Product Manager

• Jul 2023 - Present

Head of Brand

• May 2022 - Sep 2023

Brand and Communications Officer

• Apr 2021 - Present

I work as a volunteer on the Clifton Surf Lifesaving Club Committee and in my portfolio I manage the club brand and run our external social media channels with an engaging content strategy and organic growth model. I provide support for internal communications across various channels including Whatsapp and Email. I create design assets for marketing purposes and work as a copywriter or consultant on club messaging. I work as a volunteer on the Clifton Surf Lifesaving Club Committee and in my portfolio I manage the club brand and run our external social media channels with an engaging content strategy and organic growth model. I provide support for internal communications across various channels including Whatsapp and Email. I create design assets for marketing purposes and work as a copywriter or consultant on club messaging.

Employer Brand Manager

• Apr 2020 - Mar 2022

I am accountable for building awareness and adoption of the 2U Employer Brand (#Lifeat2U) narrative with internal and external audiences on a global scale. As the brand steward I am responsible for developing the identity, the positioning and equity in it's key channels.

Digital Engagement Manager

• Jul 2018 - Apr 2020

I'm the driver of the digital narrative, voice and brand of 2U. I lead a global social team working on the communication of our corporate digital strategy with a key focus on providing strategic direction, content strategy, guidance and support for all digital-led campaigns. I am responsible for crafting multi-platform digital communication strategies, trend & quarterly reports and employee ambassador programs.I plan a variety of integrated communication campaigns in support of key business objectives with a specific focus on social media, employee engagement, website, email and events. I work as a communications enthusiast and social media evangelist across the organisation to ensure all messaging is integrated, effective and aligned to corporate brand goals.For a decade, 2U, Inc. has been a trusted brand steward and the partner of choice to the world’s top universities in navigating the complexities of bringing the best of themselves into the digital age. GetSmarter®, a brand of 2U, Inc., selects, designs, and delivers premium online short courses with a data-driven focus on learning gain. By coming together around one shared goal — delivering great student outcomes — not only are we improving lives, we are transforming the future of higher education for the better. We’re working to eliminate the back row in higher education, you should too. Join us. Show less

Digital Content Consultant

• Jan 2017 - Mar 2020

Working in this side-hustle role I have focused on delivering a combination of strategic content work for the Pure Good website, blog and social media channels. This has included a variety of: - Content Creation - Content Strategy - Photography - Social Media Strategy - Community Management - Event Coverage - Channel Management I have focused the creation and promotion of my work on Wordpress, Canva and Hootsuite. Working in this side-hustle role I have focused on delivering a combination of strategic content work for the Pure Good website, blog and social media channels. This has included a variety of: - Content Creation - Content Strategy - Photography - Social Media Strategy - Community Management - Event Coverage - Channel Management I have focused the creation and promotion of my work on Wordpress, Canva and Hootsuite.

Digital Content Specialist

• Apr 2018 - Oct 2018

Effective as part of a multidisciplinary corporate brand communications team with a focus on the management of GetSmarter's social media and digital properties. I have work in a matrix across various divisions within GetSmarter to ensure all content is integrated, effective and aligned to corporate brand goals. I manage a Digital Content Creator who delivers consistent branded content to align with the overall social strategy I set. Key responsibilities include: - GetSmarter Brand Blog Strategy - Building Multi-platform content - Running targeted brand campaigns- Guidance and communication on overall brand strategy - Offering holistic messaging management and reviews - Planning multi-platform digital campaigns for branded guides, podcasts, website, product launches and brand announcements. Show less

Content Strategist

• Oct 2017 - Apr 2018

The content strategy, management and reporting of the performance of GetSmarter owned channels, specifically the weekly GetSmarter Newsletter and GetSmarter social media channels. I lead the innovation and experimentation for content on social platforms and within the newsletter, on both a brand and product level.I review and sign-off GetSmarter SEO, social and video content created by the Content team for product and brand campaigns across various platforms including blog, email, website and social. I work closely with the Creative studios and production teams to plan, brief and review multi-channel content that serves the diverse content calendars I manage. I managing the weekly creation and sending of the GetSmarter Newsletter by identifying or briefing content opportunities for each send and ensure content is format-ready for newsletter inclusion. Show less

Content Creator

• Sep 2016 - Sep 2017

Researching, writing, and editing persuasive, SEO-optimised copy for use in a variety of content formats and across multiple marketing and media channels, in support of business goals and objectives.Delivering quality content to be used in the Marketing and Sales Division’s content marketing efforts to generate leads and sales.Proofreading and copyediting marketing collateral, website content and communications.Publishing high quality, targeted content to the company website, blog for distribution in the GetSmarter Newsletter, Email Flows and social media channels. Working with Consumer Insights Analysts to develop and grow a rich understanding of our students, prospective students, and audiences; build customer-centric, insights-backed messaging strategies Show less

Personal Chef

• Nov 2014 - Mar 2016

Cheffing for families on privately owned yachts. Provisioning, menu and meal planning, inventories, organisation and events. Travelled extensively between Bahamas, Caribbean, Mexico, Canada, East and West Coast USA.

Stewardess and Cook

• Apr 2014 - Oct 2014

Primarily focused on dual role of cooking and service. Travelled extensively in the Greek islands as well as France and Turkey.

Adventure Guide & Events Planner

• Oct 2013 - Jan 2014

Adventure guide daily duties : Wildlife Tours on Quadbikes, Segways, Riverrafts, Hikes. Activities included Archery, Paintball, Ziplining and Open Air Cinemas. Events for holiday makers and clientele at resort. Adventure guide daily duties : Wildlife Tours on Quadbikes, Segways, Riverrafts, Hikes. Activities included Archery, Paintball, Ziplining and Open Air Cinemas. Events for holiday makers and clientele at resort.

Centre Assistant

• Jan 2008 - Apr 2013

Part-Time and Full-Time Part-Time and Full-Time

Waitress

• Dec 2011 - Mar 2013

Waitress & Bartender

• Jun 2012 - Nov 2012

Intern

• Oct 2011 - Nov 2011

I worked as an Intern in the Brand Executive department focused solely on Carling Black Label. I was exposed to the day to day runnings of the agency and got to grips with all the roles of the various departments. I assisted on projects and ran the weekly newsletter. I worked as an Intern in the Brand Executive department focused solely on Carling Black Label. I was exposed to the day to day runnings of the agency and got to grips with all the roles of the various departments. I assisted on projects and ran the weekly newsletter.