Experience

Finch Brands

• United States
• Market Research
• 1 - 100 Employee

• Associate Vice President, Consumer Insights

  • Mar 2020 - Present

  Grew and developed a team of five people to successfully launch and manage an online research community for a major media company. Key role is to be the air-traffic controller for many fast-paced multi-methodology studies. Responsibilities include project and resource management, client/stakeholder alignment, research design, execution, and sample management. Research topics include marketing messages, product/promotion awareness, user experience, new product testing, naming studies, among others.



MarketCast

• United States
• Market Research
• 400 - 500 Employee

• Vice President, Sports & Live Events

  • Jan 2020 - Mar 2020



Turnkey Intelligence (now MarketCast)

• United States
• Market Research

• Vice President, Research

  • Jan 2018 - Dec 2019

  Managed full-service custom research projects for teams, leagues, and Fortune 100 companies on studies of sponsorship impact, gameday and ticket member experience, and market optimization.Designed research methodologies that offered a representative collection of feedback within financial and logistical limitations. As a supervisor, focused on growing team members’ skillsets across all aspects of the research process, specially synthesizing PowerPoint deliverables.

• Senior Director, Research

  • Jan 2015 - Dec 2017



Keller Fay Group

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2014 - Jan 2015

  •Consulted multi-national advertisers, agencies, and cable networks on how to effectively apply word of mouth (WOM) data in consumer categories to achieve business objectives•Analyzed reports to make recommendations on marketing messages, targeting, media planning, modeling design and interpretation, ad sales research, and pitch support•Conducted in-person and webinar trainings in the U.S. and U.K. on Keller Fay’s custom multi-level database•Designed research plans to best fit the client’s needs, plus upselling the clients and contract negotiation

• Account Manager

  • Jan 2013 - Dec 2013

• Research Manager

  • Jan 2012 - Dec 2012

  •Launched and managed TalkTrack® Britain, a continuous, syndicated study that began in 2011; responsibilities included creating the questionnaire, developing a code frame and database, analyzing data, and managing vendors•Ran and visualized data for Keller and Fay’s The Face-to-Face Book•Prepared monthly reports on brand WOM, analyzing campaigns and brand health in terms of quantity, quality, and segmentation

• Associate Research Manager

  • Jun 2010 - Dec 2011



Madison Square Garden Entertainment Corp.

• United States
• Entertainment
• 700 & Above Employee

• Consumer Insights and Planning Intern

  • Sep 2009 - May 2010

  •Worked closely with analysts and executives to develop market research insights for MSG and its properties •Duties included designing surveys, analyzing results, preparing reports for department heads, generating demographic reports for sponsorship opportunities, and tracking television ratings •Worked closely with analysts and executives to develop market research insights for MSG and its properties •Duties included designing surveys, analyzing results, preparing reports for department heads, generating demographic reports for sponsorship opportunities, and tracking television ratings



Cheap Healthy Eco-Friendly Food (C.H.E.F.s) for NYC Schools

• Treasurer

  • Sep 2007 - May 2010

  •Prepared and managed financial documents for this student-run non-profit organization which offered free access to nutrition education, meal preparation, and wellness services to empower NYC residents •Organized events and recruited new members working with the Food Bank of NYC •Prepared and managed financial documents for this student-run non-profit organization which offered free access to nutrition education, meal preparation, and wellness services to empower NYC residents •Organized events and recruited new members working with the Food Bank of NYC



Jewish Heritage Programs

• Office Assistant and Interim Bookkeeper

  • May 2008 - Aug 2009

  •Promoted fundraisers, managed reservations and assisted in event logistics •Organized files, handled day-to-day accounting responsibilities, periodically managed interns •Outside of expected duties of position, recorded discrepancies between bank statements and the financial documents of a fraudulent bookkeeper (now convicted) •Promoted fundraisers, managed reservations and assisted in event logistics •Organized files, handled day-to-day accounting responsibilities, periodically managed interns •Outside of expected duties of position, recorded discrepancies between bank statements and the financial documents of a fraudulent bookkeeper (now convicted)