Experience

Mediaplus Group

• Germany
• Advertising Services
• 400 - 500 Employee

• Senior Performance Marketing Manager

  • Nov 2021 - Present



Freelance

• Digital Consultant PPC

  • Sep 2020 - Dec 2021

  - Independent ad account management with strong focus on lead generation campaigns- Channels: Google Search, Display, Video & Discovery, Bing Ads, Facebook Ads, LinkedIn & Xing- Fully-responsible management & distribution of large campaign budgets (>€250k per month)- Weekly client reporting, including performance development review with focus on continuous optimisation by actionable campaign insights and proactive implementation of new initiatives.- Continuous set-up & optimisation of campaigns



OMMAX

• Germany
• Business Consulting and Services
• 200 - 300 Employee

• Digital Consultant SEA

  • Nov 2018 - Aug 2020

  - Independent planning & conception of digital marketing campaigns for clients in various sectors in Google Ads and other PPC platforms.- Development &management of paid marketing activities and media budgets in various industries - Data-driven performance analysis & development of Tableau dashboards with the BI team.- Optimisation of landing pages with the web development team, including the use of A/B testing- Speaker at a Digital Marketing conference and external webinars. - Independent planning & conception of digital marketing campaigns for clients in various sectors in Google Ads and other PPC platforms.- Development &management of paid marketing activities and media budgets in various industries - Data-driven performance analysis & development of Tableau dashboards with the BI team.- Optimisation of landing pages with the web development team, including the use of A/B testing- Speaker at a Digital Marketing conference and external webinars.



THG

• United Kingdom
• Software Development
• 700 & Above Employee

• Internship, PPC Department

  • Sep 2017 - Feb 2018

  - Built new campaigns across multiple Paid Search, Display and Social ad-platforms- Implemented Paid Search, Display Advertising, and Re-marketing strategies that contributed to brands growth in the DACH region- Used data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.- Specifics of account management and optimization included: Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing- Monitored and drove key metrics. Including but not limited to Daily/Weekly/Monthly Revenue and CoS% targets- Constantly optimised campaigns to agreed revenue and ROI targets- Managed daily paid campaign spend to ensure optimum campaign performance



University of Cologne

• Germany
• Research Services
• 700 & Above Employee

• Working Student, Dean's Office, Faculty of Management, Economics and Social Sciences

  • Nov 2015 - Aug 2016



Trier University of Applied Sciences

• Working Student, Department of Career Service and Knowledge and Technology Transfer

  • Oct 2013 - Jun 2014



M.M.Warburg & CO

• Germany
• Banking
• 200 - 300 Employee

• Internship, Investment Funds Services Department

  • Jul 2013 - Sep 2013



ALBERT WEBER GmbH

• Germany
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Internship, Accounting Department

  • Jul 2012 - Sep 2012