementation through sales managers. As a result GSK sales force has been continuously ranked as best in industry by customer satisfaction surveys. • Played a key role in the development of the Sofia multi-market warehouse that supplies GSK products to 12 countries in Eastern Europe and Central Asia. Developed organisational design, managed the recruitment process and contributed to the design and rollout of the new business processes.• Initiated and led a project for implementing a survey for measuring employee engagement for 22 countries in Central and Eastern Europe. Achieved buy-in from all markets, managed the relations with external consultants and internal HR network and as a result the tool was operational 2 months faster than expected, at 40% lower cost. Show less

Head, HR consulting and recruitment

• 2000 - 2001

• Developed the consulting and recruitment business – developing the services model, staff recruitment, training, and on-going management. Signed a contract with Deloitte for subcontracting HR consulting in Bulgaria. Generated 30% of company business in the first year. Within 1 year the company was identified as one of the leading Human Capital Consultancies in the market • Conducted feasibility study of the Serbian market for Human Capital consulting and the initial research on setting-up an office • Led the HR consulting projects for major telecom companies on the Balkans and for a state agency (as part of the Deloitte contract) • Recruited the senior and middle management of an international bank which was entering the market Show less